Importance of Social Media Marketing for Cameron Coffee

This report discusses the significance of social media marketing for Cameron Coffee and recommends using Facebook and Twitter to increase ROI. Strategies for both platforms are discussed in detail.

Running head: SOCIAL MEDIA MARKETING
Social media marketing
Name of the student
Name of the university
Author note

1SOCIAL MEDIA MARKETING
Executive summary
The aim of this report is to discuss about the importance of social media marketing for Cameron
coffee. In addition, it is recommended that they should initiate social media marketing through
Facebook and Twitter only to have the higher return on investments. A few strategies are being
discussed in this report that will further help to have proper presence in these social media
platforms.

2SOCIAL MEDIA MARKETING
Table of Contents
Introduction......................................................................................................................................3
Social media and marketing.............................................................................................................3
Selection of social media platforms.................................................................................................3
Recommended strategies for Facebook...........................................................................................4
Recommended strategies for Twitter...............................................................................................5
Conclusion.......................................................................................................................................5
Reference.........................................................................................................................................6

3SOCIAL MEDIA MARKETING
Introduction
In the current business scenario, it is important for the small business organizations to
have the effective process of social media strategy. This is due to the reason that social media
marketing help Cameron Coffee in reaching out to more number of potential customers without
spending much amount as in the traditional mode of marketing. Thus, the probability of return on
investment will be more (Ashley & Tuten, 2015). In addition, social media strategy is also
important due to the reason that it will help Cameron coffee in determining the need and
feedback of the customers and offering the products accordingly. Thus, the probability of higher
level of customer satisfaction will get increased.
Social media and marketing
Social media is one of the major trends in the recent time with having billions of active
users across the world. This mainly defines to the virtual platforms provided to the users for
involving in communication process. Thus, social media is serving as a connecting tool for the
millions of users across the world to get to know each other (Dahnil et al., 2014). On the other
hand, social media marketing refers to the strategy of tapping the active users in the social media
by sharing the organizational contents and information. This helps the businesses to identify the
feedback of the potential customers against their contents.
Selection of social media platforms
It is recommended that Facebook and Twitter will be the two most effective and
beneficial social media platforms for the Cameron coffee. This is due to the reason that Facebook
is the largest social media platforms in the world in terms of active users and it is also having
highest penetration in the global market among all other social media platforms (Ramsaran-

4SOCIAL MEDIA MARKETING
Fowdar & Fowdar, 2013). Thus, it will help Cameron coffee to tap the larger customer segments
and probability of return on investments will be more for them. On the other hand, Twitter is
another popular social media platform in the world but it is different from Facebook in terms of
the utility. This is due to the reason that Twitter involves more personalized communication
channel over the extensive approach of Facebook. Hence, it will help Cameron coffee to convey
their contents in more personalized manner and can initiate two ways communication process
effectively (Nobre & Silva, 2014).
Recommended strategies for Facebook
 It is recommended that Cameron coffee should link their official website with that of
their Facebook page. This is due to the reason that linking the website will help Cameron
coffee to increase the traffic of their Facebook page and vice versa. Customers visiting
the website of Cameron coffee will be able to visit the Facebook page as well and will
stay connected for further information (Swani, Milne & Brown, 2013). On the other
hand, interested customers will able to visit the website for purchasing decisions after
getting impressed with the Facebook content. Thus, the challenge for attracting new
customers for the Facebook page will be resolved.
 Engagement with the probable customers and visitors is the key to success for the
Facebook. The more will be the level of engagement with the users in Facebook, the
more will be the potentiality of the increase in the popularity of the Facebook page. In
addition, this will also enhance the brand recall for Cameron coffee among the active
users.

5SOCIAL MEDIA MARKETING
Recommended strategies for Twitter
 It is recommended that content to be shared by Cameron coffee in Twitter should be of
shared value to the targeted segments as well. This is due to the fact that customers will
get interested with the content only when they will find relevancy in it. Thus, the content
should not be in random and only informative about the products, rather it should have
more societal approach and relate to the customers from different perspectives (Oztamur
& Karakadilar, 2014).
 It is also important to use multimedia contents to attract more traffic. Using of
multimedia contents will be more informative and attractive to the potential customers
and it will also provide them a more enhanced experienced. Thus, the probability of
suggestions and feedback from the customers will get increased. In addition, it should
also be noted that effectiveness of Twitter marketing will be depended on the number of
followers with the page. Followers will get increased only when interesting content will
be shared involving multimedia contents
Conclusion
Thus, it can be concluded that Facebook and Twitter both will be effective for Cameron
coffee in enhancing their social media presence and increasing the business revenue. In this
executive report, different strategies are being discussed which will further help them to have the
maximum outcome from their social media marketing.

6SOCIAL MEDIA MARKETING
Reference
Ashley, C., & Tuten, T. (2015). Creative strategies in social media marketing: An exploratory
study of branded social content and consumer engagement. Psychology & Marketing,
32(1), 15-27.
Dahnil, M. I., Marzuki, K. M., Langgat, J., & Fabeil, N. F. (2014). Factors influencing SMEs
adoption of social media marketing. Procedia-social and behavioral sciences, 148, 119-
126.
Nobre, H., & Silva, D. (2014). Social network marketing strategy and SME strategy benefits.
Journal of Transnational Management, 19(2), 138-151.
Öztamur, D., & Karakadılar, İ. S. (2014). Exploring the role of social media for SMEs: as a new
marketing strategy tool for the firm performance perspective. Procedia-Social and
behavioral sciences, 150, 511-520.
Ramsaran-Fowdar, R. R., & Fowdar, S. (2013). The implications of Facebook marketing for
organizations. Contemporary Management Research, 9(1).
Swani, K., Milne, G., & P. Brown, B. (2013). Spreading the word through likes on Facebook:
Evaluating the message strategy effectiveness of Fortune 500 companies. Journal of
Research in Interactive Marketing, 7(4), 269-294.