Internet marketing assignment solution
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Added on 2020-01-23
Internet marketing assignment solution
Added on 2020-01-23
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UniversityINTERNET MARKETINGName:Lecturer’s name:
Internet marketingTable of ContentsIntroduction:....................................................................................................................................3Task 1:.............................................................................................................................................31.1Components of internet marketing:............................................................................................31.2 Evaluation of marketing mix of internet....................................................................................51.3 Comparison of the tools of internet marketing..........................................................................61.4 Examination of the working of the order processing.................................................................7Task 2:.............................................................................................................................................72.1 Mechanics of the search engine marketing:...............................................................................72.2 Newsletter of opt-in email marketing:.......................................................................................92.3 Use of new digital media.........................................................................................................10Task 3:...........................................................................................................................................103.1 Secondary research on the market...........................................................................................103.2 Survey to understand the barrier to online shopping...............................................................113.3 Use of customer relationship marketing for the management and analysis of the interactionsof the customer..............................................................................................................................16Task 4.............................................................................................................................................164.1 Internet marketing plan:...........................................................................................................164.2 Advertisement of the pay per click (Refer to Poster):.............................................................17Conclusion:....................................................................................................................................18Reference list:................................................................................................................................18 Page 1 of 22
Internet marketingIntroduction:A successful business can run by the help of internet marketing. Internet marketing is thepowerful tool for branding. For the improvement of the digital marketing, the strategicimplementation of the internet fetches more customers for the business (Liu et al. 2017). In theinternet marketing, the customer will easily connect with the website and they get to know manyinformation thus it creates the connection between the business owner and the customer Inaddition, internet marketing enhances company’s brand identity. Small furniture selling company, Smart Restorations Limited company are targeting to developits business and make more turnover in a period of two years with the help of Medium blueSearch Engine Marketing. The study will concentrate on critically evaluate the different aspectsof the internet marketing and the strategy to incorporate in Smart Restorations Limited. The teamof the company has understood the essentiality of creating brochures as a strategy of yester years.The company now wants to get a bigger market attraction and for that it will promote thecompany through website. The customers will get in touch with the company with the help ofdifferent platforms of internet marketingTask 1:1.1Components of internet marketing:Internet marketing is referred to as online marketing or e-marketing. Internet marketing involvesselling and buying of products using the source of internet. The internet gains success inconnecting the global audience at once (Mathews et al. 2016). Companies now have their ownonline channels through which marketing of products and services take place. It involvesmarketing process done via e-mail and wireless media. Internet marketing refers to the dynamiconline business where marketing takes place in a fast-phase manner. There are severalcomponents of internet marketing as described below: Page 2 of 22
Internet marketingWebsite design:Every company needs to have its own website design, created and developed by aprofessional, that lets visitors to navigate easily (Mathur and Mathur, 2016). While designing awebsite it is important to focus on the home page or the page where every details of the companyare articulated. The online site needs to be optimized on all browsers, so that the site can beaccessed from all sorts of browsers and smart phones. There are a growing number of users whosurf through mobile web.Blogging:Blogging is a significant part in attracting visitors, as companies that blog attracts fifty fivepercent of more visitors in contrast to the companies that do not blog. Blogging helps the visitorsto subscribe, share and interact through social media. In addition, blogging enhances businesscredibility among their customers.Search engine optimization:The website, blogs and other linked pages of a company add search engines that help theunknown visitors to look after what the company is selling and also what the customers wants tobuy. It is Important to ensure that each page of the website of designated company has optimizedfor search engines. There are seven ways to optimize a web page for the search engines. Itincludes finding of keywords, adding the keywords in the page’s URL, adding the keyword orkeyword phrase in page’s title page, adding keywords in page’s meta tags, ensuring thatkeywords being placed in the heading tags, usage of the keywords in the page content finallyallowing the search engines to check how the page is being ranked with its intended keywords.Email-marketing:The company needs a quality design of email template that will help attracting the customers,completing an effective marketing strategy. Email needs to convey useful, essential and relevantinformation to the customers on a regular basis. Page 3 of 22
Internet marketingSocial media presence:Social Medias such as Twitter, Instagram, Facebook, Linkedin, Youtube and others help inpromoting the marketing of a business. The company can open pages in these social media thatwill help in creating a community of own, passing on valuable information to the customers. Thesocial media helps in connecting people across globe and this is done by posting information,current status, blogs and updates regularly. Furthermore, helps in the promotion of the companyand its expansion.Analytics:Analytics helps in recording the results and trends of the company’s website and ranking.Measuring of the results of the marketing process through social media plays a crucial role inonline marketing (Copulsky et al. 2016). The analytics include study of the website, blogs, pageranks, spam reports, social media shares, views and comments of visitors, followers,connections, growth and engagement etc.1.2 Evaluation of marketing mix of internetFor successful marketing success Smart Restorations limited, needs to study and implement themarketing mix of internet that includes 4P’s. The marketing mix includes product, price, placeand promotion (Liu et al. 2017). The 4Ps helps in the understanding of pitfalls and the ways thatleads to success.Product:Product is the most essential part of a business. It is the product that determines the fame andgrowth of a company. The design, packaging, features, quality needs to be considered of aproduct. The product is governed by the wants of the customers. Therefore, the product ismodified and advanced according to the needs of the customers.Place: Page 4 of 22
Internet marketingThe geographic location of a business is an important part of marketing strategy. The locationneeds to be suitable for both transportation and availability of markets. However, in the case ofonline marketing, place becomes secondary. Setting up of a company’s online store is differentfrom signing up for an existing online store. In order to set one’s online store, the company needsto be confident about its followers and customers and their perspectives. Setting up of individualonline stores provides more freedom to the company.Price:Price determines the amount that customer is willing to pay in order to use or avail the servicesor goods the designated company is providing. Discounts, coupons, credit collection, paymentmethods, price setting are the important elements affecting a product or service. If the companyis unsure about the pricing strategy, it can rely on a survey of market poll. Pricing should bedetermined and allotted in contrast to the similar online marketing groups. First SmartRestorations Limited needs to survey on the price list of the other online stores and accordinglyfix their own pricing of products. If the price of the company is way higher than othercompanies, it discourages customers to buy their products.Promotion:Promotion of products includes the delivery of the benefits and utilization of the products to thecustomers. Using sales promotion, advertising, direct marketing, social media marketing, andpersonal marketing are the ways through the company can promote its product publicity, publicrelations, healthy customer relations and advertising are vital factors that keeps a product aheadof any competition of other companies (Iredale and Heinze, 2016). Internet marketing is fruitful for a successive business. It helps in practicing effective marketingethics generating good behavior and effective promotion attracting millions of customers acrossglobe. Internet marketing enables dynamic form of productivity with perseverance, patience andknowledge. Page 5 of 22
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