Social Media and Marketing for Nike Women Shoes

This article discusses the use of social media and marketing strategies to increase sales of Nike Women Shoes. It includes a competitive analysis, target audience, and brand plan. The article emphasizes the importance of adding new features to the product, offering discounts, and delivering on time to customers. The association with social media platforms helps in creating a brand image at the global level.

Social Media and Marketing

Contents
Business Overview................................................................................................................................2
Competitive Analysis............................................................................................................................2
Use of Social Media for Branding.........................................................................................................3
Brand and Market Plan..........................................................................................................................4
Reflection and Recommendation...........................................................................................................6
Conclusion.............................................................................................................................................6
References:............................................................................................................................................6

Business Overview
The strategic plan should be developed for increasing the awareness among customers about
the Nike Woman Shoes. The target audience for the proposed project are the women to
provide comfort in their daily routine. Increasing growth of the competitors has raises the
concerned of the organization to adopt new policies and procedures for branding and
promotion of Nike shoes for women. There are some pitfalls in the promotion policies
adopted by the organization. It is proposed that the company should make use of social media
platform for promotion and strategic plan.
The company analysis have encountered that the return on investment majorly comes from
the productive sale of men shoes therefore, the owner of the company have decided to
develop strategic plan for increasing the sale of women Nike showroom.
Competitive Analysis
The success of the proposed project can be achieved by adding some new features to the
product and promotional strategies more than their competitors. The major competitors of
Nike are Adidas, Reebok, and Woodland. The analysis and evaluation of the market
competitors in shown in the table below:
Analysis Adidas Woodland Reebok Area of concern
Strategic Plan of
the company
Facilitates the
customers with
the availability
of online
shopping
channel
New features to
be added in the
designing
process of the
shoes
Increased
investment on
providing good
raw material for
developing
quality product
To look on the
development of
online shopping
store and
provide the new
feature and
quality product
to the customers
Target Audience Men Men and women Men, Women,
and children
Women
Advertising and
promotional
strategies for
Using online
and offline
advertising
Offline medium Magazine, and
use of social
media for
The awareness
of the brand
among the target

recognition of
the brnd
advertising audience is the
area of concern.
The use of
offline and
online
advertising tools
should be used
such as social
media,
magazine, and
news letter
Design Does not focus
much on the
design
Focus on adding
new features in
the shoe design
Makes use of
good raw
material with
improved design
for providing
quality product
The addition of
new features in
the shoes design
make it different
from others and
helps in
attracting new
audience for sale
of the product
Use of Social Media for Branding
The advertising and promotional plan for the awareness of availability of the Nike shoes for
women can be done through the effective program of social media such as Instagram,
Facebook, and twitter. The reputation of the company can be built through the global
advertisement of the new showroom launched for the women (Efrimidi, 2015).
It is required for the company to develop an analysis of the target audience, selection of the
location and population area for promotion, distribution of product through online channels
for the global consumers, Monitoring of feedback posted by the customers, the negative
feedback opens door for improvement and positive feedback motivates to provide quality
product to their customers, and finally updating the strategic plan of promotion periodically
according to the changing demand of customers and analysis of the market (Prenaj, 2016).

Brand and Market Plan
The following table shows the market plan which is developed for promoting the sale of the
Nike shoes through the collaboration with social media platform.
Platform of social Media Marketing Plan Focus on Target audience
Instagram Post should emphasise on the
features of the women shoes
Campaign posts for
representing the brand
advertisement (Dehghani,
2011)
Images of Shoes designers
Videos of fashion shows
Photos of Nike
showroom for Women only
Use of new Style Icon for
post
Photo shoots with the brand
ambassador
New discount and other
marketing schemes
Women because they get
attracted with offers and
discounts
Facebook Use of Photos which
highlights new features of
shoes constructed for women
Women because they get
attracted with offers and
discounts (Zlatanova, 2012)

Videos of fashion show
Small advertisement
Discount schemes
Cover photo of the
magazines
Arranging paid campaigns
for advertisement of the
brand
International branding with
the use of advertisements
(Ahmed, Brohi, Bhutto, and
Abbas, 2016)
Linked In Deployment of business
news related to the fashion
show organized for womens
Asking for feedback
Media
Audience of Age 15 to 40
Twitter Posting new tweet regarding
the advertisement of the
organization
Twitter followers
Whats app Circulation of new images of
shoes
Friends and relatives
Practical consideration should be given on payment mode provided to the customers for
ordering products from the company. There are different modes such as payment through
debit card, credit card, or cash on delivery option (Nike News, 2015). The company should
focus on managing the supply and demand of women shoes at online and offline showroom
of the company to provide them without any delay. The satisfaction level of the customer gets
increased by getting the product on time with good quality as they have seen on

advertisement. It helps in increasing the return of investment of the company and raises the
profitability ratio of the enterprise (Sage, 2016).
Reflection and Recommendation
From the above study of NIKE women showroom, I have analysed that the company should
focused on the promotion strategy based on adding new features in the product, with
adequate discounts, and delivery on time to the customers. The association with social media
platform helps in creating brand image at the global level (Paquette, 2013). The awareness of
the brand helps in increasing the sale of the product. The feedback and review portal on the
social media platform helps in adding new customers towards the organization because the
customers usually prefer to buy the item which is highly rated by the user of that product.
Conclusion
The innovation of the social media advertising schemes helps in creating better brand image
among the customers. It is required for the company to develop an analysis of the target
audience because it point out the requirement of the women in the proposed product. The
awareness of the brand among the target audience is the area of concern. The use of offline
and online advertising tools should be used such as social media, magazine, and newsletter
for promoting the brand.
References:
Ahmed, R., Brohi, H., Bhutto, H., and Abbas, Z. (2016). Strategy marketing plan of NIKE.
Retrieved from
https://www.researchgate.net/publication/299889166_Strategic_Marketing_Plan_of_
Nike
Dehghani, M. (2011). The role of social media on Advertising. Retrieved from http://i-
rep.emu.edu.tr:8080/xmlui/bitstream/handle/11129/1583/Dehghani.pdf?
sequence=1
Efrimidi, K. (2015). Marketing plan for developing and promoting sport shoes online shop
life shoes. Retrieved from http://diposit.ub.edu/dspace/bitstream/2445/64464/1/TFG-
ADE-Efrimidi-Ksenia-febrer15.pdf

Nike News. (2015). Nike Inc. Introduces 2015 Global growth strategy. Retrieved from
https://news.nike.com/news/nike-inc-introduces-2015-global-growth-strategy
Paquette, H. (2013). Social Media as a marketing tool: A literature Review. Retrieved from
http://digitalcommons.uri.edu/cgi/viewcontent.cgi?
article=1001&context=tmd_major_papers
Prenaj, B. (2016). Social Media as Marketing tool for SME: Opportunities and challenges.
Retrieved from
https://www.researchgate.net/publication/310607745_Social_media_as_marketing_to
ol_for_SMEs_opportunities_and_challenges
Sage, S. (2016). Strategic Business planning tips from Nike. Retrieved from
https://onstrategyhq.com/resources/strategic-business-planning-tips-from-nike/
Zlatanova, R. (2012). Data management in the footwear industry. Retrieved from
https://www.cognizant.com/whitepapers/Data-Management-in-the-Footwear-
Industry-codex1569.pdf