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Human Resource Management(HRM) Social Media Recruitment Assignment

   

Added on  2019-11-08

15 Pages3853 Words186 Views
Running head: SOCIAL MEDIA RECRUITMENT 0Introduction to HumanResource Management
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SOCIAL MEDIA RECRUITMENT1Table of ContentsIntroduction................................................................................................................................2Literature Review.......................................................................................................................3Advantages.............................................................................................................................3Disadvantages........................................................................................................................5Recommendations..................................................................................................................7Conclusion..................................................................................................................................9References................................................................................................................................10Appendix..................................................................................................................................13List of Figures Figure 1: Popular Sites for Online Recruitment.......................................................................13Figure 2: Quality Employee Selection Sources.......................................................................13Figure 3: Social Media Demographic......................................................................................14
Human Resource Management(HRM) Social Media Recruitment Assignment_2
SOCIAL MEDIA RECRUITMENT2Introduction The popularity of social media has grown significantly in past decade. People are using it for sharing their content, communication, shopping and perform banking services. Due to its large popularity, companies started using social media for various activities such as marketing, recruitment and data collection. Social media sites provide various benefits to businesses such as larger audience, less expensive, easy accessibility and worldwide reach. Use of internet has transformed the process of managers and human resource experts to recruit employees. The popularity of LinkedIn, Facebook and Twitter assists human resources experts to analyse the talent in the market and directly link with them. The online process is used by various human resources agencies but there are various drawbacks of using this policy as well. The risk of internet security and concern regarding thequality of data is a significant disadvantage of using social media for the recruitment process. Corporations are required to formulate proper strategies before implementing an online recruitment policy. The primary objective of this report is to analyse various benefits and drawbacks of using social media sites for corporation’s recruitment process. The secondary objective is to evaluate different expert’s opinions regarding the online recruitment process. The report will analyse this issue from the perspective of various corporations and discuss opinions of a market expert. The report will provide a suggestion for corporations to enhance the effectivity of their online recruitment process.
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SOCIAL MEDIA RECRUITMENT3Literature ReviewAdvantages and Disadvantages of Using Social Media for RecruitmentSocial media sites assist people and corporations to communicate through online platforms and perform various services which are based on the internet. For example, email or instant message service help people to connect and communicate, even when they are living in different countries. According to the research of Kroeze (2015), social media sites assist human resource managers to locate potential employees for the recruitment process. This process is relatively modern since most of the social sites used for recruitment are establishedafter 2003, such as LinkedIn, Twitter and Facebook (Figure 1). Social media sites have the ability to instantly connect to people even when they’re situated in different countries. This ability used my human resource manager to target potential talent for certain jobs. The use of social media sites for recruitment process has grown rapidly in past decade. AdvantagesAccording to Watson (2016), the primary advantage of using social media sites for employee’s recruitment is the broad reach provided by online sites to human resource managers. Most of the large corporations hire talent from various countries. Social media sites assist them to locate and employ talented employees worldwide. Organisations apply various strategies to attract and locate potential talent worldwide. For example, Google allows people to send their resume on their online platform, in the format of video, to employtalent from worldwide. Many organisations use Facebook and Twitter to advertise their job openings, so large number of people apply for the job. As per the research of Frandsen, Walters, and Ferguson (2013), offline sources do give companies opportunity to connect with candidates at a personal level, but they are limited to acertain city or country. Most people do not prefer or do not have resources to travel to anothercountry for an interview. Social media connect candidate and employer at one place without any travel expenses. This allows a large number of candidates to apply for a job which gives corporation more options to select the right candidate. Online platforms such as LinkedIn andindeed, are specifically designed to connect companies with potential talents. These websites allow people from all over the world to form a profile, which works as their resume, and corporations can connect with a particular employee with possessing contain knowledge or skill. This feature is significantly important while recruiting for engineers, programmers or
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