Social Media Strategy for Nike

Running head: SOCIAL MEDIA
Social Media
Name of the Student
Name of the University
Author’s Note

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Table of Contents
1. Background of the clients:...........................................................................................................2
2. SWOT Analysis of current social media efforts of the client and media landscape...................2
3. Appropriate target audience and persona:...................................................................................3
4. Social media strategy objectives:................................................................................................4
5. Media Plan...................................................................................................................................4
6. Justification of the social media strategy:....................................................................................5
7. Intended evaluation & measuring tools and respective metrics:.................................................6
Conclusion:......................................................................................................................................8
Reference:........................................................................................................................................9

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1. Background of the clients:
Nike is primarily famous as one of the most recognizable American multinational
companies occupying immense recognition in manufacturing, designing and developing
footwear, apparel and other necessary accessories. With Worldwide social media presence, the
brand has already grabbed immense attention in the international market. Every retail store of
Nike is endowed with three primary counters where the clients can meet their individual
demands. Women, Men and kids are the three primary sections where customers can get their
preferable attire. In addition, ENPPI Club, Shanghai Greenland, Kitchee SC, Club Sportif
Sfaxien is the sponsors associated with Nike. It is however observed that the clients of Nike are
surrounded with international basis. As per market review data of 2016, Nike has posted 38
videos on the Facebook pages in quest of grabbing the attention of international customers
(Nike.com 2018). The organization has received 1800 102 6453 customer views through social
media platform which has enormously enhanced brand image and reputation.
2. SWOT Analysis of current social media efforts of the client and media landscape
At present business scenario, social media landscape implies on how new media is
classified into different platforms. From the perspective of social media presence, Nike is
available on Facebook, Youtubes, Instagrams, Twitter and so on in quest of placing their brand
awareness to the international customers. An effective SWOT analysis is conducted in this study
in order to evaluate social media efforts faced by Nike.
Strengths
 Immense brand popularity and attractive
Weaknesses
 Social media customers do not get effective

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social media presence
 Advanced technology is incorporated
within business operations to evaluate
social media customers’ reviews (Abed,
Dwivedi & Williams, 2015)
reply from the service providers of Nike.
The service providers do not maintain
coherence in collecting feedback from the
customers.
Opportunities
 Nike is going to introduce additional 12
online sites on new media in quest of
creating brand identity Worldwide
Threats
 Social media is receiving constant threats
from its major competitors among which
the name of Adidas is the most prominent.
Table 1: SWOT Analysis of current social media efforts
(Source: Ainin et al., 2015)
3. Appropriate target audience and persona:
Nike has established their target market segmentation based on geographic, demographic
and psychographic methods. Australia, UK and Asia are the three specific geographic zones
where Nike has established their extreme social media craze. As per demographic market,
segmentation people from 20 to 40 age group can get highest priority and response (Burns,
2016). Especially, people from sports industry get major response from Nike. On the other hand,
it has also been observed customers having average income status can easily afford products and
services from Nike. In addition, Nike aims to place their brand in the international sphere.
Therefore, the business experts have targeted the people from different cultures, beliefs and
values (Cao & Li, 2015). While positioning the brand, the business experts of Nike have chosen