This article discusses the importance of social media planning for Costum Shoes Business and provides an effective plan to use social media platforms in the organization level. It evaluates the plan, creates business pages and content, and provides references for further reading.
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Unit 3 Planning activity 4 1
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Contents Evaluate own plan..................................................................................................................3 Create business pages & content............................................................................................5 REFERENCES...........................................................................................................................7 2
Evaluate own plan In reference to the planning activity-1, it can be identified the significance of social media planning for “Costum Shoes” business. So, it will be focused on creating an efficient plan to use social media platforms in the organisation level. I have been followed the different stages which can be used in the effective planning of social media for shoes enterprise. . I will be focused on the Creating audience personas and targeting the audience such as athletics, business professionals and so on. Accordingly, it offer different kind of shoes like trainer, football boots. The business target is to launch different kind of shoes, which will be under the costum. At that time, it will use social media platforms that are providing the valuable information about the follower, where they live & interact with brand. It insight allows to define the strategy of enterprise and targeting the audience. Conducting a competitive analysis is related to the procedure, which allows the costum shoes brand to understand the competition level, identifying a good sense of what is expected, setup a target through social media (Macarthy,2021). In case of social media planning for Costum shoes business, I have tried to conduct a competitive analysis because it help for me to identify the requirements of customers. It has become obvious thing to change the preference, attitude, behaviour in terms of goods & services. It is always focused on implementing a new approach in the business. Plan TasksKey strengthArea of improvement Perform a social media auditThe key strength of this task is to understand the demand oftargetaudienceonthe basis of interests, behaviour patterns. The strength of social media auditistoidentifythe preferences,tasteand demandofthepotential consumers. It focused on the areas of improvementsuchas contenttypes,match-up postsinwebsitetraffic (VafokulovaandJuraev, 2022). These are considered the social media metrics that helpstofindtheaccurate content of shoes business on the social media platform. MeasurethelevelofThe key strength of this taskIt would require to focus on 3
competitionis identifying the invaluable resourcesandalso eliminating in the business plan. It helps to boost the effortsofsocialmedia, inspireanewmarketing content,ideaand assumptions. theareasofimprovement and try to improve the traffic level than shares, comments. It is important to improve the traffic signals so that it caneasilyupdateanew content on the social media. Onceithasbeen successfullycompleting competitiveanalysis process.ithasfoundthe right thing what makes their new content from others. Identifyandfocusonthe target audience Ifincase,ithasbeen alreadyidentifythe preferencesoftarget audiencesuchasathletes, businessprofessionals.It showsaskeystrengthto fulfil all essential demand of person(Njemanze,2021). Anotherkeystrengthis alignedwithtargetpeople and doing something change through effective planning. Theareasofimprovement requiresinthequalityof content.So,itcaneasily target the large audience and find what they are looking. This can be possible while conducting survey in order togatherrelevant information.Itensurethat techniqueormethods helpingtofindthebest results or outcomes. Setup SMART goals To use the Facebook andInstagram platforms for sharing detailedinformation ofcostumshoesin front of consumers. Toincreasethe Thekeystrengthofgoals arecollectingtherelevant informationsothatitcan easilydevelopasocial media plan (Vafokulovaand Juraev,2022). By considering the SMART goals, it can be measured the Areaofimprovement require in the content types becauseitshowsmultiple purposes,establishrations. Ifincase,itcanbe identifiedtheheavily content type. It is difficult to producethespecific 4
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instagram20-30 followers on regular basis. Toachievethe enterprisegoals through social media platformwithin1-2 months. successofenterpriseand findingthebestresultsor outcomes. On the other hand, the key strengthofsmartgoals which means that maintain a proper accuracy in content typesandrepresenting accurate results. outcomes(Vafokulovaand Juraev,2022).So,itwill requiretofocusonthe improvement areas. Table: 1 In above table, it has been evaluating the social media planning for Costum Shoes business. Mainly, it has been focused on the tasks or actions, key strength and areas of improvement. On the basis of three section, it has been successfully creating an effective plan in order to identify the best results or outcome. Whenever it will be establishing a new business so that it requires to find the best possible action (Vafokulovaand Juraev,2022). It provide brief idea about the demand of Costum Shoes Company in the competitive marketplace. In step by step, I will follow different steps in the effective plan and understand the actual demand of individual’s. Create business pages & content The Costum Shoes Company is providing different kind of shoes such as Football boots and trainer. This kind of product is related to the shoes items which should be considered the costum basis. The brand that have been selling the variety of shoes in UK marketplace. Based on the estimation, the total budget of company around euro 600 and consider as small scale firm. 5
Services- the Company has been implementing digital technology in their business such as social media platforms such as Instagram, Facebook. Throughout, it also sharing relevant information about the Costum shoes. In the context of advancement, the company has used the royal Mail in order to build a strong interaction, communication with potential clients. Strategies- the Costum Shoe has follow a proper strategy in order to create own and unique design chosen by the potential buyers. It is more expensive than other one. The Costum shoes brand have been utilised the artistic skills in the shoes design and attracts more consumers. Once, it produce the designer shoes and then uploading picture, range and quality on the Facebook, Instagram. 6
REFERENCES Book and Journals Macarthy, A., 2021.500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and Mor. Njemanze, J.U., 2021. International Social Media Campaign Focusing on Marketing of Sneakers. Vafokulova, M. and Juraev, U., 2022. Marketing strategy and failure of Forever 21.(What is the reason behind Forever 21’s failure?).Eurasian Research Bulletin.4. pp.67-75. 7