Social Media Marketing - Triggers for Business Plan

This article discusses various business plans for triggers like sustainable packaging, natural ingredients, novelty, sustainability, customer retention, CSR, customer engagement, business ethics, innovation, and tagline. It includes goals, objectives, SWOT analysis, and opportunities and threats for each trigger.

Social Media Marketing

Contents
Trigger 1: Sustainable Packaging....................................................................................................3
Trigger 2: Natural Ingredients.........................................................................................................3
Trigger 3: Novelty............................................................................................................................4
Trigger 4: Sustainability( recycled product in coffee shop)............................................................5
Trigger 5: Customer retention..........................................................................................................6
Trigger 6: Corporate social responsibilities.....................................................................................7
Trigger 7: Customer engagement.....................................................................................................8
Trigger 8: Business ethics................................................................................................................9
Trigger 9: Innovation.......................................................................................................................9
Trigger 10: Tagline........................................................................................................................10

Trigger 1: Sustainable Packaging
Business plan
The business idea is to offer retail goods to customers made of sustainable materials and packed
with sustainable measures and packages. The company will offer range of consumable goods to
customers which are made in sustainable manner by using sustainable processes and
manufacturing techniques. Our packaging will be a great symbol of our business ethic as we will
using plants and sustainable materials to pack related goods as per the demand of customers.
Goals and objectives
 To introduce sustainable goods in the market.
 To increase awareness in the market for sustainable offerings.
 To reduce waste and induce more people in sustainable goods consumption
SWOT analysis
Strengths
 Offering environment friendly
products
 Bringing sustainability in the market.
Weaknesses
 Lack of business knowledge
 Lack of awareness in market
Opportunities
 Bringing innovation
 Developing Eco-friendly goods
Threats
 Increasing political restrictions
 Competitive market
Trigger 2: Natural Ingredients
Business plan
The primary and major purpose behind introduction of Fruit Juices into consumer market is to
promote nourishing and nutritive natural ingredients used in development and production of
specific product. For instance, input or raw materials taken into consideration does not include
any sort of harmful chemicals or additional preservatives.
Goals and objectives
 To attract customers for products offered into market with instance of natural ingredients

in producing the determined product.
 To carry out promotional activities for newly developed products in an efficient manner
with low cost.
 To promote the nutritive natural ingredients which contributes in various benefits to
customers in society.
SWOT analysis
Strengths
 Products with natural ingredients
which eliminates the use of harmful
chemicals and preservatives.
 Innovative and creative business
approach
Weaknesses
 Costly operations in development of
final product with use of natural
ingredients of high quality.
 Limited variety of products.
Opportunities
 Increasing awareness in society for
consumption of products and services
with natural ingredients.
 Increasing health-consciousness in
society.
Threats
 Increasing competition in market
engaged in serving juices and nutritive
beverages to customers.
 Threat of imitability with business
idea.
Trigger 3: Novelty
Business plan
Mobile car-wash services is determined innovative business idea which will be dealing with car-
wash and general repairing services to specific and determined location of people. For instance,
it facilitates in providing car wash services to customers at their desired location in order to save
their time and efforts.
Goals and objectives
 To provide comfortable services to customers with a unique approach and idea which
includes car-wash as well as general motor repairing.
 To provide assistance to customers stuck in their hectic schedule by providing them
support with motor repairing and car-wash.
 To promote efficiency and productivity in routine life of people by providing them with

additional time with mobile services.
SWOT analysis
Strengths
 Strengthened and creative business
idea in order to contribute values
towards saving time for customers.
 Strong and efficient marketing
practices over social-media platform
as well as search engine optimization.
Weaknesses
 Providing mobile services to
customers will be costly with
additional charges of fuel.
 It will incur huge time in travelling.
Opportunities
 Lack of time for people engaged in
hectic routine and schedule will be
attracted towards mobile services.
 Increasing use of vehicles in daily life
routine.
Threats
 Increasing competition in business
environment.
 Preference of customers in car-wash
services lies in workshops and repair
stores.
Trigger 4: Sustainability( recycled product in coffee shop)
Business plan
By the adoption of sustainability in the business operations company is aiming to attract the
environment enthusiast customers towards the business functions. The core plan is to highlights
the detailed sustainable activities which adopted by the company in their business functions.
Therefore, it assist in order to recognise the business operations in the operational market
through which large number of audience can be attracted towards the company's product.
Goals and objectives
 Bringing the new trend in the operational market.
 Develop the positive brand image in the potential market
 Enhance the revenue by enhancing the customer rush through mentioned campaigns.
SWOT analysis
Strength
 Demand for sustainable product-
Weakness
 The mentioned practice is costly which

Nowadays peoples are preferring to use
the companies product who uses the
sustainable approach in the business.
 Reusing the wastage in forming the
product which solving the issue of land
degradation
can impact the overall operational cost.
 Required the effective technology in
the business functions
Opportunity
 sustainable trend of using the recycle
product.
 Innovation and creativity
Threat
 high operational cost can impact the
customer retention
 highly competitive market as other
businesses also offering the services
with low prices.
Trigger 5: Customer retention
Business plan
This business plan leads the way by renewing the vision and strategies to provide the best
services to the customers in the market. The chosen trigger will be Customer retention as it is
one of the main factor that provides an ability to convert the customers into repeat buyers by
preventing them from switching to a competitor.
Goals and objectives
 Improve the sales by providing the best service tot he customers, support and training by
the end of the year.
 Increase the brand & awareness of the company and also to reduce the operational cost.
 Prioritize the request of the customers in all the business activities
SWOT analysis
Strengths
 Internal resources for example staff
and management
 Tangible assets for example capital
and property.
Weaknesses
 Resources are limited
 High start-up cost

Opportunities
 Less competition in the market
 It is unique business idea in the
market.
Threats
 Changing rules
 Negative media coverage
Trigger 6: Corporate social responsibilities
Business plan
This business plan leads the way by renewing the vision and strategies to target the customers in
the market. The chosen trigger will be CSR (Corporate social responsibility) and its main work
is to pay back to the society and community by bringing the positive changes in the society that
can be done by building a positive image of the business in the market. Examples of CSR are
virtual volunteering, reducing the carbon footprints, improving the labour policy, more charities,
Goals and objectives
 Improve the sales by providing the best service, support and training by the end of the
year.
 Improve the inventory turnover and response to energy issues.
 Using initiatives to launch programme in order to create awareness for increasing the use
of bio fuels in the plants.
 Bring the gross profit margin back to the above twenty percent and maintain that level. Implementation of CSR policy in projects and internal practises.
SWOT analysis
Strengths
 Location
 Excellent relationship with suppliers
Weaknesses
 High start-up cost
 Time consuming
Opportunities
 Facility of expansion
 Media coverage of the company
Threats
 Material scarcity
 Environmental protection standards
Trigger 7: Customer engagement
Business plan

The plan is to use extensive techniques of customer engagement with a motive to boost sales
activities of the business firm. Under the strategy building, a community over social media and
other digital platforms will be taken into consideration.
Goals/ objectives
 To establish trust and loyalty of customers for respective company’s brand.
 To enable the long-term existence of the brand.
 To boost the revenue of the brand in its respective operational markets.
SWOT analysis
Strengths
 Handle competition: Through opting
to this trigger competition can be
reduced in the marketplace.
 Surviving in the uncertain business
environment: This will help the brand
to survive in the respective business
market for the long term.
Weaknesses
 Expensive: Reacting to customer
demands might sometimes prove to be
expensive for the respective brand.
 Low-profit margins: Due to this given
brand might have to operate at low-
profit margins because of increased
operational costs.
Opportunities
 Long term existence: Through this
marketing trigger long-term existence
of the brand can be ensured through
being accountable to customers.
 Brand loyalty: This will ensure brand
loyalty over a long period of time for
the given brand.
Threats
 Growing demands: By this brand can
ensure growing demand in its
operational markets.
 High risks: There is a high risk
regarding constant changes of
consumer behaviours.
Trigger 8: Business ethics
Business plan
The motive of the stated social media campaign trigger i.e., Business ethics is to define a better
form of workforce activities taking into consideration social objectives while the attainment of
business goals and objectives. This will allow a decent reputation of the brand for a longer period

of time.
Goals and objectives
 To provide social benefit to the society being engaged in marketing activity of the brand.
 To sustain a decent brand image in the operational market of the business firm.
 To ensure a better trust of stakeholders while being engaged in marketing activities of the
business firm.
SWOT analysis
Strengths
 Trust of stakeholders: Through this
better trust of stakeholders of the
business firm can be ensured.
Weaknesses
 Costly: The provided technique can
prove to be costly for respective
trigger. As pertaining to social goals
might need additional investment of
resources.
Opportunities
 Innovation: The social media brand
can opt to effective innovation
strategies that will enable better brand
image of the firm.
Threats
 Market changes: Due to frequent
changes in market there is a higher
threat for the chosen brand.
Trigger 9: Innovation
Business plan
The business plan is to provide the 30 minutes delivery of ordered item to customer. The
respected business created the app in which customers can easily ordered their item by simply
adding the items in the cart. In regard to this the mentioned app will also provides the service of
pay later with zero interest.
Goals and objectives
 To attract the peoples who needs fast deliver of grocery items.
 Provides the mode of payment to the customer through which they can easily ordered
item.
SWOT analysis

Strength
 peoples are generally ordering the items
through online platform which shows
the vast customer base.
 The respected business is offering the
fast deliveries which other players are
lacking
Weaknesses
 Risk of failure is high
 the operational cost is high due to more
use of resources
Opportunity
 can attract the more customers who are
not using the online delivery due to
time consumption.
Threat
 increasing competition in the market
 Idea can be imitate by others
Trigger 10: Tagline
Business plan
Under this trigger, better efforts will be taken into consideration in delivering a qualitative
tagline for the brand. This will attract customers in the business market to take a try at given
brand and the quality of the brand will ensure repeated purchases from the customers.
Goals and objectives
 To seek the attention of individual consumers for making purchases of the provided
brand.
 To enable deriving clear vision towards business goals and integrating various activities
of the business firm.
 To convey social goals and objectives of the firm while delivering productive outcomes
within the society.
SWOT analysis
Strengths
 Boosting sales: Through this sales of
the brand can be boosted. For the
purpose being better terms can be
established for raising margins of the
Weaknesses
 Ineffective tagline: There is a
possibility that brand might deliver
ineffective tagline which might cause
reverse impact on brand image.

profit.
Opportunities
 Growth: The potential growth of the
brand can be ensured by deriving
effective tagline.
Threats
 Competition: There is a higher threat
of competition faced by the brand.