Effectiveness of social media marketing

Running head: BUSINESS PROJECT PROPOSAL
Business project proposal
(Social media marketing)
Name of the student:
Name of the university:
Author Note

1BUSINESS PROJECT PROPOSAL
Table of Contents
1. Introduction:......................................................................................................................................2
1.1. Research questions:....................................................................................................................3
1.2. Research objectives:...................................................................................................................4
2. Literature Review:.............................................................................................................................4
3. Research methodology with sources of data:..................................................................................10
4. References:......................................................................................................................................17

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Title: “Effectiveness of social media marketing.”
Research question: “How effective is Social media marketing?”
1. Introduction:
The “Social Media Marketing” is an innovative method to achieve various traffics and
attentions through different social media sites. It is the term used for every site that radically
provides social activities. For instance, let the case of Twitter be taken. This is known to be a
popular social web-site intended to help numerous people in sharing different updates or “short
messages” with other people (Tuten and Solomon 2017). The following study interprets the impact
of social media marketing at the UK.
Snapchat, Vimeo, Instagram, Twitter, Facebook and much more are ever rising regarding
popularity. Now, they have turned out to be a natural forum for sharing ideas, information and
opinions proving the effectiveness of social media strategy. Social media channels have turned out to
be the initial place where people have been interacting with different brands. Moreover, they have
the efficiency to reach further to offline channels. Thus these platforms have turned out to be the best
choice for savvy marketers (Stelzner 2014). Therefore social media are the best tools for engaging
stakeholders, raise brand awareness, drive more traffic to websites and create buzzes across
businesses.
The social media marketing is active in various ways. First of all, it helps in increasing brand
recognition. It is a smart platform to engage and reach prospective or new customers. It is useful in
developing converting potential. The innovation creates a richer experience and a cost-effective
campaign solution. Further, customer insight gets improved by social media marketing and helps in
raising organic ranking on Google.

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1.1. Research questions:
The various research questions are identified below.
A. What kind of different roles does social media research perform?
a. What are the various benefits and drawback of this research on social media?
b. What data sources have been used typically for social media research at the UK?
c. How reliable are social media marketing outcomes at United Kingdoms?
d. How can social media marketing tasks be aggregated and tracked within a business? Who is liable
to handle every function?
e. What extra abilities, skills and knowledge are needed to be involved by researchers to develop
competency level with social media research?
B. What are ethical and legal issues?
a. In what manner various sources are cited in different research reports and over various research
Web portals? Further, are those citations different from sources like Blogger or Twitter forums?
b. What have been the legal and controversial challenges about people’s right whose data are used?
C. What are the issues about social media research providers and processes?
a. What are standard data and research outputs?
b. What are the methods to collect data?
c. What processes of quality data have been implemented at every stage of social media marketing?
d. Have the companies at UK been providing different sentiment scoring?

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e. As any sentiment scoring is supplied, what are different processes to validate results?
f. What is the process used to find out the location related to data?
1.2. Research objectives:
The different research objectives are analyzed below.
 Reaching insights into specific community of interest
 Creating brand visibility along with authority
 Influencing and then promotion of various products and services
 Creating link for traffic and SEO
 Driving different traffic for various ad revenue models
 Increase in brand awareness
 Helping in to drive traffic to different website
 Developing new leads
 Growth of revenue from rising signups or sales
 Boosting brand engagement
 Building a community around your business
 Effective social customer service
 Growing mentions in press
 Never missing any mention of social listening
2. Literature Review:
The word “social-media: has been a catchy-term referring to every site that provides radically
distinct activities at social sites. For example, the Facebook can be considered here. It is a full-blown
social networking web-site. It has been allowing sharing is joining events, different photos, updates

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and various kinds of other tasks. Social media at UK has often been feeding to the discovery of latest
content like news stories and finding search activities. It is also helpful to create different links that
have been turning support towards SEO efforts. Further, various people have also been performing
searches on social media sites to find media content. Different social connections have also been
affecting distinct relevancy of few searching results.
This instance can be either on a social media network or over a mainstream search engine.
Moreover, one of the primary components of today’s social media marketing has been “SMO” or
“Social Media Optimization”. Same as SEO or “Search Engine Optimization”, the SMO is also a
smart method in drawing unique and different new visitors to any website. It can be done in two
processes. The initial one is social media links to content.
For example, as analyzed by Ashley and Tuten (2015), RSS feeds and different sharing
buttons can be considered here. The second one is promoting activities by “social media” through
different updating statuses, along with tweets or various blog posts.
Again, “marketing of social media” has been further useful for various companies at UK to
extract direct feedback from the customer or rather potential customers. It has been making
organizations at UK seeming to be more and more personable than before. Different interactive parts
of current social media have been delivering customers with numerous opportunities in asking
queries or different voice complaints. This very aspect of SMM is known as the “social media
customer relationship management” or social CRM.
Further, it has turned out to be more familiar with the rise in popularity at UK. In response,
FTC or “Federal Trade Commission” upgraded its regulations for rules to involve SMM as shown by
Chaffey (2016). Different companies or their advertising agency has been delivering blogger or
another commenter various free products. It also included incentives for generating positive buzz.