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Small Business Enterprises: UK

   

Added on  2021-02-19

14 Pages3326 Words28 Views
SMALL BUSINESSENTERPRISE
Small Business Enterprises: UK_1
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3Suggest the changes to current business plan of the selected business. .....................................6TASK 2............................................................................................................................................6Identify the areas for suggested changes in selected business. ..................................................6TASK 3............................................................................................................................................7Impact of Changes on Business and Personnel...........................................................................7Ways to minimize the negative effect of change........................................................................8TASK 4............................................................................................................................................9Methods of managing proposed changes....................................................................................9Problems that are likely to arise while implementing the formulated changes.........................10CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
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INTRODUCTIONBusiness process refers to the combination of various tasks that helps to deliver theproduct or service to ultimate customers. The Report is based on Reethi Restaurant which is asmall size restaurant in Maldives. Reethi Restaurant offers a variety of food items like Asian,French and Italian (Petite, 2015). The Report will describe business plan of the restaurant,changes that should be made in existing business plan, action plan for implementing the changes.It will also describe the impact of changes on human resource and business, the ways to managethe proposed changes etc.TASK 1“Suggested changes in the business process for Reethi Restaurant”.Revise business plans to incorporate appropriate changes.Identify and describe the business plan of the selected business. Executive SummaryBusiness plan refers to the document that defines objectives and how the business willachieve those objectives (Bogsnes, 2016). The business plan of Reethi Restaurant is developedfor expansion of business in UK. It will outline objectives, segmentation, targeting andpositioning strategies, SWOT analysis etc. Business objectivesTo provide high quality meals at affordable cost to the customers.To increase the sale of restaurant by 20% up to year 2021.To reduce the cost of operations by 10% up to year 2020.Expansion strategyThe management of Reethi Restaurant will use franchising strategy for expanding thecurrent operations of the business. This will help the restaurant to serve different types of fooditems like to the people living in UK. This will help Reethi Restaurant to expand its current levelof operations.SegmentationFirstly, the Marketing Manager of Reethi Restaurant will segment whole market of UKinto various segments on the basis of different factors like demographic, psychological andbehavioural.
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TargetingAfter segmenting whole market, Manager of Reethi Restaurant will target a particularsegment for offering food items to potential customers. On the basis of demographic factors itwill target people between 18-45 age group. PositioningAfter targeting a particular segment, Marketing Manager will develop product, pricing,promotional and distribution strategies for positioning the brand image of restaurant in the mindsof customers (Gürel and Tat, 2017). SWOT analysisIt is a tool that help the business to evaluate its internal strengths, weaknesses as well asopportunities and threats that exists outside the business.StrengthsReethi Restaurant offers food items to customers at very affordable cost. Staff working in the restaurant is very talented.WeaknessesIt offers limited variety of food items. Such as Asian, French and Italian cuisines.It has limited financial resources.OpportunitiesReethi Restaurant is having good opportunity of expanding its business in anothercountry.ThreatsThere are various competitors of Reethi Restaurant such as Sand Grill restaurant etc.Marketing mixIt involves various factors that helps the business to attract customers towards the productor service of the firm. ProductReethi Restaurant will offer various types of dishes to target customers in UK. Such aschicken tikka masala, fish and chipps etc. These food items will be of high quality at affordableprice.Price
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