Social Media Networking: Advantages, Disadvantages, and Implementation Strategies

Social Media Networking.

Contents
1. Introduction.........................................................................................................................3
2. Project Objective.................................................................................................................3
3. Project Scope.......................................................................................................................3
4. Literature Review................................................................................................................4
The advantages of social media networking can be defined as internal activities and external
market positions:........................................................................................................................4
Internal benefits of social media networking:............................................................................4
External benefits of social media networking;...........................................................................6
Disadvantages of Social Media Networking in the Organization..............................................7
5. Conclusion...........................................................................................................................9
6. Reference List........................................................................................................................9
7. Appendix................................................................................................................................9
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1. Introduction
The social media marketing usage has increased in mainstream marketing as an essential and
effective tool for promoting the products and services of the organization. The usage of social
media marketing tool can be influential in improving the market presence and marketing
strategies of the organization for the products and services. In today’s competitive
environment there are many benefits and advantages of using the social networking as an
effective tool for promoting the business and associated products and services to the target
customers. There are various analytical tools utilized by organizations for performing various
analysis on the data collected from social media websites and applications. This report would
focus on understanding the implementation of the social media marketing in the organization.
There are various disadvantages associated with the usage of social networking impacting the
productivity and performance of the organization.
2. Project Objective
The objective of this report is to analyze the usage of social media networking in enhancing
the market presence of the products and services of the organization. It is very important for
organizations in this cut-throat competitive environment to create their online presence to
attract more and more customers with the help of different social media applications and
website promotions. The organizations need to retain their market position and improve their
market shares through penetration of new markets with the help of social media networking
websites and applications wherein the customers can access the product or service
information from any location without physically visiting the outlet. The organization would
encounter various disadvantages associated with the implementation of the social media
networking strategies internally and externally in the organization. (Lazer, 2014).
3. Project Scope
The project scope would define the range or coverage of the essential information required
for understanding the influence of the social media networking on improving the customer
base and inducing customers to make the purchase of the products or services with the help of
social networking. Today, social networking is a billion dollar industry which developed a
new set of marketing technique which is cost effective and can reach to the better customer
base in lesser time. The usage of social media networking is not limited to external benefits
but heavily utilized internally by the organizations in order to hire better suitable candidates
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