Using Social Media for Advertising in the Textile and Clothing Industry

This report explores the benefits of using social media for advertising in the textile and clothing industry. Discover why social media marketing is a cost-effective and versatile method for reaching potential customers, enjoying brand recognition, and cutting costs. Learn how to connect with customers you didn't know existed and why social media is a dynamic concept that requires expert knowledge.

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Name
Course
Lecturer
Date

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Contents
Executive summary.....................................................................................................................................2
Introduction.................................................................................................................................................2
Problem statement.......................................................................................................................................3
Research and analysis..................................................................................................................................3
Recommendations on why to use social media for advertising................................................................3
Most of textile and clothes potential customers will be found on social media...................................3
Marketing through social media will be very cost effective.................................................................4
Social media marketing will help in connecting our textile product with customers we did not know
their existence......................................................................................................................................4
Enjoying brand recognition will be easily achieved if we use social media marketing........................5
Conclusion...................................................................................................................................................5
References...................................................................................................................................................6
Executive summary
Social media marketing has become one of the widely used forms of advertising. The
more the technology is advancing, the more social media keeps on evolving. This is giving many
businesses an opportunity to seek more and better markets despite the rising high levels of
competition being experienced in many industries and more so the fashion and textile industry.
Due to the fact that it’s an evolving concept, the tactics that we can employ today to market out
our products may not be productive, and this makes social media marketing a dynamic concept.
Introduction
To remain relevant in the textile and clothing industry, business needs to lias with expert
and professional in social media marketing and get to know what to expect. This will make them
enjoy the advantages of new opportunities as well as avoiding mistakes.
There are several social media platforms where someone can advertise their products.
Some of the commonly used and recommendable ones include the following;
 Pinterest advertising
 YouTube channel

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 LinkedIn Ads
 Facebook
 Whatsapp
 Twitter
 Instagram
Problem statement
Considering the case at hand, having run a clothing and apparel company, I opted to
conduct research on the use of social media to advertise my products. From the research, it was
evident from almost all sources that marketing through social media is one of the most versatile
and cost-effective methods and this could greatly help me reach my customers fast and in large
numbers. This report is a summary of the research findings alongside recommendations on what
most experts in the social media marketing argued about social media marketing.
Research and analysis
Recommendations on why to use social media for advertising
Most textile and clothes potential customers will be found on social media
From a survey and research finding, most of the experts recommended the use of social media
for marketing my clothes with the supportive arguments that most of my future and potential
customers spend time on social media channels. From statistics, about 70 percent of the world
populations have at least one social media platform profile. The number is expected to be raised
after the other. With the current high and expected number of social media use on a daily basis,
it’s a great opportunity for our company to post the images of our clothing, prices and other
information relating to our product for our online audience to view. (Smith, 2018)
According to these experts, the viewing is always the first event. If the clothing material attracts
the customer, they tend to react by seeking contact information and posting comments or their
views about that particular clothing. This moment will now open up an opportunity for
convincing the customer by giving more details and offers for the clothing. Moreover, nowadays,
not only customers are on social media, but there is a high probability that most of them are

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spending time looking for decent clothes and fashions worn by other people like celebrities every
day and therefore it’s recommendable that I used these pages to post for my clothing targeting
these groups of social media users. In addition to that, it has been evident from the research that
it will be easy to reach and connect with our target customers easily if only we maintain active
profiles and channels in social media platforms that these customers often use. From one of the
expert, he claimed that” don’t make your audience come to you for your clothes, go for them.
Missing in social media would be missing a chance to connect with potential customers seeking
clothing’s that our organization deal with. (Hughes & Reynolds, 2016)
Marketing through social media will be very cost effective
One of the major challenges I have been facing is planning an adhering to my marketing budget.
According to experts, marketing is a costly activity. To be successful in the clothing business,
you have to cut the cost associated with selling process of those clothes. Social media marketing
is one of the recommended methods of advertising goods such as clothing and textile products.
According to one of the experts I met across, one of the greatest benefits of social media
marketing is that it assists the seller in cutting all cost associated without marketing their
products without sacrificing the end results. The method is recommendable for such product like
ours since most of the expected results tend to come from time investment in creation of eye
please adverts on clothes, images pictures of models well dressed in those clothes to show a clear
images of the outfit and spending enough time to converse with interested fans who end up being
customers to those clothes. Social media marketing is recommendable for our textile good since
we have enough time to advertise and have interacted with interested fans. It’s more of time than
financial commitments.
Social media marketing will help in connecting our textile product with customers we did
not know their existence
In the course of the research on social media marketing through advertisement, it was clear that
many brands depend upon search engine optimization and traffic to engage new leads and
search. However, in respect to our product, different sources indicated that marketing our clothes
through social media platforms can act as a perfect outlet for sourcing out new customers we are
not aware of them. Recommendations and reviews to already loyal and satisfied customers will
always go miles away in helping us to connect with customers that we are not aware of. It’s

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recommendable to always give the best offer and quality of clothing to any customer we win.
(Dill, 2009)
Enjoying brand recognition will be easily achieved if we use social media marketing
Social media goes hand in hand with visibility. Experts advocate for this method since our
product is accessed with more of appearance than any other measures. Social media offer a
platform where textile commodities can be posted for all viewers to see them and in the many
viewers in different platforms; many experts believe you can never miss a good number of them
who are interested and ready to purchase those clothes.
Conclusion
Social media marketing is a fantastic way of reaching new users. Though it may be challenging
to come up with a successful social media campaign for some goods, in the case of textile and
clothe industry, it needs time commitments and persuading adverts placed on social media.
Therefore, as for proposed to my department supervisor that social media marketing is the most
effective method to advertise our clothing products and apparel. (Brianna, 2018)

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References
Brianna, J. (2018). Techniques You Need for a Successful Social Media Campaign. life marketing, 7-12.
Dill, K. E. (2009). Seeing Through Media Influence. In Dill, How Fantasy Becomes Reality (p. 6). Oxford
University Press.
Hughes, T., & Reynolds, M. (2016). Techniques to influence buyers and changemakers. social selling, 2-
23.
Smith, K. (2018). Reasons Why Marketing Through Social Media is a Must For Every Small Business. life
marketing , 9.