Social Media Content Strategy Assignment 2022

Running head: SOCIAL MEDIA CONTENT STRATEGY
Social Media Content Strategy
Name of the Student:
Name of the University:
Author Note:

1SOCIAL MEDIA CONTENT STRATEGY
Topic: Promote Canberra as a place to work or live by local Coffee shops Roasters.
Chosen social media channel(s)
The chosen media channels are primarily Instagram. Facebook will be used for posting
highlights at regular intervals.
Instagram is the most popular social media site for photos and video posting. People
all over the world as well as Instagram influencers post thousands of food photos and videos.
They use hashtags so that it may reach larger viewers (Zhou & Wang, 2014). In order to
promote Canberra as a place to live and work, the Instagram page needs to be used
effectively.
Content: In order to promote Canberra using the local coffee roasters, photos of then cafes
and restaurants serving coffee, different types of coffee that they serve and the visitors’
photos will be collected. People all over the place can be seen enjoying coffee in between
their work or at leisure. Different contents will be posted and the response of the viewers will
be analyzed to find out which contents are creating maximum effect.
Cross-promotion: Promoting the Instagram content on the Facebook will create maximum
effect. Cross promotion increases the reach of the posts.
Frequency: The idea is to post regularly and with higher frequency. Creating stories will also
increase popularity (Manovich, 2016).
Tagging: Tagging the local coffee roasting shops and places where people frequent for coffee
will garner more attention. Visitors of those places will post selfies of them that will promote
those places. Facebook tagging will help the content to reach millions of people. Instagram
tagging will also allow the other businesses to use that content and spread word.