1.Introduction Numbers of active Instagram users are increasing every year.Instagram is the social media platform which is considered as the fastest growing network site globally (Wagner, 2015). They contribute more than 100 million videos and photos every day ("Instagram by the Numbers (2020): Stats, Demographics & Fun Facts", 2020). They contribute more than 100 million videos and photos every day ("Instagram by the Numbers (2020): Stats, Demographics & Fun Facts", 2020).