Simbound: Enhancing Digital Marketing Strategies

This report discusses the use of Simbound simulation games to enhance digital marketing strategies. It explores the benefits of search engine marketing and the factors that affect its effectiveness. The report also focuses on the experiences of using Simbound and the skills gained, particularly in pay per click advertising.

SIMBOUND REPORT

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY ..................................................................................................................................3
DISCUSSION .................................................................................................................................3
Overview of technique along with its uses and benefit...............................................................3
SIMBOUND ...................................................................................................................................6
Experiences of Simbound...........................................................................................................6
CONCLUSION ...............................................................................................................................9
.........................................................................................................................................................9
REFERENCE.................................................................................................................................10

INTRODUCTION
Digital business refers to creation of new business design by bullring digital and physical
worlds. In which digital marketing tends a promotion of product with the assistance of electronic
devices. It includes various types of tools along with techniques and that is undertaken by
Morden business in order to enhance the visibility of websites in marketing of search engine.
These mainly represents their prominent websites with the assistance of paid advertising
(Carvalhosa and et.al., 2017). Digital marketing can included search engine marketing
optimization as it can edit and rewrite the overall context of marketing in order to gain high goals
in term of pages to maximizes listing by PPC i.e. pay per click. For instance Google, Yahoo and
many other opted this for their business operations in order to enhance their potential consumers
base by offering their product or services with online mode and that ultimately increases the
value and profitability of company. In which the following report is based on a product which is
a superfamily Ipad. This report includes the information and explanation about Simbound
simulation games with the assistance of tool / techniques of digital marketing such as SEM and
what are the factors that affects algorithms, in email how it is underpinned by Al and automation.
MAIN BODY
DISCUSSION
Overview of technique along with its uses and benefit
Simbound is a an activity that provides cloud based programs of simulation in order to
enhance the capabilities of individuals to use several online tools. There are different techniques
are used in digital marketing such as search engine marketing, email marketing and more.
Search-engine-marketing is a crucial tool in which organisation use some selective key words to
enhance their presence in search-engines like Google, yahoo and more. Nowadays, people are
highly technology oriented thus it is essential to make use of digital techniques to promote
product and services at wide level (Chaffey and Ellis-Chadwick, 2019). Here, some organisation
undertake paid promotion so that their page rank at higher level and frequently visited by buyers.
It is analysed that this tool help to increase the presence of product among target segment that is
essential to get competitive advantage. This tool of digital marketing mange several
advertisements that are used in different search engines like Google, Yahoo, Bing and more.
There are certain keywords are selected in this tool that are generally used by customers while

they search for any product and service online. There are proper algorithm works behind this
practice which are responsible to produce positive results. There are some crucial terminologies
are associated with SEM that are discussed as under:
PPC: It refers to the pay per click that is based on the every single click on Website. It is
a techniques which is used to drive more traffic over website. Here, marketer pay to the
advertisement creator for every single click.
Keywords: It is consider as an important aspect for SEM as here marketer is required to
determine some specific keywords that are trendy and generally used by customers while
searching for a particular product and service. Here, marketers determine some specific
keywords after extensive market research that are majorly used by customers.
CPC: Here, it stands for cost per click that reflects the cost that manager need to pay for a
click on the advertisement.
Conversion: Conversion is really important to inflate sales and profit margin of
organisation. It refers to the number of customers who will take action after going through with
an advertisement over search engine. It is really essential to have better conversion rate as it
helps to increase in business, sales and profit margin.
Quality score: It is the rating which is given by search-engine to a particular website on
the basis of the level of its keywords. It refers to the quality of overall marketing approaches,
keywords of organisation.
It is analysed that there is a predefined algorithm works in search-engine while it assigns
ranking to different websites. So, it is really crucial to determine effective keywords with an aim
to improve the ranking of website over search-engine so that more number of people visit to
website (Confos and Davis, 2016). In addition, organic results are more important then paid
marketing as it helps to improve the traffic over website in cost effective manner
Importance and benefits of search engine marketing:
SME can become essential for both small and large firm along with industries as it
provides them huge technologies or tools by which they can easily use large number of tool as
well as able to achieve users goal within market. There are many benefits of such types of
marketing and that are mentioned below:
conversion focused: in marketing concept SME plays vital role in various form of market. These
all are considered as paid services that are linked with conversion focused landing pages that are

beneficial to move web traffic with the assistance of sales funnels. On the other hand paid adds
are as well included with these.
Increase brand awareness: This is considered as lower part of funnel of various
marketing channels such as yahoo, google, search aids for maximizing the brand awareness
about 80 %. in addition to this, if clicks are not available than brand name become visible as
always.
Generate immediate outcomes: It relies on a long term game strategies that there are
mainly liable only for web traffic as a outcome. Whenever ads are formulated then the process
for gaining huge click along with sales. Therefore it is best way of fostering traffic strategies.
Acts as a consistent sources of traffic: In competitive business world there are are
number of business which have different aim and web traffic I order to manage the visibility of
sales. Whereas it is important for them to create unique plans along with effective budget. So
that search ads could be used for overall growth and increment of particular keywords
additionally their keywords and controllable factors in the sites.
Brings more qualified leads: The primary purpose of tool is to have huge profit instead
of developing traffic. Hence it is not possible all the time to track/ monitor and controlled various
types of results of search viewers and that can be represent on internet. So it have potentail to
change the mind of consumers (Deiss and Henneberry, 2020). Therefore, business need to use
more new techniques in this product such as superfamily ipad to engage their consumers as well
as to reduces negative factors.
According to above all benefits it is vital that search engine marketing engine could
become easy for company in order to gain advantages of high quality scores.
How does SME works:
Search engine creates unique and complicated algorithm in order to make sure that they
are achieving large gaol with the help of end users of those who uses internet every minute. So it
is important for company to shares their important message or information on websites so that
they will able to grab more number of consumers (Staton, 2016). Herein paid search
advertisement mainly works effectively as it give positive outcomes towards people searching
criteria. It enhances the values of company along with visibility of ads so that easily targets their
potential consumers. For instance, a company is launching superfamily ipad and that consist their

own features and give better result along with information. On the basis of search engine results,
many ads will be shown on paper box so that peoples click on that and get information faster.
According to the above discussed concept, SME is a tool which is applicable on ads as it
includes headlines and so many actions by which consumers can read right information about
product of company.
Factors that affects SME:
canonical tag: Algorithm that affects when a unique hyperlinks are shown in ads and the
reason of providing that link is to redirect consumers for particular websites but when different
links will mentioned then it become difficult for algorithm to adopt that. In case consumer will
not able to click on particular time then they can click on that later too (Dodson, 2016). Also
canonical tag need to gain advantage to a curious windows as it tends to increment the viability
of their websites.
In order to have deep knowledge about this, an example can be taken such as campaign can be
conducted for furnishing the superfamily iPad to consumers via online mode. Online mode was
conducted to sell superfamily iPad to users of UK.
SIMBOUND
Experiences of Simbound
In this Morden developed environment, the most development is seen in the area of
technologies advancement. It become vital for business to adopt different strategies for
improving the sustainability factor of business for longer time as they are more focused toward
improving the productivity level of business in digital world. It has been found that the most
significant factor for getting success in business environment is digital marketing along with the
effective business strategies that need to be simulated and integrated. So this needs to be carry
out initially. With relevance to Simbound simulation, the procedure of above explained strategies
is that its main benefits could be seen in development of my abilities while exploring the learning
process at larger range. This process will performed based on various modules and theories.
These models are focuses on mapping the real word practices so that learning process become
more imposed and practice (Domazet and Neogradi, 2019). To illustrate, A/B testing, websites
designing etc. all these operation aids students to learn better and in more efficient manner. Also
students may use simbound to design web strategies that sets really well everything from online

advertisement to online search advertisement campaigns. The cost per students is 50 euro per
licence & simbound does not supports only one brand or product even it distributes licence in
US, France Netherlands and so many other nations.
While preparing this report I have learnt so many different techniques in which the major
skill that I have learnt is pay per click (PPC). The main motive of using this technique is to
promote and advertise about product i.e. superfamily Ipad, in this the advertiser is paying for a
specific advertisement at every point of time when any publisher is clicking on ads (Smith,
2017). The process of simbound simulation is very helpful for me in order to develop concept of
PPC in details and by this understanding various concepts researching keywords, writing of ad
copies, creating landing and so on. All these aids me to development my self along with skills
and knowledge. In order to explain it in detail I will explains this weekly so in first week of game
teaches me by tutorial namely, Simbound. In this I will examine all process that are undertaken
on this game and further assess activities in similar areas of this game. In this whole experience,
I have learnt the technique of selling. I am selling my product with online mode. With this
respect in m selling superfamily Ipad in UK market (Dwivedi and et. al., 2020). In this every
consumers searches different data and information like descriptions of products provided or
videos showcasing operations on working of products that is being offered for sale. In this way
digital era is being a very useful tool for promoting business in market.

Moreover in next phase of process it has been found and analysed that there are various
types of available brand and it becomes important that proper brand is targeted in specific
market. This can be explained by giving examples of various brand presented in market. Like
apple, Sony, Samsung etc. these are the top brands which exist in marketplace. In order to
understand in better way, at the beginning level, each available brand in market is targeted and
than with consequent time. Outcomes are evaluated at the end of the week. By which feedback
will also received by which it become easy to target one specific brand and due to this the
companies will also proves effective.
Keywords:
Under this segments, there is a process by which communication is being done with the
camping manger. This helps to offer wide ranges of keywords which becomes very useful in
gaining success of my ad campaign hence by the benefits availed by games of simbound, it has
helped me to resole the process of formulation of keywords those can be used in process.
Moreover, I have examined that to use less relevant keywords like android tablet reviews tablet,
ipod because of their less effectiveness in campaign (Goldfarb and Tucker, 2019). It is not
possible to grab more consumers without helps of these keywords. Key words are considered as
phrase that are used by users in order to search anything relevant. It relies on individuals to use
along as well as short tail keywords.
In context of simbound games, it aids me to create knowledge about how the landing
pages is efficient and aids company in carry out business effectively. For examples every landing
page on game consist a score page that relies on score of number of visitors that visits the
websites so with the help of this percentage determination become easy by this analysis of score
landing pages . Also decision can be taken with more improved and useful way.
Within the next step, to critically, understand my strategies for landing pages, it become
important for me to create pages with excellent landing scores. Therefore, I go through with
score of landing pages & for each poor score I rechecked that again my content accordingly in
order to meet the set criteria. With this I was able to identify which was best and which was not
best websites of landing pages.
Learning improved by games:
Included content: The main purpose of landing pages is to take the process of changing
traffic into customhouse. In market number of peoples are present who requires deep information

and they will not prefer to buy that until they have not proper info about offerings. So this
includes so many importance for providing good content to consumers so that they will influence
their mind and go with their offerings (Hanlon, 2019).
Use of infographics: In Morden time of digital business, it become vital that advertisers
is having right and proper knowledge about their offerings then only they will able to effectively
represents the aim of advertisement (McGruer, 2019). This made easiness to consumers for
visiting websites easily. With easy click they will able to reach their destinations. Also with
infographic it is easy to attract consumers easily. This development enhances the interest of
customers for websites and their product or brand.
CONCLUSION
From above report it has been concluded that search engine marketing is an effective tool
that is opted in digital marketing. Various industries uses these types of tool in order to
effectively reach out the consumers demands. It is a platform by which paid advertisement is
carried out and that gives outcomes as a search engine. This technique aids company along with
individuals for making advertisement on the basis of standards. SME offers opportunities to
impose ads that are desirable and useful within context of end users at the specific moments.
Additionally, this provides benefits to consumers in term of searching about what they are
searching. It offers so many benefits and has wide reach in order to attract more consumers.

REFERENCE
Books & Journal
Carvalhosa, P. and et. al., 2017, April. Pervasiveness in digital marketing–a global overview.
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Chaffey, D. and Ellis-Chadwick, F., 2019. Digital marketing. Pearson UK.
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Deiss, R. and Henneberry, R., 2020. Digital marketing for dummies. John Wiley & Sons.
Dodson, I., 2016. The art of digital marketing: the definitive guide to creating strategic, targeted,
and measurable online campaigns. John Wiley & Sons.
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in the Banking Industry. In Managing Diversity, Innovation, and Infrastructure in
Digital Business (pp. 20-40). IGI Global.
Dwivedi and et. al., 2020. Editorial introduction: Advances in theory and practice of digital
marketing.
Goldfarb, A. and Tucker, C., 2019. Digital marketing. In Handbook of the Economics of
Marketing (Vol. 1, pp. 259-290). North-Holland.
Hanlon, A., 2019. Digital marketing: strategic planning & integration. SAGE Publications
Limited.
McGruer, D., 2019. Dynamic digital marketing: master the world of online and social media
marketing to grow your business. John Wiley & Sons.
Smith, P. R., 2017. Digital marketing excellence: planning, optimizing and integrating online
marketing. Taylor & Francis.
Staton, M. G., 2016. Improving student job placement and assessment through the use of digital
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