Social Media Marketing - Triggers for Business Plan

Social Media Marketing

Contents
Trigger 1: Sustainable Packaging....................................................................................................3
Trigger 2: Natural Ingredients.........................................................................................................3
Trigger 3: Novelty............................................................................................................................4
Trigger 4: Sustainability( recycled product in coffee shop)............................................................5
Trigger 5: Customer retention..........................................................................................................6
Trigger 6: Corporate social responsibilities.....................................................................................7
Trigger 7: Customer engagement.....................................................................................................8
Trigger 8: Business ethics................................................................................................................9
Trigger 9: Innovation.......................................................................................................................9
Trigger 10: Tagline........................................................................................................................10

Trigger 1: Sustainable Packaging
Business plan
The business idea is to offer retail goods to customers made of sustainable materials and packed
with sustainable measures and packages. The company will offer range of consumable goods to
customers which are made in sustainable manner by using sustainable processes and
manufacturing techniques. Our packaging will be a great symbol of our business ethic as we will
using plants and sustainable materials to pack related goods as per the demand of customers.
Goals and objectives
 To introduce sustainable goods in the market.
 To increase awareness in the market for sustainable offerings.
 To reduce waste and induce more people in sustainable goods consumption
SWOT analysis
Strengths
 Offering environment friendly
products
 Bringing sustainability in the market.
Weaknesses
 Lack of business knowledge
 Lack of awareness in market
Opportunities
 Bringing innovation
 Developing Eco-friendly goods
Threats
 Increasing political restrictions
 Competitive market
Trigger 2: Natural Ingredients
Business plan
The primary and major purpose behind introduction of Fruit Juices into consumer market is to
promote nourishing and nutritive natural ingredients used in development and production of
specific product. For instance, input or raw materials taken into consideration does not include
any sort of harmful chemicals or additional preservatives.
Goals and objectives
 To attract customers for products offered into market with instance of natural ingredients

in producing the determined product.
 To carry out promotional activities for newly developed products in an efficient manner
with low cost.
 To promote the nutritive natural ingredients which contributes in various benefits to
customers in society.
SWOT analysis
Strengths
 Products with natural ingredients
which eliminates the use of harmful
chemicals and preservatives.
 Innovative and creative business
approach
Weaknesses
 Costly operations in development of
final product with use of natural
ingredients of high quality.
 Limited variety of products.
Opportunities
 Increasing awareness in society for
consumption of products and services
with natural ingredients.
 Increasing health-consciousness in
society.
Threats
 Increasing competition in market
engaged in serving juices and nutritive
beverages to customers.
 Threat of imitability with business
idea.
Trigger 3: Novelty
Business plan
Mobile car-wash services is determined innovative business idea which will be dealing with car-
wash and general repairing services to specific and determined location of people. For instance,
it facilitates in providing car wash services to customers at their desired location in order to save
their time and efforts.
Goals and objectives
 To provide comfortable services to customers with a unique approach and idea which
includes car-wash as well as general motor repairing.
 To provide assistance to customers stuck in their hectic schedule by providing them
support with motor repairing and car-wash.
 To promote efficiency and productivity in routine life of people by providing them with