Impacts of Social Media on Organizations: A Case Study of Woolworths

Running head: BUSINESS COMMUNICATION
Business Communication
Name of the Student
Name of the University
Author Note

1BUSINESS COMMUNICATION
Executive Summary
The purpose of the following report is to highlight on the impacts of using the social media for
the improvement of the organizations. The organization chosen for this paper is Woolworths, the
retail giants in Australia. The use of the social media in their operations has become very integral
indeed. The target audience for the use of the social media has been confirmed and the proactive
performance by using the social media will increase the performance graph of the company as
well. The implementation of the social media marketing strategies has been discussed in this
paper.

2BUSINESS COMMUNICATION
Table of Contents
Introduction......................................................................................................................................3
Background of the issue...................................................................................................................3
Purpose of the report........................................................................................................................3
Topic of the report...........................................................................................................................4
Target audience................................................................................................................................4
Background of the organization.......................................................................................................5
Types of communication strategies to be implemented..................................................................5
Use of the social media at the workplace........................................................................................6
Conclusion.......................................................................................................................................7
References and Bibliography...........................................................................................................8