This article discusses the social media strategy of Nike, including SWOT analysis, target audience, media plan, and evaluation tools. Nike has established its social media presence on Facebook, YouTube, Instagram, and Twitter. The brand targets people from 20 to 40 age group and has established its social media craze in Australia, UK, and Asia. Nike aims to expand its business in the international market by gaining social media popularity and rendering product diversification and market penetration. The article also highlights the impact of social media on Nike's brand image and reputation.