Social Media Marketing: A Cost-Effective Way of Branding Products and Services

This article discusses the importance of social media marketing for businesses. It covers the benefits, strategies, and implementation of social media marketing to grow your business. The article emphasizes the cost-effectiveness of social media marketing and its ability to connect brands with their targeted audience.

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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................1
REFERENCE...................................................................................................................................2

INTRODUCTION
article writing is done so that views and opinions of the writer is communicated with the
audience. Usually some ideas are difficult to express that is why it is expressed in the form of
article writing. This article will discuss about the topic which is social media marketing.
MAIN BODY
Social media marketing is one of the most trending digital marketing tool. As the technology is
evolving so people have also started using internet very much and because of that users on social
media is increasing (Nyagadza, 2021). Nowadays almost every company regardless of their size
are present on social media platforms. Small or big every company have their account on various
social media platforms. There are many social media platforms which are Facebook, Instagram,
twitter etc where company can promote their goods and services. Nowadays using social media
sites for promoting the business is no longer trend but it has became necessity for the company
because customers are online every time so that is why they are able to see online advertising
more quick and easily. Social media connects brands with the targeted audience. If company will
use social media properly then it will help them to attain remarkable success and growth. It also
helps business in generating leads which company can convert into sales (Yadav and Rahman,
2018).
Social media marketing is the type of internet marketing of promoting company's products and
services. It is the simple and most cost effective way of branding the products and services.
Social media marketing involves various activities which are posting videos, images texts,
content etc. which is helpful in engaging engagement of the audience. Now social media also
comes with paid advertising. Example Facebook runs paid advertising which target only selected
audience. Although it charges money but it will help company to target their potential customers
easily. Company can also run campaigns on social media platforms which will help them in
attaining their objectives and goals. Company can also use social media platforms to increase
traffic on their own website. As they can provide company's link on their social media account
and that link will direct customers to the website of the company (Tuten, 2020). It further helps
company in increasing brand awareness. It helps in developing good relationships between
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customer and the brand. If company want to get success in social media marketing then it is
important to make social media content planning. As planning will be helpful to the company for
easy implementation. Company should have done research on keywords and brainstorm ideas
related to content which will be helpful in attracting more audience. Content plays vital role
when it comes to social media marketing because strong content only have the power to attract
more audience (Duffett, 2017).
It is important for the company to post on regular basis so that customer will never forget about
the company. Always keep eye on the competitors. If competitor is using some or the other
social media tools then company should have use the same so that they will also grow. Another
benefit of social media is that it helps in taking the marketplace insights. It will help company to
know that what their customers are actually thinking and also what they actually want. If
company will active on social media platforms then it will help them to know about the thinking
of their customers. Rate of conversion will become high because if business will more visible
then definitely its conversion rate will increase. Customer can give feedbacks to the company
easily with the help of social media platforms (Shareef and et.al., 2019). After getting
complaints if company will solve it on time then it will enhance customer satisfaction. It will
also enhance brand loyalty. Building better customer vase is the main and important goal for
every business. It can be said that loyal brand and customer satisfaction went hand in hand. So it
is important to engage customer on daily basis so that company can build good bond with their
customers. Social media platforms is not only about promoting products or services but it will
help company to communicate with their audience. Company can also do online research
through social media which will help them to collect important data about the customer
behaviour.
Conclusion
through this article it can be concluded that social media marketing is important for the business
to grow. There has been discussed various benefits of social media platforms which can be used
by company to attain success.
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REFERENCE
Books and Journals
Duffett, R.G., 2017. Influence of social media marketing communications on young consumers’
attitudes. Young Consumers.
Nyagadza, B., 2021. Search engine marketing and social media marketing predictive
trends. Journal of Digital Media & Policy.
Shareef, M.A. and et.al., 2019. Social media marketing: Comparative effect of advertisement
sources. Journal of Retailing and Consumer Services. 46. pp.58-69.
Tuten, T.L., 2020. Social media marketing. Sage.
Yadav, M. and Rahman, Z., 2018. The influence of social media marketing activities on
customer loyalty: A study of e-commerce industry. Benchmarking: An International
Journal.
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