Social Media Marketing Plan for Aston Chemicals

Social Media Marketing Plan
for Aston Chemicals

TABLE OF CONTENTS
INTRODUCTION............................................................................................................................3
Marketing audit (current marketing situation)............................................................................3
State objectives...........................................................................................................................4
Gather insight into target audience.............................................................................................4
Select social media zones and vehicles.......................................................................................5
Create an experience strategy using selected zones....................................................................5
Establish activation plan.............................................................................................................6
Manage and measure (budgets, controls)....................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Present report is based on Aston chemical that was established in 1990 and supplies raw material to
European personal Care industry headquarters in the UK that is a convenient link for airport and freight
routes (Aston and Little, 2018). There is different type of services provided by organisations that are
related to Innovation and technical expertise, exceptional Customer Service communication and
responsiveness, quality complaints and dress ability and cost-effective solution and total value. Present
studies based on social media marketing plan 4 month that will include marketing audit with the help of
SWOT analysis then state objectives and gather inside into target audience also relationship with social
media then managing and measuring budget and control.
Marketing audit (current marketing situation)
There was wide market area covered by company in order to understand the market situation in
better way, with the help of swot analysis company can analysed the internal and external factor
on the basis of SWOT analysis.
SWOT analysis
Strengths Weakness
 Company has strong global brand.
 That is related to world class care
services and engineering topped in
regards to stellar execution.
 It has innovation features regarding
technology
 Able to make strategic partnership with
similar company (Chowdhury, Albores
and Dey, 2019).
 Aston Ltd is depend on limited number
of suppliers in order to selling and
buying the products.
 Company is mores depend on sellers
and buyers for selling and promoting
goods and services.
 There were seen liquidity issue during
selling large variety of goods on credit.
 There was risk involved on the basis of
geographical growth strategy.
Opportunities Threats
 It has the opportunity of transition from
care product to make cosmetics in enter
into retail market.
 Also, have the opportunity of expand
the business.
 Company faced the issue regarding
high competition.
 Also, competitors can copy the ideas in
order to attract their dealer.
 It can be afraid of unpredictable