Small Business Enterprise Assignment( SBE )

SMALL BUSINESS
ENTERPRISE

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Business profile of small business enterprise with their strengths and weaknesses.............1
1.2 Business analysis by taking help of comparative measures of performance........................3
TASK 2............................................................................................................................................5
2.1 Ways and recommendations to overcome business weaknesses..........................................5
2.2 Manners to maintain and improve current organizational performance...............................6
2.3 Recommendations for new areas in which company can expand its business......................7
TASK 3............................................................................................................................................8
3.1 Assessment of current objectives and plans of business.......................................................8
3.2 Revise organizational plan to incorporate proper changes...................................................9
3.3 Action plan to apply modifications within work place.......................................................10
TASK 4..........................................................................................................................................10
4.1 Different impacts of planned changes on organization and its work force.........................10
4.2 Ways to manage modifications within work place.............................................................11
4.3 Methods to monitor improvements in organizational performance....................................12
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
Small business enterprise are those organizations which hire employees below certain
limits. In simple words, due to its tiny size it hires a limited number of workers. It can be in form
of sole proprietorship, partnership and corporations. The are called as ''small'' so that they can
take financial assistance from authorised or legal bodies. Also, they get relaxation in tax policies.
There are some other methods like sales, annual revenues, assets and net profits which classify
small business (Blackburn, Hart and Wainwright, 2013). Grocery stores, carpenters, guest
houses, photocopy shops and electricals stores are comes in the category of tiny business. In
present time, small enterprises are contributing more in national economy as compare to large
organizations. As, they creates many job opportunities for those people who are employed, this
helps them in improving and developing their living standard. This project report is based on
''Carwow'' which is a provided great platform for people where they can buy cars from its
franchise dealers. It provides required information to its clients such as car model, features and
specifications. In this report, organizational performance of this company has been analysed.
Also, some proposed changes has been introduced which can improve its management and future
performance (Ackermannand Audretsch, 2013). Business objectives and plan of cited firm has
been revised so that it can incorporate proposed modifications. At last, affects of those changes
on organizational functions has been evaluated.
TASK 1
1.1 Business profile of small business enterprise with their strengths and weaknesses
Small business enterprises are those company which have a few number of employees
and which operates to fulfil needs of local people. Carwow is a well known tiny company which
is located in London, United Kingdom. It helps people in purchasing cars from authenticate car
dealers. On the behalf of their customers, it negotiates with different car sellers. It ask to its
clients that what kind of specifications and features they want in their car, then search for
suitable car for them (Gunasekaran, Rai . and Griffin, 2011). This enterprise have a website
which provides appropriate information to people about car prices, models, qualities and
features. It have great presence in European market and now it is making future plans about
global expansion. This tiny firm have sold approx 20,000 cars by January 2016. Carwow was
launched as carbuzz which was a car research site. It used to provide expert reviews, videos and
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pictures to clients so that they can find vehicle as per their requirements. Back in 2013, it
launched itself as car buying platform. This company have various strong points and weak points
which can affect its future performance in market place. SWOT analysis is a method through
which strengths, weaknesses, future opportunities and threats of this enterprise can be evaluated
in effective and systematic manner. SWOT analysis of cited firm is follows as under:
Strengths: It involves those internal strategic factors which makes a company strong in market
place. Different strengths of mentioned organization are follows as under:
 This enterprise have strong brand image which helps it in attracting a huge number of
customers.
 This enterprise searches for cars as per the requirements of its clients which helps it in
providing better customer satisfaction.
 Excellence in providing vehicle safety and security
 It searches for those cars who have low cost to drive and have long durability
 It have strong presence in United Kingdom
Weaknesses: It includes those aspects of company which makes it weak in market. Drawbacks
of this company are given below:
 Biggest disadvantage of this organization is that it have poor bran portfolio because of
its fewer sales.
 This company does not have effective management system
 Sometimes this enterprise become unable to provide cars as per the requirements of
customers which damage its brand reputation.
 It have to pay high employee turnover
 Also, it have limited market growth because it have limited market share.
 People have less trust in this enterprise because its does not perform its social
responsibilities.
Opportunities: Carwow is a car dealer company which is totally based on technical forces.
Most important opportunities of this enterprise are follows as under:
 This enterprise can attract a huge number of customer by providing them latest car
models.
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