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Services Marketing Assignment Sample

   

Added on  2021-04-16

4 Pages696 Words27 Views
Professional Development
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Running head: SERVICE MARKETINGService MarketingName of the StudentName of the UniversityAuthor note
Services Marketing Assignment Sample_1

1SERVICE MARKETINGA brief description of experience in Mark it up Event‘Mark it up' can be defined as an Annual marketing conference which is held every yearat Vancouver Island University (VIU) situated in Nanaimo, BC. This event is hosted by thestudents of the mentioned university. The chief purpose of the Mark It Up event is to help thestudents to learn the secrets to success from various local successful entrepreneurs. This, in turn,enables the students to enhance their communication as well as local networking skills. Theevent provides an exclusive overview of industry trends, hands-on experiences and opportunitiesthat enable the students to land their dream career after graduation. Being a student, attending theabove mentioned event proved to be highly beneficial for me. The featured workshops helped meto understand real time company challenges and hence I got the opportunity to solve and get ahands-on marketing experience. Apart from gathering knowledge about the evolution ofmarketing practices with time, I enjoyed the post event party and the encouraging behavior of thefeatured presenters.Changing marketing Practice over timeDuring the event, I gathered crucial knowledge about the changing marketing practicesassociated with real Estate over time. There I learnt that marketing of real estate has changedover time. In the beginning, the mentioned marketing field was dominated by advertising thatincludes newspapers, magazines, postcards, letters and Television commercials. Companies usedto buy a portion of the newspaper or magazine in order to print the advertisement. Now a daywith the emergence of various social media platforms, promotion and marketing for real estatehas become easier as well as cost effective (Rehring, 2012). This process of marketing is knownas Traditional Marketing. In the 19th century, specifically between 150 and 1980, Real estate
Services Marketing Assignment Sample_2

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