Report on Small Business Enterprise - Zizi limited

SMALL BUSINESS
ENTERPRISE

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Produce a profile of a selected small business......................................................................1
1.2 Carry out an analysis of the business using comparative measures of performance............2
TASK 2............................................................................................................................................9
2.1 Justification, appropriate actions to overcome the identified weaknesses............................9
2.2 Analyse ways in which existing performance could be maintained and strengthened.......10
2. 3 Recommend with justification, new areas in which the business could be expanded.......11
TASK 3..........................................................................................................................................12
3.1 Produce an assessment of existing business objectives and plans......................................12
3.2 Revise business plans to incorporate appropriate changes.................................................13
3.3 Prepare an action plan to implement the changes...............................................................14
TASK 4..........................................................................................................................................14
4.1 Impact of the proposed changes on the business and its personnel....................................14
4.2 Plan how the changes will be managed in the business......................................................15
4.3 Monitor improvements in the performance of the business over a given timescale...........16
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................18

INTRODUCTION
In the era where different organisation are operating with an end goal of achieving goals
innovation and making changes in the present working criteria is of immense importance. Small
scale companies has covered a major part in the total economy and has provided variety of
services to customers (Aremu, 2011). Zizi is a restaurant which is giving its best services to
customers since a very long time. There are many branches of same and in each of its chain best
facilities are ensured so that customers do not find any inconvenience. Following report will
discuss its strength and weaknesses of this organisation and will further continue with other
related aspects of the cited organisation .
TASK 1
1.1 Produce a profile of a selected small business
There are variety of organisations which operates in the surroundings and scale of each
varies to a great extent. Small scale companies perform their function in order to provide variety
to costumers. The given company has acquired a vary good name in the food industry and is
known for the quality of its products (Bianchi and et.al, 2010). By formulating effective policies
Zizi limited has established a good name in market. This company operates on a good profile as
it offers quality commodities in the market and give a good facility of special rooms and lounge
to its clients. In order to get an accurate idea of companies profile the text given below can be of
great help:
 Figure name : Zizzi
 Address : Hereford HR4 9HR
 Food : Italian
 Founded : 1999
 CEO : Steve Holmes
 Outlet : 140 branches in UK
 Starting time : 11.30 A.M to 11 P.M
 Menu : zizzi.co.uk
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 Reservation: bookatable. co. uk
SWOT analysis of Zizi limited
Strength – The best feature about this company is that it provide good quality of services
to all those who visit the place and has got effective working strategies (Bridge, 2012 The place
is very much attractive as the selection of interior is done in a manner that it is liked by all. After
this the selection of working staff is also done with maximum care which gives a good
impression on those who come in contact with them (O'Neill, 2012).
Weaknesses – although the process of doing operations are effective in the given
organisation it faces different sections in which the company lacks behind. The management of
company is less efficient and most of the workers are fresh recruited and hence they lack
experience which results loss of standards in many case. Apart from this the given organisation
also faces the challenge of finance as being a small company it becomes difficult for it to raise
the required amount of funds (Chittithaworn, and et.al 2011)
Threats – The biggest danger for this company is that with an increase in demand for this
type of business type more ad more new entries are taking place in this industry which increases
the competition. This further leads to the decrease in scope for the given company and therefore
the total profitability of the enterprise will further decrease (Piva, 2012).
Opportunities – The biggest positive chance with the given company is that by doing
innovation in their products company can attract to more customers which will further lead to the
increase in sales. Customer get bore when they are given the same options everything hence
modifications in the existing products can be of great help (Cerrato, 2012).
1.2 Carry out an analysis of the business using comparative measures of performance
In order to measure the performance company uses different measures. Variety of them
are given below:
(A): The Restaurant Group plc financial statements
Income Statement 2013 2014 2015
Fiscal Year Ends 29/12/13 28/12/14 27/12/15
Turnover 579.59 635.23 685.38
Expenses 504.67 547.91 596.49
EBITDA 107.79 116.83 138.76
2