Services & Products In Hospitality Sector Assignment
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Added on 2021/01/03
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THE CONTEMPORARY HOSPITALITY INDUSTRY Marketing is a procedure for getting the products or services of company to customers. Hospitality marketing takes look at how thesegmentsofhospitalitysectorforaninstanceresorts, amusement parks, restaurants and use the techniques of marketing in order to promote services or products. Accommodation and Lodging:These are the basic facilities which are needed by an individual while travelling.This industry includes luxurious and standardised resorts, hotels and campaign grounds. Accommodation and lodging is a dynamic sector within hospitality industry. It ranges from meals, bed and overnight stays. It is vital for hotels and resorts to offer its clients exclusive services and privacy. Main kind of accommodation services are discussed below: Suites:Hotel management provides luxurious suites to travellers for stay. These are much expensive than general rooms and suits for formal staying. Resorts:This kind of accommodation is very popular among young travellers. Resorts are build around natural vegetation and allow individuals to take a break from their normal routines. Lodging:While travelling people needs a place to spend night. These places are rooms and lodges which are provided by hotel management to customers on the basis of price they are willing to pay. Food and beverage:This sector is considered as a vital aspect in hospitality industry. This sector is wide and reign supreme within the industry. This business ranges from Bistro to expensive and luxurious restaurant along with catering services. This industry is bifurcated into several sectors. Some of them are discussed beneath: Full service restaurants:These are the eateries where drinks, course meals and starters along with other food services are offered to the customers. Waiters are allotted to a particular table and they are responsible for providing facilities and services asked by the customers. These places offers casual dining, fine dining and themed places to eat. Quick service establishments:These places offer quick meals, drinks and snacks to their customers. They employ less workers and self-service is more preferred at these places. Main examples are Pizza Hut, subway and KFC. Themed restaurants:Standardised and modern fly dining restaurants and underwater restaurants are widely popular among high class people. Entertainment industry:It involves most important aspects which are associated with hospitality. It is a significant part during trips and vacations. To enjoy travelling to the fullest entertainment and fun is vital. Some businesses and activities of entertainment that enhances travelling experience are: Sports and gaming:It is the basic activity preferred by people at the time of travelling. It includes casinos, play stations, swimming pools and other gaming activities. Bars:It is an important aspect when we talk about entertainment as having drinks with friends is a refreshing experience. Bar allows tourist to enjoy quality time with dear ones while sitting around a table. Night clubs:Hotel offers nightclub services in which customers can dance, enjoy and spend refreshing time with friends and families. Cruise:These services are vital elements of hospitality sector. In present time, high class people prefer to spend their vacation on luxurious ships which sails around ocean under clear sky. INTRODUCTION SERVICES & PRODUCTS IN HOSPITALITY SECTOR Hospitalityindustryembracesvariousbusinessesandsectors across pubs, restaurants, tourism and travel, gaming and hotels. This sector considers the requirements of the visitors and travellers in an appropriate manner. Success of businesses highly depends upon the quality of services which are offered by businesses like The Montcalm hotel. Products and services which are provided by these businesses mainlyare free transportation, meals, snacks, beverages,tourguide,internetanddiscountedofferswhich improvescustomerbaseofbusinesseswhichoperatesin hospitality. Different kinds of businesses which are associated with hospitality sector are mentioned beneath: Accommodation and Lodging Food and beverage Entertainment industry Travel and Tourism Traveland Tourism:It is a wide sector in hospitality and includes air planes, cruise ships, trains and crew members that offer services to the customers. Their main work is to move people from pick ups to destination. Other sectors of hospitality directly and indirectly depends upon this sector for their earning and revenues. It is treated as a backbone of entire hospitality industry. This sector needs innovation and improved services on a timely basis. It involves both formal and informal travelling i.e. travelling for education, holiday and business purposes. VARIOUS KINDS OF BUSINESS IN HOSPITALITY SECTOR
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THE CONTEMPORARY HOSPITALITY INDUSTRY Range of operational and functional department To run a hotel business smoothly and appropriately, required amount of resources and people are needed in right departments. Main operational and functional department of The Montcalm hotel are concessionaires,pursers and housekeeping. OPERATIONAL DEPARTMENT IN A HOTEL ARE Housekeeping:Offering customers a neat and clean place is the most crucialoperationofhotelmanagement.Employeesworkingunder housekeeping departmentareresponsible for cleanliness of roomand sheets. Toiletries and other required services of customers are provided by housekeeping department of The Montcalm hotel . Maintenance:Products and commodities provided by hotel management to thecustomersneedsmaintenanceatregularintervaloftime-period. Maintenance is usually merged with front desk service and house keeping operations.WorkersunderthisunitfixesTVs,lampsandother commodities that are offered by hotel. Kitchen staff:The Montcalm hotel offers full services associated with hotel, standardised food facilities are vital. Without hiring competent staff providing dining facilities are not possible. Along with effective dining team,hotelmanagementneedsaqualifiedcateringteammainlyfor conference rooms. FUNCTIONAL DEPARTMENT IN A HOTEL ARE Marketing and sales department:Every organisation needs advertising and promotion to expand their business presence in market. Marketing team of The Montcalm hotel is responsible for enhancing customer base and brand image. Employees in this department needs to analyse requirement of people and promote services of hotel in market through content marketing and social media which helps hotel in earning huge revenues. Human resource department:It is the duty of HR department in The Montcalm hotel to hire, select and train efficient and skilled employees. Employees selected by HR department are allotted to other departments on the basis of their qualification and interest. This department ensures that productive people must be hired which will helps hotel in managing their work task in a desired manner. Accounts department:This department of The Montcalm hotel manages and monitor the financial activities of other departments. This department pays outstanding invoices, process payrolls, accumulate operating data, compile financial statements and reports, allot budget to other departments and distributes other statements. This unit allot funds and finances to departments like HR, R&D, marketing and other which helps them in performing their duties in an appropriate way. CONTRIBUTION OF HOSPITALITY Hospitality sector in UK generates high revenue for local and national economies as visitors or tourist spends a lot of money in restaurants, entertainment venues and restaurants. These visitors buys pharmacy items, retail goods and crafts. Revenue generated by this means helps government of UK in building robust infrastructure in the form of taxes. Contribution of hospitality to local and national economy in UK: In 2014 employees hired under hospitality sector stood at around 3 million which is equal to the 9 percent of total employment in UK. Between 2010 to 2014, hospitality industry accounted a hike of 17 percent. This shows hospitality industry contributes in recovering private sector jobs in UK. Hospitality industry in UK has contributed around 57 billion pounds to GDP in the year of 2014 which is equivalent to 4 percent of entire GDP. London has encountered the maximum job opportunities due to hospitality industry due to which rates of unemployment is London is quite low. This sector accounts for approx 10 billion pounds of exports earning in 2014. It was 2 percent of total foreign exchange. Annual turnover of this sector is around 90 billion pounds which supports UK in maintaining their revenues and infrastructure in a standardized way. Regions like lake district, Scilly, coastal towns, Wales and remote places of Scotland have Hospitality industry as their major source of employment. Without this sector, these places have very less alternative opportunities for employment. Contribution of hospitality industry to international economy:Hospitality industry is a broad sector and includes several aspects under it. Along with impacting local and national economies in UK. It has a considerable impact on international economy. Hospitality businesses associated with UK when expand globally, they will generate huge opportunities for citizens of those nations where they wish to expand. Contribution in this regard is mentioned beneath: Employment opportunities for the native of countries where The Montcalm Hotel will expand. This will helps in enhancing the living standard of people residing there. Hospitality industry contributes in Infrastructural development in the form of taxes and custom duties they pay to the government of country where they are operating.