Social Media in Organization - Issues and Strategies: A Case Study of Myer

Running head: BUSINESS COMMUNICATION
Social Media in Organization
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2BUSINESS COMMUNICATION
Table of Contents
Introduction......................................................................................................................................3
Background of the company............................................................................................................3
Social media in organization...........................................................................................................4
Conclusion.......................................................................................................................................9
Reference.......................................................................................................................................10

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Introduction
Social media has great influence over how information is exchanged and obtained. It is
still regarded and conceived as fear in some organizations and poses a potential danger within
the purview of the organizational communication. The new developments in the media
technology have influenced both the behaviour of the media users and the traditional media
users. While, it is important to note that the new developments in the media did not replace the
traditional media, but it has enhanced the whole process. Just like the traditional media
technologies had their disadvantages, the newer media technologies also have their drawbacks
(Badea, 2014). This study is based on the social media issues in an organization like Myer and
the strategies to solve such issues.
Background of the company
Myer was founded by Sydney Myer after he came to Melbourne from Russia. Myer today
is the largest departmental store group in Australia and has been an icon for the fashion and style
for over 100 years. The company generates sold around 3.1 billion dollars in the financial year
2013 and the Myer has around 67 stores that are located all over Australia. The stores are also
supported by the mobile platforms, digital and the online platforms for the purpose of online
shopping. The combination of the offline stores and the online shopping websites has resulted
into an omnichannel experience for the wide range of the customers and also the attract the new
customers that would love to shop form Myer (Myer, 2018a).
The company focuses on inspiring the 1200 suppliers, 54,000 shareholders, 12,500 team
members globally along with the many communities that are willing to connect and engage with
the strong brand of Myer. The company also has a brand image of engaging the local community

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and also has a long history of philanthropy. The merchandise of Myer includes a whole range of
11 core products like the general merchandise, handbags and accessories, handbags, footwear,
toys, electrical goods, homewears, cosmetics and fragrances, beauty products, intimate apparel,
childrenswear, miss shop, menswear, womens wear (Myer, 2018b).
Social media in organization
With the advent of the social media and the associated technologies, a large number of
the organizations have started using the social media for the purpose of increasing its advantage
over the others. The linking is done in order to in order to connect with the customers and also
attract the future customers. Organizations now use the Twitter, Instagram, Facebook to actively
and efficiently promote their products so that the product reaches to the wider range of the
customers. The possibilities of the usage of social media for business promotion are endless and
it has resulted in the growth of the business of several organizations. Myer is one of the largest
departmental store groups in Australia and has been effectively using the LinkedIn, Instagram,
Facebook and Twitter. It is, however, important to note that the usage of the social media has
inherent legal risks which can affect Myer adversely.
The participation of Myers in the social media has led to certain risks externally and internally
from the employees and contractors. The various risks that are associated with the usage of the
social media are as follows:
 Defamation
 Copyright and privacy infringement
 Information leaked by the contractors and the employees
 Inappropriate usage of the social media by the employees.