Small Business Enterprise Report - Zizzi Restaurant

SMALL BUSINESS
ENTERPRISES

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Profile and Internal assessment of the company...................................................................1
1.2 Analysis using comparative measures..................................................................................2
TASK 2............................................................................................................................................4
2.1 Actions to overcome weaknesses of the organisation...........................................................4
2.2 Strengthening the existing performance................................................................................6
2.3 Justification of areas of expansion........................................................................................7
Task 3 ..............................................................................................................................................8
3.1 Producing a business plan and business objectives...............................................................8
3.2 Revision of a Business Plan................................................................................................10
3.3 Develop an Action plan.......................................................................................................11
Task 4 ............................................................................................................................................12
4.1 Impact of proposed on Business and Personnel..................................................................12
4.2 Ways in which changes will be handled.............................................................................13
4.3 Monitoring improvements in performance level of Business.............................................15
Conclusion.....................................................................................................................................16
References......................................................................................................................................17

INTRODUCTION
Business can be defined as the economic activity aimed at earning profits. A business can
be categorised on the basis on size, scope and functions. A small business enterprise is a business
venture owned privately aimed at surviving in the market and earning profit. The company
consist of employees under 50 and annual turnover of under 10 million euros are kept in this
segment. However there is an difference between entrepreneurship and business in the small
scale segment. Entrepreneurship focuses on offering an innovative product in the market which
may not be the case in small business segment. The various forms of small scale business are
manufacturing, bakeries, service stations and restaurants. This report takes into consideration of
Zizzi Restaurant. This restaurant is famous in the United Kingdom for its ambience and quality
foods at cost friendly prices. This report will conduct analyses of the internal and external
ecosystem of the company. The various tools of analysis will be utilised to find the performance
and to compare it with the standards established. Considering in mind the strengths and
weaknesses the business plan will be evolved.
TASK 1
1.1 Profile and Internal assessment of the company
Zizzi is one of the emerging restaurant in the United Kingdom. The enterprise fulfils the
need of quality foods in the streets of London. The main attraction of restaurant is the ambience
it offers to people. Amazing dining tables and environment really compliments the place. The
beverage option which are offered by this enterprise are popular and hugely demanded among
local people (Altman, Sabato and Wilson, 2010). Employee contribute largely to the success of
this enterprise as they are skilled and well-behaved.
Company's Profile
Name: Zizzi Restaurant
Address: 21st Street Birmingham lane, London
Email: [e-mail]
Telephone: [phone]
Hours of operation: 10 AM to 10 PM
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Website: https://www.zizzi.co.uk/
Average Prices: 75 euro ( 4 courses)
Speciality: Italian Dishes
SWOT is an important tool helps in the assessment of the internal environment of the
company. This tool helps in acquainting the organisation with the strengths and weaknesses of
the company (Battisti and Perry, 2011). This tool is widely used to enhance the productivity of
the company by finding the non performing components in an enterprise. The SWOT of Zizzi is
as follows:
Strengths
 Price Effectiveness
 Enhanced Brand Name
 Skilled Employees
 Low cost of production Subsidies from the government
Weaknesses
 lack of experience
 Financial resources
 Access to latest technology
 low-level market coverage
Opportunities
 Market expansion
 Development of offices and residential
colonies nearby Home delivery
Threats
 Mighty restaurant chain for example
McDonald's
 Threat of new entrants
It is very important to assess the strengths and weaknesses of the business. This
assessment helps an enterprise in overcoming the hurdles in the ideal performance. The lack of
experience and low financial condition hinders the performance of the company. The strengths
can be further utilised up to their maximum potential. The business plans and policies can be
constructed wisely when an enterprise is aware of its strengths and weaknesses.
1.2 Analysis using comparative measures
Comparative measures are the tools which are used to compare the financial records of
the company with the rivals or comparing the present performance with the past records.
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