Small Business Enterprise Zizzi Assignment

Small Business Enterprise

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1Exaplain profile of Zizzi restaurant and its strength and weakness ......................................1
1.2 Comparative measures of performance.................................................................................2
TASK 2............................................................................................................................................5
2.1 Recommendations how to overcome with weaknesses........................................................5
2.2 How to maintain existing performance.................................................................................6
2.3 Recommendations for expansion..........................................................................................6
TASK 3............................................................................................................................................8
3.1 Assessment of business objectives and plans........................................................................8
3.2 Revision of business plan .....................................................................................................9
3.3 Action plan to implement changes........................................................................................9
TASK 4..........................................................................................................................................10
4.1 Impact of proposed changes on business and its personnel................................................10
4.2 Planning for managing the change......................................................................................11
4.3 Evaluate improvements in the performance of Zizzi restaurant.........................................11
CONCLUSION .............................................................................................................................12
REFRENCES ................................................................................................................................14

INTRODUCTION
Small businesses are known as those enterprises which are owned and controlled by local
owners. There are very few employees and does not have high sales as well as profits. Such
enterprises are come up with new and innovative ideas in market, their main aim is to attract
many customers (Storey, 2016). Zizzi is the chosen organisation in this present report that is
small business organisation of United Kingdom. It was founded in 1999 and it has 140
restaurants across UK. Apart from this, the present report will be describing strength and
weaknesses of cited company. There will be discussed that business entities must create some
actions in order to overcome with weaknesses. In addition, ways of managing current
performance of the firm are also explained briefly. This assignment will be involved that
managers have to make some actions plans to implement some changes in their organisation.
TASK 1
1.1Exaplain profile of Zizzi restaurant and its strength and weakness
The main focus of small size organisations is on customer’s taste and their choices by
fulfilling their needs in sufficient manner. Zizzi restaurant is famous in UK that is popular for its
interiors, it has variety of food, drinks, beverages which can attain many people. The food chain
is maintained is quality since its starting because its main motive is to serve values to their
customers. It has strong goodwill in UK market, Zizzi continuously develop its strategies and
policies in order to gain high market share and growth. It also provide hospitality services to its
buyers i.e. luxurious rooms, dinning services, spacious lounge. The firm also provide travelling
services to their clients so as they can get full entertainment during holidays.
Below mentioned the profile of Zizzi restaurant is stated as follow: -
Name Zizzi
Served area Italian
Establish 1999
Chief executive officer Steve Holmes
Timings 10.30 AM to 11.30 PM
Menu Spicy nuts, zucchini bites, drinks, fast food, lunch etc.
Website www.zizzi.co.uk
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Address 20 Bow street, London, WC2E 7AW.
Stores 140 stores in United kingdom.
SWOT analysis of Zizzi restaurant: -
STRENGTHS
Prime strength of Zizzi restaurant is it has
strong financial position as company has
covered large market share.
Good management capabilities and the
company used effective marketing techniques.
Cost efficiency through the use of logistics
centres.
Good strategies and policies
Catchy decorum that helps in attracts wide
range of customers.
Zizzi spend a lot on market research through
which it can easily know customers needs and
wants (Schaper and et. al., 2014).
WEAKNESSES
It only offers inorganic and processed food
line.
High employee turnover.
Zizzi have less brand equity.
The company has limited budget as it cannot
spend more on brand awareness.
OPPORTUNITIES
Customers needs and demands are rapidly
change it can gives a company to spread their
ideas and innovations in target market.
Increasing sales helps a business to take out it
at international level.
THREATS
Due to economic recession, customers' spend
less on food products.
There are many restaurants are opened in UK,
with new and innovative ideas.
1.2 Comparative measures of performance
Comparative measures of performance can be done by using financial factors: -
Profit and loss statement for the year 30th April 2016 to 30th April 2017: -
2016
£
2017
£
Sales 150 250
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