Social Media Campaign for The Telegraph Hotel

This article discusses the importance of social media marketing for promoting business and mission of an organisation. It explains how The Telegraph Hotel can use social media marketing to promote their new services and attract customer retention to enhance sales and business growth within the hospitality industry. The article also highlights various marketing techniques such as paid promotions, email marketing, and collaborating with influencers to target customers and build a strong brand image.

MARKETING
FOR
BUSINESS

SOCIAL MEDIA CAMPAIGN

RATIONALE
Marketing is a set of activities which helps an organisation to create, communicate,
deliver and exchanging offering which are values for others. Marketing plays a crucial role in
promoting business and mission of an organisation. In context of The Telegraph Hotel, the hotel
will be promoting their new services in order to attract customer retention which will be helpful
in generating greater revenues and maximizing the business profitability. The hotel will be using
social media marketing to promote their products and services which will grasp customer
attention. By promoting the products and services through social media pages, The Telegraph
Hotel can target customers, generate leads and convert targeted customers to their loyal
customers which will be helpful in in enhancing sales, for enhancing business growth and for
business success within the hospitality industry (Amron, 2018).
By posting regularly on social media platforms, The Telegraph Hotel will promote the
services which are offered at their hotel. The hotel will use attractive content in social media
marketing strategies which will be helpful in grasping customer attention. For increasing the
insight by promoting the products and services offered by The Telegraph Hotel, the hotel will
share photos, videos and use content marketing to boost their brand and increase sales through
Instagram (Clayton, 2020). The hotel will also use hashtag to enhance their popularity so that
right people can discover their content. As majority of users on Instagram are below 45 years, the
hotel will share more intriguing photos which will attract customer interest. The Telegraph Hotel
will post photos and stories of their new health and yoga fitness amenities at their hotel where
they will offer quality services to ensure quality customer experience and to meet customer
satisfaction which will increase customer engagement and loyalty (Shamsudin, 2020). The
Telegraph Hotel will also promote their gym and yoga services by collaborating with influencers
who can be one of the strongest forces to manipulate user mindset, interest and decision through
Instagram. This will also help in targeting customers who are more likely to follow such bloggers
and influencers. The Telegraph Hotel will target customers through starting at larger persona,
gathering competitive insight, using existing demographic data, connecting with influencers,
making most of Instagram polls, through conducting social listening to understand relevant

conversations and by using location tracking which will be helpful in enhancing the ranking on
the social media page (Baxter, 2017).
The range of marketing techniques which will be followed by Telegraph Hotel will be
helpful in building a strong brand image by posting user generated content continuously, by
having visually consistent feed by using Instagram video and closed captions and through telling
stories (Tümer, 2019). These are some of the strategies to grasp customer attention by promoting
their health and wellness services through yoga and gym facilities. Some of the other marketing
techniques which will be followed by The Telegraph Hotel is through paid promotions and email
marketing is also another marketing tool which will be implemented by the hotel to target greater
number of customers (Hébert, and et. al. 2017).
CONCLUSION
From above discussion, it can be concluded that social media marketing is highly
effective to get better and effective promotion. This have the ability to attract large number of
customer base. This is highly effective because there are large number of population who are the
audience and able to get aware about the promotion. This can lead to create large number of
awareness within large population through the social media campaign. This is the most effective
marketing techniques that can impact the business through making strong brand image within
eyes of large population. Through social media marketing allow to get better and effective
promotion about the services on the social media which have large number of audience. Through
this, organization is able to promote their services to their target audience to enhance their
quality services and their brand image. This can help to get large number of customer base for
their services and can increase the profitability of the organizational business. This can be highly
effective for the hotel business to promote their services through the social media campaign. This
can be effective to attract large number of customer base to increase business and its
profitability.

REFERENCES
Books and Journals
Amron, 2018. The role of electronic word of mouth, conventional media, and subjective norms
on the intention to purchase Sharia insurance services. Journal of Financial Services
Marketing, 23(3), pp.218-225.
Baxter, 2017. Voters’ online information behaviour and response to campaign content during the
Scottish referendum on independence. International Journal of Information
Management, 37(6), pp.539-546.
Clayton, 2020. Real solutions for fake news? Measuring the effectiveness of general warnings
and fact-check tags in reducing belief in false stories on social media. Political
Behavior, 42(4), pp.1073-1095.
Hébert, and et. al. 2017. Exposure and engagement with tobacco-and e-cigarette–related social
media. Journal of Adolescent Health, 61(3), pp.371-377.
Shamsudin, 2020. Food quality and tourist satisfaction in tioman island. Journal of Critical
Reviews, 7(19), pp.693-699.
Tümer, 2019. The impact of traditional and social media marketing on customers’ brand trust
and purchase intentions in the Turkish airline market. Journal of Research in Emerging
Markets, 1(4), pp.55-68.