Social Media Marketing: Current Scenario, Problems, and Solutions

This report discusses the current scenario of social media marketing, the problems faced, and recommended solutions. It also highlights the importance of quality content and direct interaction with customers. The report suggests that marketers should communicate more with their consumers and focus on the content of the social media page instead of the quantity of the page. The proposal includes launching a mobile app for customer feedback and appointing a good web-content team for generating quality social media page contents.

Running head: SOCIAL MEDIA MARKETING
Social Media Marketing
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Author Note

1SOCIAL MEDIA MARKETING
The term social media marketing is one of the effective marketing strategy in recent
time and it is observed that, most of the companies in this world are using this social media
marketing technique as a part of their marketing strategy. The use of social media and
websites for endorsing the products of a particular company generally is referred to as social
media marketing. There are various social networking sites that are recently used as a
marketing tools in recent time (Tuten and Solomon 2017). In this report, the current scenario
of social media marketing, problem of this marketing process, recommended solutions and
various ways of achieving those solutions are described in a brief manner.
Present Situation of Social Media Marketing
In recent time, with the advancement of the technology, the use of the social media in
the marketing process has become very popular. However, it is very important to choose the
right social media platform for the marketing of the particular product. It is observed that, a
person almost spends two hours every day in the social media platform. Commonly, a few
social media platform such as Facebook, Twitter, Instagram, Whatsapp, YouTube are used as
social media marketing tools. The use of social media has greatly change the business of e-
commerce platforms. In recent times, the social media platforms are used as area of product
promotion. Those platforms are used to add values to the product and that can help in revenue
generation of the company. Marketers can provide advertisements after opening a page in the
Facebook. It is observed that, almost 1.47 billion people access Facebook every day (Lee,
Yen and Hsiao 2014). So it is evident that, for a marketer it is very easy to reach to its target
customers’ group through Facebook easily. In addition to this, due to its easiness, people of
different age group can use Facebook easily. Therefore it is reported that, almost 26% of
facebook users prefers to use facebook to search new products. In case of total buyers it is
observed that almost 75% of the customers use social media as a part of buying any product.
In a study it was reported that, almost 55% of customers make a purchase only after social

2SOCIAL MEDIA MARKETING
media discovery. Among them, 78% of customers are using Facebook, 59% of people are
using Instagram and Pinerest individually, 34% of consumers are using Twitter before buying
any products. Due to the use of social media as a part of the marketing, it is assumed that, the
e-commerce sales will increase 246.15% by the end of 2021 and the revenue will increase
from 1.3 trillion to 4.5 trillion at the end of 2021 (Wiltshire and Walker- Ford 2018). It is
assumed that, the use of social media is growing by every second and the social media
marketers can have huge opportunity from this social media as social media platforms are
accessible by almost every age group people. Therefore, it is reported that, the direct
interaction of customers with the marketers through the social media platform, can positively
promote the business of that particular company as well.
Problem of Social Media Marketing
Although the use of social media marketing has become very popular due its dynamic
nature, there are a few problems that are faced due to the social media marketing process.
One of the biggest problem of the social media marketing is lack of connections with the
consumers of that particular product. Due to lack of adequate interactions with the customers,
the business of that particular company can be hampered as they may face bad experiences.
In addition to this, the new generations of the consumers like good content in the social
media marketing page of a particular company. In recent times, it is observed that, the
consumers are preferring quality contents over the quality of the contents. It is observed that,
various companies are posting a huge amount of advertisements in the social media platforms
and they are not considering the quality of their web content. As a result the customers may
show a negative behaviour towards that particular product (Sajid 2016).

3SOCIAL MEDIA MARKETING
Possible Solutions
As a part of the solution, it can be said that the marketers should communicate more
with their consumers and that will positively impact the consumer behaviour towards that
product. In addition to this, the marketers should take care about the content of the social
media market so that more customers can be attracted by their social media page. As a part of
this, the social media marketers can focus more on the content of the social media page
instead of the quantity of the page (Peters 2019).
Proposal
In order to make more interaction with the customers regarding any products, the
company may launch mobile app in which all the customers can provide their feedback
regarding any product. In case of providing a good quality content, the company may
appoint a good web-content team as a part of their social media marketing and it help the
company to generate quality social media page contents and it will help to generate a good
reputation of that company (Peters 2019).

4SOCIAL MEDIA MARKETING
References
Lee, M.R., Yen, D.C. and Hsiao, C.Y., 2014. Understanding the perceived community value
of Facebook users. Computers in Human Behavior, 35, pp.350-358.
Peters, B., 2019. Solving the 10 Most Common Social Media Marketing Challenges.
Buffer.com. Retrieved from- https://buffer.com/resources/solving-the-10-most-common-
social-media-marketing-challenges
Sajid, S. I., 2016. Social media and its role in marketing. Retrieved from-
http://repository.embuni.ac.ke/handle/123456789/810
Tuten, T.L. and Solomon, M.R., 2017. Social media marketing. Sage.
Wiltshire, E and Walker- Ford, M., 2018. The Importance of Social Media in Ecommerce.
Social media Today. Retrieved from- https://www.socialmediatoday.com/news/the-
importance-of-social-media-in-ecommerce-infographic/539462/