Impact of Social Media Feeds on Emotional Status of People

Running Head: RESEARCH PROPOSAL 1
Research Proposal

Research Proposal
Letter of Transmittal
Date 3 May 2018
CEO,
XYZ Social media Corporation
Subject: Submission of Research Proposal on “Examination of impact of social media feeds on
Emotional status of People”
Respected Sir,
Hereby, we are submitting a proposal to examine the impact of social media feeds on the mood
and emotions of the users. The research proposal has been designed in accordance to the
knowledge gathered from the ethical guidelines and research methodology.
I have researched the past case of Facebook, which was severely criticized for breaching the
privacy of the users. The current proposal is made keeping in consideration all the requirements
of the users. The information obtained from the experiment can be used for future studies
regarding the impact of social media on the psychology of the people.
Thank you
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Research Proposal
Executive Summary
The present research proposal is proposing an ethical research design for XYZ, a social media
organization. It is proposed that XYZ company implements an algorithm to tamper the newsfeed
of about 1,00,000 people to analyze the impact of positive or negative post to influence the
emotional state of the users. The experiment will impact the result of newsfeed on comments. A
similar experiment was conducted by Facebook which was highly criticized because of its poor
research design. There were certain issues in the present research design. There are certain issues
in research involving the research participants such as informed consent, condition of voluntary
participation and withdrawal from the research and confidentiality of the research participants.
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Research Proposal
Table of Contents
Executive Summary.........................................................................................................................2
Introduction......................................................................................................................................4
Background of the Research............................................................................................................4
Literature Review............................................................................................................................5
Research Paradigm..........................................................................................................................6
Sampling, data gathering methods, data analysis............................................................................7
Research Ethics................................................................................................................................8
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