Positive and Negative Aspects of Social Media on Internet

This report explores the positive and negative aspects of social media on the internet, including its impact on various fields, challenges of security and privacy, and a comparison of Twitter and Instagram.

Social Media

Table of Content
INTRODUCTION...........................................................................................................................1
LITERATURE REVIEW................................................................................................................1
Positive and negative aspects of social media on internet...........................................................1
Challenges and measures of security and privacy.......................................................................2
Twitter and Instagram..................................................................................................................3
DISCUSSION..................................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Social media refers to websites and applications through internet that are designed to
allow people to share content and influential information quickly, efficiently and in real time.
This report explains contrast study of negative and positive aspects of social media on internet. It
also explains challenges and security measures that need to be taken on social media. This report
compare and contrast social media platforms such as Twitter and Instagram their features,
application and their suitability for business.
LITERATURE REVIEW
Positive and negative aspects of social media on internet
As per the views of Abbasi, (2019)there are various positive aspects of social media on
internet which is all generation acceptability on a global platform. The scope and impact of
social media on internet is very huge across the world which is due to the wide range impact on
several fields and sections. Social media has given internet a wide range acceptability for all
generation internet users by providing business knowledge to the world. Internet has given wide
range of arenas for youngsters and elders to enhance their passion, with social media usage
which has increased their productivity levels as well. Social media with the use of internet has
given large acceptability to the efficiency of electronic communication. One of the most crucial
positive aspect of social media on internet is the advancement in technology of internet services
with time which has created large acceptability among people. With the use of internet for
connecting among each other on social media platforms people are encouraging the use of
internet and the numerous benefits it has for establishing quick communication. Social media has
impacted the use of internet by encouraging marketing benefits among businessman for
promoting their services and products on a global platform. Internet through social media has
made world a global village and has impacted the use of internet positively by enabling people
globally to obtain information and network their ideas by globalization and the marketing of
ideas. Internet has brought world closer on a global platform, where people through social media
platforms are getting to know about various cultures in world and network their connectivity
efficiently.
As per the views of Ahmed,(2019)there are various negative aspects of social media on
internet which include loss of moral values, the misuse of social media on internet has resulted in
loss of moral values of humanity and people and has created a threat in culture adaptability. For
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which people are blaming internet for it, social media with the use of internet has given access to
large communities globally which has created stress in people by developing uncertainty. There
is privacy issue among people using social media platforms on internet with wide large number
acceptability and access,it has created privacy issues for people who don't like to publicize their
personal information openly. This has increasingly made internet vulnerable to attacks due to use
of social media, with the use of internet social media has increased the spread of mislead harmful
information on global platforms which has created unreliable content. Social media has negative
effect on internet as it has given rise to inferiority complex in generations. Most content shred on
social media with the help of internet are unreliable and portrayed beyond reality. Internet has
affected respect and value issues in people who can't afford internet services and be on social
media platforms. Social media has negative impact on internet as hacking of data and
information has given rise to unethical ways of working through internet. Hacking through the
use of internet, has become one of the most dangerous threat for people who wish to maintain
confidentiality in personal information and business related informations.
Challenges and measures of security and privacy
As per the views of Canady, (2019) there are several challenges of security people face
in using social media which are getting social profiles hacked which can be understood as
significant challenge of security while using social media platforms as Facebook, Twitter,
Instagram. Social profiles are facing personal security issues by their profiles being hacked and
stolen passwords becoming an important challenge of security for people. Business accounts
working on global platforms have to be more conscious of their social media security while
marketing their companies through internet. it can acknowledged brand impersonation and
stealing of identity is an important emerging challenge of security for people using social media
for networking their business models or promoting particular goods and services. Social media
has increased the challenge of security for people by threats of stealing individual identity. The
brand impersonation allows convincing individuals the misleading information about companies
who present their business ideas for promotion to people.
As noted by Dutton and Reisdorf, ( 2019 ) there are several challenges of privacy faced
by people in social-media which can be understood as Stalking of personal information and
harassment has become a significant challenge of privacy while using social media platforms.
With increased use of social media privacy of individuals are completely under threat of
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unwanted stalking, cyberbullying and incidents of harassment. One of the significant challenge
of privacy is the easy access to location based services, technological advancement in
smartphones has enabled people to access location of people. Personal privacy is facing
challenge as in many social media platforms locations are immediately shown to public. It is a
threat to personal data information and facilitate wrong usage of people location, hindering the
privacy of people on global platforms.
As illustrated by Fung, (2019) there are several measures of security while using social
media,people should avoid using social media services on public devices for keeping the security
standards in check. Strong passwords should also be used to prevent hacking as it is an important
measure for maintaining the security in social media while using internet. It is an important
security for keeping the social profile safe. Strong advanced technological security should be
used as it is an important tool of protecting security from brand impersonation or stealing of
identity which implies using advanced technology safety standards in computers. Companies by
installing strong advanced technological security standards can keep their data safe from theft
and enhance their productivity levels on social media.
As per the views of Habib, (2019) there are measures of privacy which can be used by
people using social media platforms which are people should avoid sharing large level of
personal information on social media profiles to keep the security of their content safe. There
should be use of public lock options which disable the theft of personal information from stalkers
and prevent privacy leakage. Disable access to geological data in smart phones is an important
privacy measure for privacy safety. It enables to stop people misusing the location based
services and keeping the personal content safe. By disabling the location tracking service in
smartphones people can keep their privacy in safe standards and stop the personal data from
getting misused.
Twitter and Instagram
Basis of comparison TWITTER INSTAGRAM
Features  Auto complete in Tweets
 Tweets threading
 Group Tweets
 Following desirable people
 Enables grouping of friends
 Location tagging
 Private messaging
 Filters in photographs
 Hashtags
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and followers
 Wide audience reach
 Pin a tweet permanently
 Archive posts
 Instagram's collections
saving of photos
 Selfie stickers
Application  The applicability of Twitter
is widespread and easily
promotes the research, by
providing link to new items
and blogs. People through
tweets and retweets in their
interested field follow their
interested people through
which they get inspired
(Hjorth and Hinton, 2019).
 It allows people to build
relationships with experts
and followers. For example
people with photography
passion can get in touch
with international
photographers community,
follow their tweet and
videos to build strong
advanced skills in
photography.
 Twitter applicability allows
people to keep up to date
with the latest news and
developments and share
The applicability of Instagram
can be understood as the most
applicable social media
platform to target and retarget
audience who look for
interesting content on other
feeds (Kutschera ,2019).
Instagram offers visual
content who look for
inspirational content online
and it enables people to engage
with their followers through
stories update and direct
messages features on global
platform.
For example- People
passionate for sketching and
painting can follow
international painter, build
communities and learn
advanced sills through
Instagram.
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content instantly.
Suitability for business  Twitter is one of the worlds
most popular social media
platform with over 335
million users. Many
businesses use twitter to
reach and connect with their
customers. Twitter gives
company brand and
personality which defines
the ethics and goals of
company. It gives business
an appealing approach
towards target audience
(Ma, 2019).
 Twitter is an effective
resource for gathering
feedback from customers
on global platform. It is a
cost effective approach to
spread the business and
gain advantage in
delivering customers. It
communicates the mission
and goals of company
effectively.
 Twitter is fast moving
platform where audience
from all over world have
 Instagram is one of the
most widespread
versatile social media
virtual platform used
by youngsters to start
their own business,
which offers fancy
attractive options to
enable large customer
crowd to connect on
multiple channels.
 Instagram is suitable
for business as it allows
an attractive engaged
young generation
which is a passionate
community.
 Instagram is ideal for
business as the photos
and content created on
Instagram builds trust
for customers who look
up for new products to
shop from on
Instagram.
 Pictures of past
customers and their
shopping experience
being shared on
Instagram page by
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the access to your business
products, blogs and videos.
Twitter allows people to
present their business
models in attractive format
with tweets, videos to
promote and advertise
about business
 Twitter drives traffic to
your web pages which is an
essential element of
spreading the business to
wide scale. It is an effective
tool to promote in highly
competitive business
environment as there are
large number of brands
emerging in market
(Mandhyan and Kumar, A.,
2020).
entrepreneurs enable
them to cater new
targeted customers. The
content companies
share about their
business models have
strong influence on
Instagram as the photos
have an authentic
influence on viewers.
 Instagram is an ideal
social media platform
for young
entrepreneurs who look
for opportunities in
starting business along
with their passion. It
offers ease in
conducting business
and enables potential
buyers to get direct
information regarding
products and services.
As per the view of Müller and Schwarz, (2019) social media is an effective
communication tool in today's world where virtual content is highly effective in establishing firm
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position among the mind of consumers. There is wide global reach through social media
platforms which facilitates the spread of interesting content to large number of viewers.
Marketing through social media sites helps to validate the brand image and communicates to
customers the mission and goals of company products and services. Marketing through social
media posses the power to increase customer loyalty as 80% of consumers online who receive a
quick response on social media would recommend the brand services to others.
DISCUSSION
As illustrated by Park, (2019)social media has become one of the most used service
online which implies positive and negative effects on internet usage. Social media has various
positive aspects on internet which are large number of global acceptability by people who look
for influential content on social media. Whereas social media has also made people who are
spending large time on internet depressed and lonely. There are various challenges concerning to
security and privacy for people who use social media related to data theft and as an hindrance in
their privacy standards. Measures of using strong advanced technology in smartphones while
working on social media helps to keep the data confidential and provides security to the privacy
of people. Private content in social media profiles shall be kept safe through keeping the public
option limited only to whoever people want the content to be seen. Social media platforms like
Twitter, Instagram are important communication tool as they have large number of attractive
features along with wide applicability for youngsters. They have an immense importance for
individuals and companies in constructing the structure of business models for promotion. Social
media platforms are suitable for conducting business practises as they reach wide range of
audience globally. In today's dynamic business world virtual content on social media platforms
plays an important role to promote the ideas of business, how the products enhance the lifestyle.
Social media has given platforms to people who want to pursue their passion as business and
target the potential customers by studying the statistics.
CONCLUSION
This report can be concluded as social media has various positive as well as negative
aspects on internet which has affected the spread of social media globally. It has enabled wide
range of internet acceptability and increased the use of internet services immensely. However,
the negative aspects of social media on internet are high level of dependability which has created
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depression among people due to excess use of social media (Turel and Vaghefi ,2019).This
report also evaluates the challenges of security and privacy while using social media which are
data theft and an increased indulgent in theft of privacy. This report concludes the safety
measures for keeping data and privacy standards in check. It also concludes how Twitter and
Instagram have emerged as effective communication tool in the changing scenario.
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REFERENCES
Books and Journals
Abbasi I. S., 2019. Social media addiction in romantic relationships: Does user's age influence
vulnerability to social media infidelity?. Personality and Individual Differences. 139.
pp.277-280.
Ahmed N., 2019. Mobile Media and Social Media Addiction: A Survey. Journal of Literature
and Art Studies. 9(9). pp.966-989.
Canady V. A., 2019. Study highlights social media behaviours that may link to MDD. Mental
Health Weekly. 29(3), pp.6-6.
Dutton W. H. and Reisdorf, B. C., 2019. Cultural divides and digital inequalities: attitudes
shaping Internet and social media divides. Information, Communication & Society.
22(1), pp.18-38.
Fung, S. F., 2019. Cross-cultural validation of the Social Media Disorder scale. Psychology
research and behavior management. 12, p.683.
Habib, M. A., 2019. Internet Addiction: The Emergence of a New Clinical Disorder. Anwer
Khan Modern Medical College Journal. 10(2). pp.103-104.
Hjorth, L. and Hinton, S., 2019. Understanding social media. SAGE Publications Limited.
Kutschera U., 2019. Social Media-Addiction: Personality traits and human biology in the
Facebook-age Ment Health. 4. pp.1-3.
Ma, A., 2019, April. The state regulation of the Internet and social media: a case study of China.
Mandhyan, P. and Kumar, A., 2020. Multi-Dimensional effect of Social Media (with Special
Reference to Health). Our Heritage. 68(1). pp.8580-8591.
Müller, K. and Schwarz, C., 2019. Fanning the flames of hate: Social media and hate crime.
Available at SSRN 3082972.
Park G.J., 2019. The Influence of Adolescents' Social Network (SNS) Addiction Tendency on
Personal Relations. Journal of Convergence for Information Technology. 9(8). pp.170-
179.
Turel O. and Vaghefi I., 2019. Social media detox: Relapse predictors. Psychiatry research,
p.112488.
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