Simbound Report: Digital Marketing Strategies and Email Marketing

This report discusses the digital marketing strategies and email marketing techniques used in Simbound, an online gaming platform. It highlights the importance of digital marketing in the current scenario and explores the impact of these strategies on the user experience. The report also provides recommendations for effective implementation of email marketing.

Simbound Report

Table of Contents
INTRODUCTION ..........................................................................................................................3
Simbound ...................................................................................................................................3
Survey of Current Practices of Simbound ..................................................................................3
My experience with Simbound ..................................................................................................6
Conclusion and Recommendation in relation with the effective implementation of Email
Marketing....................................................................................................................................7
REFRENCES...................................................................................................................................9
Books and Journal.......................................................................................................................9

INTRODUCTION
In the current scenario, digital marketing is growing at a fast pace. It is providing numerous
opportunities to the budding entrepreneurs and individuals to attract and capture the attention of
the consumers towards their business ventures. Simbound is an online platform that facilitates
the individuals in gaming development (Capatina and et.al 2018). It also allows the same to play
innovative games developed by individuals who are passionate about gaming mechanisms. The
report highlights the digital marketing component incorporated in the games of Simbound. It
discusses the relevant strategies and plans and the utilisation of the same while engaging in the
simulation gaming. It also discusses email marketing tools and techniques that can be utilised by
the users and the impact of the same in the digital world.
Simbound
Simbound is an online gaming website the utilises various digital marketing tools in order to
enhance the user experience and to provide the them with the standard quality services. It can he
considered as simulation wherein the individuals can participate and play in digital marketing
games with their peers and engage with them effectively in order to gain high scores in a variety
of sections such as ROAS, CTR, profits and rebates. It assists the individuals in gaining practical
and real life experiences in relation with the digital marketing tactics. Simbound also provides a
learning platform for the users as to allows the same to operate, manage and control the budgets
of the respective campaigns. It is a very vital and helpful source for an individual who wants
enhance their cognitive learning and skills relating to the enhancement of the digital marketing
skills (Chatterjee, Tripathi and Das, 2019). The respective platform facilitates the individuals to
showcase their creativity in development of innovative content. The Simbound platform also
focuses on increasing the capabilities of the individuals in regard with the utilisation of modern,
complex and advanced devices.
It provides simple methods and tactics to examine the current trends of digital marketing in the
market environment and the ways that can facilitate in the enhancement and enrichment of the
same.
Survey of Current Practices of Simbound
The digital gaming industry can be characterized as an industry that has led to major
innovational advancements in its business operations by capitalising on latest technologies and

application available in the environment. Simbound has a systematic program that is responsible
for gathering and collecting personal and private details of the respective users. The online portal
invests their time in the same in order to gain insights about the gamers and conduct the KYC
effectively. It also helps and provide assistance to the developers of the company in order to
enhance the user retention and to acquire references and approach new users as well. This
program is majorly designed to maintain a record of the user history and details in order to gain
relevant reference from the same in future run.
The concerned platform also optimizes on email marketing , search engine optimization and
marketing, PPC, CPC etc. in order to enhance the awareness about the website in the target
market and to promote and attract the gaming enthusiasts towards the same. This strategy also
helps the website developers to interact and persuade the users at the global level. These
marketing tools are very essential for the Simbound platform as most of the gamers and users of
the platform are generated through the effective optimization of the same (Hristache, Li and
Patilea,2016).
Email Marketing is a type online digital marketing tool that involves formulating a promotional
message or content and communitarian and circulating the same through Email so as to capture
the interest of the audience and increase their awareness about the concerned platforms. Email
Marketing also facilitates in conducting effective campaigns as the source has the a large degree
of possibility to reach the consumers. Every individual checks their emails in order to see
important mails and information. Through email marketing online platforms can easily grab the
attention of the individuals and reach them directly without any intermediation of a third party.
Email marketing is digital tool that enhances and promotes in maintaining professional
relationship with the consumers and also helps to encourage effective communication with the
same in order to make them aware about the latest offering of the business organisations. Email
Marketing is revolutionary and the biggest brands in the online marketing industry are
capitalising on the same in order to generate the customer engagement and retention of the same
in their respective organisations.
Email Marketing is a tool that enhance the revenue of the companies and online platforms. It is a
very simple and manageable in nature. If a company or an online entity is considering to choose
this tool for marketing of their products and services, they do not need to invest a large sum of
money as this tool is very cheap and affordable by all the individuals.

Email Marketing has the ability to reach a large number of audience all across the globe. It can
also facilitate in targeting specific segment and allows the individuals to target a particular
section of customers in order to drive them to buy the offering of the same in the market.
Personalised and customized messages and content can also be transferred to the target
customers through the incorporation of Email marketing in the business operations.
In the digital industry, the competition is very aggressive and end to end between various new
and innovative ventures. In order to be sustain and be relevant in the digital market, it become
extremely necessary for Simbound simulation to incorporate highly productive and effective
advertising techniques and promotional tactics. A good promotional or marketing plan will help
Simbound to gain large number of audience an user on the online platform (Pereira, Standaert
and Vivek, 2015).
Online search engine marketing tools provides a mechanism that facilitates in ranking order of
the digital content on the basis of the clicks generated by the audience base. It works to
encourage and raise the traffic on the concerned website so as top increase the audience towards
the website so as to increase the rank of the website portal on the web search. Simbound usually
adopts mechanisms and techniques that leads to generation of interactive content in order to
stimulate the interest of the users towards the platform.
Website developers can also realise revenues through applying the PPC strategy. When the users
clicks on the concerned links of the developers, they earn a respective amount from the same.
The developers gets pad according to the per click done by the target audience or the users of the
online websites and portals. The dependability of the pay is according to the number of times the
user has clicked on the particular website.
Digital platforms like Simbound uses these above mentioned methods and tactics in order to
acquire necessary advantage in the competitive environment and to leverage in the same. These
practices help Simbound to engage large set of users in its favour and to acquire relevant share in
the digital market so as to initiate the development of the brand in the market. These tools also
facilitate in the improvisation and betterment of the content generated by the online platform as it
provides the much needed assistance in acquiring the feedbacks from the user audience. The
acquisition of regular feedbacks helps Simbound to asses where it lacks and also helps the same
in identification of scope for improvement. Thus, helping the current platform to be more

effective and efficient in its overall management of operational functions and to facilitate the
users with quality content and platform. In Simbound simulation , the factor of risk is less as less
expenses are incorporated while engaging in the advertising of the online platform.
Simbound is a platform that allows its users or gamers to introspect into various dimension of
digital marketing and come up with the most prominent ways of contributing to the same so as to
heighten the standard of digital marketing evolution in the business environment. The users can
come up with news ways of approaching the email marketing tactics (Plećić, 2017).
My experience with Simbound
The Simbound simulation has helped me to explore various different and unique concepts of
digital environment. It provided me with real life situations and issues pertaining in the digital
market and the implications associate with it. I was expected to find appropriate solutions to the
same. It educated me with the intensification and implementation of digital tools and strategies in
order to achieve good results in the market domain. It helped me to adopt and align the numerous
type of marketing strategies to the different lines of business and facilitated me in understanding
the core concepts and competences of the same. It is platform wherein were provided with
various modules which we need to complete productively in order to move forward with the
course. The simulation focused on providing the practical experience for me and I learned ans
gained adequate knowledge about the digital mechanisms by practically doing the things rather
than just reading about it.
The activities prevailing in Simbound motivated me to be more goal oriented as I had to
accomplish specific goals by formulating effective strategies. This also enhance my decision
making process as it allowed me to be in situations and conditions wherein I needed to take an
immediate call in order to capitalise and take upon important opportunities. Simbound is a
platform that enhances the skills of the individuals such as team building, coordination and
cooperation among them. I learned how to work in teams and to promote coordination within the
same. It also prepared me to deal with the dynamic and unpredictable condition in the business
environment . According to me, Simbound is a platform which helps the individuals and students
to transform and apply their experiential learning in the actual world and observe the impact of
the same. In Simbound, individuals learn and gain knowledge about the important digital
marketing techniques not just by usual process and fixed patterns and methods but by
formulating strategy driven decisions at stages of different specific modules. The Simbound

stimulations has the ability to hold the concentration of the user or gamer in the module as it
facilitates the same with challenging opportunities and requires the user to find profitable
measures to battle and overcome the same. The Simbound course is extremely worth the time
and effort of the individuals as they can learn a lot of creative mechanisms from the same as it
completely based out of realistic and applicative experiences. I learned about the value and
importance of email marketing and the benefits associated with the effective utilisation of the
same. I realised that the Simbound game in a way is extremely flexible in its functioning and a
student can easily finish their modules without any pressure. The case studies incorporated in
this game are related to every sector of the business industry. Hence, it provides opportunities for
individuals like me to gain experience of working and regulating the digital marketing tactics and
techniques in every sector or industry While performing the given modules, I built a perspective
on how to form the strategies in relation to the search engine mechanisms. Before the
commencement of the simulation game, we students were provided with the basic brief or
guidelines regarding the same which helped us to gain an idea about the complexities of the
simulation and how to simplify the same. One basic and most essential thing I learned from the
simulation game was that in order to make an effective and reliable digital marketing process and
to take important decisions relating to the same, it is very important to take into consideration
and study the strategies and objectives related to the online marketing. I think that this gaming
platform has the ability to develop and enhance the skills set of students from every field as it
involves interesting elements within it which helps the people to stay focused and engaged in the
game (Singh,2017).
Conclusion and Recommendation in relation with the effective implementation of Email
Marketing
Conclusion
It can be concluded that Simbound is a good opportunity for individuals who are interested in
passionate about the concept of digital marketing. With the increase of the competition in the
market, the role of digital marketing is also increasing day by day. It is very essential for the
students to be effective in conducting the roles of the digital marketing process effectively so as
to increment the operation of the organisations in good manner. It is a brilliant platform that is a
home to learning and application of numerous E- Marketing possibilities. It facilitates the
students to gain knowledge about the antiques of online marketing in the digital world and

educate the same about the implementation of the learned outcomes in the real world in order
achieve the goals and aspirations of the individuals.
Recommendations
In order to implement the concept and tactics of Email Marketing in the market, it is very vital
for the individuals to follow the listed recommendations :-
 First of all in order to reach the target customers, it essential for individuals to set
relevant goals. Action without goals is just a waste of time and the individual who
responsible for carrying out Email Marketing will not be able make an impact among the
audience.
 Selection of a an Email marketing platform is also essential I order to lead the marketing
actions of the individuals and to gain benefit associated with the Email Marketing tools.
 It is important to grow and increase the email lists. In order to the same, it is essential to
generate a lead magnet so as to attract the target consumers towards the respective
business organisation. Free samples, trials, coupons, webinar etc. can act like a cheat
magnet so as to persuade the targeted individuals to invest in the offering of the
organisation.
 The individuals needs to wisely choose the variety of campaigns they want to capitalise
on. The selection of the same is necessary as it. Designing of the Emails are also
important in order to make them more creative and innovative. Designed Emails have a
high degree of probability to grab the attention of the audience in comparison with simple
ones.
 It also important to measure and analyse the impact of the Emails so as to gain a
perspective about where the Email Marketing conducted by the individual was effective
or not. It also helps the individuals to identify the loopholes and modify the strategies
adopted while Email Marketing in future so as to implement the concerned marketing
tool more effectively in the future.

REFRENCES
Books and Journal
Capatina, and et.al 2018. Tracking precursors of learning analytics over serious game team
performance ranking. Behaviour & Information Technology, 37(10-11), pp.1008-1020.
Chatterjee, K.S., Tripathi, V. and Das, R., 2019. A conserved and buried edge-to-face aromatic
interaction in small ubiquitin-like modifier (SUMO) has a role in SUMO stability and
function. Journal of Biological Chemistry, 294(17), pp.6772-6784.
Hristache, M., Li, W. and Patilea, V., 2016. A semiparametric single-index estimator for a class
of estimating equation models. arXiv preprint arXiv:1608.04244.
Pereira, O., Standaert, F.X. and Vivek, S., 2015, October. Leakage-resilient authentication and
encryption from symmetric cryptographic primitives. In Proceedings of the 22nd ACM SIGSAC
Conference on Computer and Communications Security (pp. 96-108).
Plećić, K., 2017. Razvoj novog modela primene poslovnih simulacija u visokoškolskom
obrazovanju (Doctoral dissertation, Универзитет Сингидунум, Студије при универзитету).
Singh, A., 2017. Molecular Basis for Ubiquitin and SUMO Recognition by RAP80, a DNA
repair protein.