The Role of Social Media in Internal Communication: A Review of Academic Sources

18 November 2018

Introduction
The chief purpose of the paper is to search and locate ten academic sources that will
further aid in the proposal work, followed by the two assessments, i.e. the Assessment 2a and
2b. The work is based on the successful implementation of the digital communication
strategy within an entity. The communication strategy chosen for the evaluation is the “Using
Social Media in the workplace to communicate”

Source 1
Treem, J., & Leonardi, P. (2013). Social Media Use in Organizations: Exploring the
Affordances of Visibility, Editability, Persistence, and Association. Annals Of The
International Communication Association, 36(1), 143-189. doi:
10.1080/23808985.2013.11679130
The article states that the use of the social media technologies leads to the four
different and consistent affordances that are visibility, edit ability, persistence, and
association. The article makes use of the affordance approach to describe the utilities yielded
by the social media technologies in the organisations. The article accords that the visibility of
the knowledge has increased by the use of the social media, including the meta-knowledge
and the activity streams. The article further stresses on the three communication processes
development by the use of the social media that are the socialization, information sharing,
and power relations. The article makes use of the comprehensive study, but there is a lack of
diagrammatic representation and the numerical data. The study is mainly based on the
theoretical reviews. The purpose of the selection of the article for the review was the
description of the various aspects from the scratch and the detailed review.
Source 2
Baruach, T.D. (2012). Effectiveness of social media as a tool of communication and its
potential for technology enabled connections. International Journal of Scientific and
Research Publication. 2(5).
The paper accords that the use of the emails has altogether set a new benchmark on
the corporate communications. The work further makes an analysis using the qualitative and
the quantitative techniques, in addition to the survey method and the observation methods to
study the role of the social media in the communication within an enterprise. The detailed