Marketing Plan for Launching a Veg Restaurant App in Place St-Michel

UNIT PRINCIPLES OF MARKETING

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Market Place................................................................................................................................3
Segmentation...............................................................................................................................3
Ideal customer..............................................................................................................................4
Proposal for the product element of application..........................................................................4
Pricing strategy............................................................................................................................5
Explaining marketing communication proposals........................................................................5
Gantt Chart...................................................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................1

INTRODUCTION
Principles of marketing deals with four factor such as product, price, place and promotion
which play essential role in developing accurate marketing strategy. Along with this, for business
to be successful four P’s of marketing is essential as it align all the condition of marketing. The
present report will discuss about marketing plan and the way it will help in launching application
for restaurant.
MAIN BODY
Market Place
Veg restaurant app will be focusing on Place St- Michel as it is one of the best known
location in Paris and it also famous tourist spot for food bloggers. The area is in heart of Latin
Quartar and it has been home to students and traveller. This area is usually packed with tourist
and locals as they inform tourist about the culture of Paris and traditional food ( Place St-Michel,
2022). Although there is great variety of eatables lie couscous to doner kebab to Asian food to
traditional French dishes like Coq Au Vi or Escargots. This place is small street and there are lots
of Café and restaurants for the visitors. There is historic café like Rue De la Huchette which is
known as middle ages for its inns since 17century. In this street French dishes like couscous,
Raclette, Greek food, sushi and other dishes are available to tourist at decent price and quick
delivery. Moreover, this street has been selected for Veg restaurant app because this place is
confusing for tourist as there are variety of cafes and restaurant. Although with the help of this
app tourist will be able to identify vegan and vegetarian café as most of French dishes are non-
vegetarian.
Segmentation
It helps in defining and understanding the target audience as well as ideal customer. Along with
this, it will benefit organization in increasing the chances of people engaging and resulting in
effective camping as well as improved investment on return.
Demographic: Application will be targeting customer above the age of 12 and young adults as
they are more interested in travelling. Audience of all income type is preferred as subscription of
app fees will be standard and customer of any geographical region will be selected. Specifically,
tourist and local of France will be give more preferences compare to others. One of the benefit
of this type of segmentation is gathering information is easy and low cost.