Using Social Media to Reach Target Audience for Business Organizations

Running head: SOCIAL MEDIA
Social media
Name of the Student
Name of the University
Author note

1SOCIAL MEDIA
Answer 1
It can be said that the economic relevance and popularity of social media got
enhanced significantly over the past few years and thus enabling billions of users to share
data, information of products, products and is significantly influencing the managements of
the organisations who are building their businesses around that target audience. It is seen that
there are numerous of social networks that emphasize on creating social relations among the
people and that appeared in the preceding decade providing public new coordination and
communication tools, are based on the social characteristics of the use of Technology. It is
seen that nowadays users of social media are making new communication practices and are
contributing content to the new media aggregators like Amazon, Google, Flicker, Facebook,
eBay and many more. It is seen that in recent times, Twitter have more than 200 millions of
active users and Facebook have more than 1.1 million active users and not only that linked in
also have 225 millions of active users as online social communities are unprecedented ( Tuten
and Solomon 2017). This answer emphasizes on finding out how using social media the
management of the business organisations can reach the target audiences in order to increase
the profitability of their business. It is a matter of fact that the social media websites like
Twitter and Facebook provides a significant technological platform to the organisations to
establish and multiply the relationships among the business organisations and the consumers
which enables the consumers to become visible and to expose their social networks (Khatri et
al. 2015).
It is seen that nowadays social media websites offer huge potential for what can be
better explained as effective communication that indicates that the production of knowledge
which made use of the capabilities of huge number of consumers for forecast the challenges