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Small Business Enterprises TASK 14 1.1 Worthanshaw's and their strength and weaknesses

   

Added on  2020-07-23

19 Pages5841 Words333 Views
Small Business Enterprises

Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................41.1 Profile of Worthanshaw's and their strength and weaknesses...............................................41.2 Analysis of business performance ........................................................................................5TASK 2............................................................................................................................................82.1 Measures to overcome with the weaknesses of business......................................................82.2 Ways for the strengthen the performance of the company...................................................92.3 Expansion of business in new areas....................................................................................10TASK 3 .........................................................................................................................................113.1 Assessment on existing business objectives and plans.......................................................113.2 Reviewing business plans and suggesting ideas where any alteration can be made...........123.3 An effective action plan to implement the changes. ..........................................................13TASK 4 .........................................................................................................................................144.1 Impact of proposed changes on business and its personnel................................................144.2 Managing proposed changes in entity.................................................................................154.3 Measurement for improving the performance of business over last two years...................16CONCLUSION..............................................................................................................................16REFERENCES..............................................................................................................................17

INTRODUCTIONSmall business enterprise means those enterprises which are partnerships, soleproprietorships and corporations where the number of employees are few and also the revenue ofthe company is lower in comparison to the regular sized business and corporation. All the smallbusinesses are entitled to take the the benefits provided by the government like preferential taxpolicy etc. As per the provisions of the companies Act, it is stated that in small companies thenumber of members does not exceed above 50 and the turnover must be within in the limit of$6.5 million. In this report discussed about the dragon den series which helps the youngentrepreneurs to make investment. Kristy's is the person who formed the Worthenshaw's whichdeals in ready-made healthy foods for adults and kids (Altman, Sabato and Wilson, 2010).

In this report explain about company structure, background, strength and weaknesses,justification for overcome the weaknesses, ways to strengthen the performance of company, newareas for expansion and the performance of the business in last two years.TASK 11.1 Profile of Worthanshaw's and their strength and weaknessesWorthanshaws ltd was established on 27 July, 2009. This company is made to provide thesugar-free, diary free products which are the alternatives of the ice-cream. Kristy is the youngestentrepreneur which receive help from Dragon Den series. This ideas came into her mind whenshe noticed that his son his suffering toward the intolerant and nuts. This company is rebrandedin 2012 because she wants that the company should connect with those persons which aresuffering from this disease. This rebranding change the company segment and the company isalso started focusing on whole food segment (Blackburn, Hart and Wainwright, 2013).In UK, at different stores the items of this company are sold out. The products of thiscompany are registered with the 70% growth in retail stores. The products sold by this companyearns the profits about 5 million pound in present. In last 11 years, Kristy won the many prize formaintaining the good quality of the food. The main focus of the company is to provide thehealthy food to customer and to the such persons who does not have the to prepare the food.They also focus that the company should provide the foods which are in the budget of theindividuals.There are lots of strengths and weakness of the business which is necessary to analysebecause it helps in expansion of the business in future . Some of the strength and weakness of thecompany are listed below:Strengths:That the company is selling healthy products in reasonable range.That all the products of the company are available in all retail stores of the UKIt provides the products which are intolerance with nutsWeaknesses:That the company does not have much market exposures and experience Having very low market shareIt sells the products in only domestic market

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