Obtain and Manage Sponsorship

SITXMPR501
Obtain and manage sponsorship
Student
Name:
Student
ID:
Assessment
Type:
Other:
Assessor’s
Name:
Assessment
Outcome:
(S/NYS)
Student
Declaration:
By submitting this assessment via Moodle, I declare that this is my
own work and had not been copied or plagiarised from any other
source. Please refer to the Student Handbook for more information.
Assessment
Conditions:
Each assessment criteria is recorded as either Satisfactory (S) or Not
Yet Satisfactory (NYS). A student can only achieve a ‘Satisfactory’
Assessment Outcome for the entire assessment when all assessment
Criteria listed below are ‘Satisfactory’. A student who is assessed as
‘Not Yet Satisfactory’ is eligible for re-assessment with their trainer.
All assessment answers must be typed, include this assessment cover
sheet and uploaded in ‘WORD’ version to moodle.
Assessment Criteria
Element Performance Criteria S/NYS
1. Determine
sponsorship
requirements
and
opportunities.
1.1 Identify sponsorship requirements in consultation with
colleagues
1.2 Develop targets for sponsorship based on financial
parameters of the activity.
1.3 Identify
items,
activities or projects to be sponsored to
meet the needs of the organisation
1.4 Identify
potential sponsors based on potential sponsor
appeal, the nature of the activity and previous approaches
2. Source
sponsorship.
2.1 Develop
sponsorship materials in a clear, concise
and professional format to include a full breakdown of
costs and benefits.
2.2 Distribute and present sponsorship materials
according to agreed targets.
2.3 Undertake follow up promotion and negotiation with
potential sponsors.
2.4 Discuss and negotiate additional opportunities with
the sponsor.
2.5 Make written sponsor contracts or agreements to include
full details of commitments made by both parties
3. Service
sponsors.
3.1 Brief colleagues on details of sponsorship arrangements
VC003 College of Sports & Fitness – Assessment Cover Sheet 22-06-2017
International College of Capoeira Pty Ltd trading as ’College of Sports & Fitness’ ABN 90 125 114 730/ Registered
Training Organisation 91345/ CRICOS Provider Code 03057C

SITXMPR501
Obtain and manage sponsorship
3.2 Organise activities according to sponsorship
agreement ensuring all agreements are honoured.
3.3 Monitor and evaluate activities and make required
adjustments.
3.4 Provide and request feedback from the sponsor
3.5 Identify and action opportunities to enhance value of
involvement for sponsors and benefits for the organisation.
3.6 Maintain and distribute accurate and current
sponsorship documentation throughout the process
3.7 Liaise and follow up with sponsor to initiate future
cooperative approaches
Feedback
Part A
You are a Manager at a Sports & Recreational Centre, and you have just opened
a new Water Slide facility for all the community to enjoy. Your target audience is
young kids, however it’s a very family theme facility for all to enjoy. Your major
responsibilitynow that you have opened the centre is to obtain a sponsorship,
that will give the Water Slide Park exposure and much needed sponsorship to
help with marketing of it so it will reach all the community.
Task.
There is a template for you to fill out as in regards to obtaining the sponsorship;
all boxes in the template must be filled out. Your sponsorship company can be
made up, it’s important that you answer all boxes in the template. This is an
opportunity for you to be creative infinding your answers. The template will be
an easy guide for you to follow, as it’s in follows a logical order of events when
trying to Obtaining a Sponsorship.
You might want to research and look at big name sponsors that help sponsor big
events to see what they are looking for when they decide to offer their services
to companies when they have been approached to expose and help give that
event sponsorship.
There are examples on the boxes to help you fill-out to give you some direction,
when searching for some answers.
VC003 College of Sports & Fitness – Assessment Cover Sheet 22-06-2017
International College of Capoeira Pty Ltd trading as ’College of Sports & Fitness’ ABN 90 125 114 730/ Registered
Training Organisation 91345/ CRICOS Provider Code 03057C

SITXMPR501
Obtain and manage sponsorship
Remember all boxes must be filled out to be deemed Competent in the subject,
always ask your training if you have any difficulties answering any of the boxes.
Step 1 - Understand what you have to offer a sponsor
Your Attributes Target
Audience
Marketing
Initiatives
Sponsor Value
1
.
World class
facility
Example-Families Media
advertisements,
posters and
magazines
$1000
2
.
Best in class
services
Citizens Media
advertisements,
posters and
magazines
$500
3
.
Product qualities Sports persons Media
advertisements,
posters and
magazines
$1000
4
.
Unique textures Sports persons Media
advertisements,
posters and
magazines
$600
5
.
Designing Athletes Media
advertisements,
posters and
magazines
$1000
6
.
Aggressive
pricing
Athletes and
trekkers
Media
advertisements,
posters and
magazines
$2000
7
.
Features
specified
Trekkers and
sports
Media
advertisements,
posters and
magazines
$1500
8
.
Versatility Trekkers and
sports
Media
advertisements,
posters and
magazines
$1000
VC003 College of Sports & Fitness – Assessment Cover Sheet 22-06-2017
International College of Capoeira Pty Ltd trading as ’College of Sports & Fitness’ ABN 90 125 114 730/ Registered
Training Organisation 91345/ CRICOS Provider Code 03057C

SITXMPR501
Obtain and manage sponsorship
Step 2 – Research your potential sponsors
Sponsor
Name:
NIKE
Location: Australia
Primary Contact Secondary Contact
Name: De Lenge V. Kohram
Position: CEO Marketing manger
Phone
(B):
8941016547 8288466975
Phone
(M):
4687123584 9785413574
Email
Address:
[e-mail] [e-mail]
Step 3 – Contact the person who can say yes to your
sponsorship proposal
What are your strategies to contact the person who can say yes to your
proposal?
Cold calling Cold calling can be done on the local citizens who have not tried
sports products. This strategy will help in the process of socializing
the business to the local customers who are not directly reached by
the sales persons of this organisation. In Australia, this activity is
known as do not call list. The Australian communications and media
authority have included this as part of an attribute where the
organisation can directly communicate with the customer.
Information regarding this water slide park can be provided to the
community.
Lumpy mail and The use of lumpy mail can be used by persons who are interested in
sports marketing. Using lumpy mail need proper strategies. The
VC003 College of Sports & Fitness – Assessment Cover Sheet 22-06-2017
International College of Capoeira Pty Ltd trading as ’College of Sports & Fitness’ ABN 90 125 114 730/ Registered
Training Organisation 91345/ CRICOS Provider Code 03057C
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