The Role of Social Media in Reaching Target Audiences for Business

This essay discusses the increasing economic relevance and popularity of social media and its influence on business organizations. It highlights how platforms like Twitter and Facebook provide businesses with technological platforms to establish relationships with consumers. The essay emphasizes that businesses can monitor social networking sites to understand the latest trends, gain competitive advantages, and engage in conversations with stakeholders. Furthermore, social media enables businesses to become more socially engaged by exploiting new business model innovations, enhancing network effects, and harnessing collective intelligence. By using social media, businesses can gain insights into consumer demands, satisfy customer needs, and ultimately boost profitability and global recognition in a rapidly changing market.

Running head: SOCIAL MEDIA
Social media
Name of the Student
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Answer 1
It can be said that the economic relevance and popularity of social media got
enhanced significantly over the past few years and thus enabling billions of users to share
data, information of products, products and is significantly influencing the managements of
the organisations who are building their businesses around that target audience. It is seen that
there are numerous of social networks that emphasize on creating social relations among the
people and that appeared in the preceding decade providing public new coordination and
communication tools, are based on the social characteristics of the use of Technology. It is
seen that nowadays users of social media are making new communication practices and are
contributing content to the new media aggregators like Amazon, Google, Flicker, Facebook,
eBay and many more. It is seen that in recent times, Twitter have more than 200 millions of
active users and Facebook have more than 1.1 million active users and not only that linked in
also have 225 millions of active users as online social communities are unprecedented (Tuten
and Solomon 2017). This answer emphasizes on finding out how using social media the
management of the business organisations can reach the target audiences in order to increase
the profitability of their business. It is a matter of fact that the social media websites like
Twitter and Facebook provides a significant technological platform to the organisations to
establish and multiply the relationships among the business organisations and the consumers
which enables the consumers to become visible and to expose their social networks (Khatri et
al. 2015).
It is seen that nowadays social media websites offer huge potential for what can be
better explained as effective communication that indicates that the production of knowledge
which made use of the capabilities of huge number of consumers for forecast the challenges

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or issues (Hyder 2016). The social networking sites are monitored to get an idea of the latest
trends to gather information to get competitive advantage and get engaged in conversation
with all the stakeholders and consumers; this enables the business organisations to reshape
and engage in making strong relationships with the consumers and that immensely helps the
organisation to reach the target audience in a better and compact way. Nowadays the social
media websites are enabling business organisations to become socially more engaged by
exploiting various new business model innovation dependent on the organisations capability
to monetize and extract value from the crowd generated content and data (Cherubini and
Nielsen 2016). In this regard, it is worthwhile to mention that social media has enabled the
business organisations to set up stronger relation with the community of reference to make
the most of the network effect and hardness collective intelligence. It can be said that the
social media websites give business organisations an audience on whom they can trust and
rely on; and an audience who cares about the activities of the business organisations and their
products and the social media provides incentives for the consumers to update the status
profiles and to upload new content. For an example, it can be said that the Facebook profiles
offer a template for identity that each user of Facebook can fill in with personal information
regarding whom they know where they studied where they work and what are their activities
and interests are and not only that what their favourite products are in the market (Ashley and
Tuten 2015). This information allows the business organisations to get a compact idea of
what their target audiences demands or requirements are and accordingly the management of
the business organisations try to satisfy the needs of their customers in order to sustain the
growth and profitability of the business organisation.
Thus it can be said that in contemporary times, the business leaders are getting
inclined towards using social media as an effective tool to reach the target audience and to
understand their requirements in a compact and secure manner (Scott 2015). Using social

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media as a tool to get the necessary information of the consumers can effectively help the
business organization to gain a competitive advantage and a fair share of the market as
nowadays the demands of the market is rapidly changing and the competition in the market
has become fierce. Thus in precise, it can be said that in today’s market condition, the
effectiveness of social media to help business organizations to reach target audience in a
better and compact way is undeniable and it can surely be said that using social media as a
tool, the managements of business organizations can surely expect a boost in the profitability
and the global recognition of the company.

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References
Ashley, C. and Tuten, T., 2015. Creative strategies in social media marketing: An exploratory
study of branded social content and consumer engagement. Psychology & Marketing, 32(1),
pp.15-27.
Cherubini, F. and Nielsen, R.K., 2016. Editorial analytics: How news media are developing
and using audience data and metrics.
Hyder, S., 2016. The zen of social media marketing: An easier way to build credibility,
generate buzz, and increase revenue. BenBella Books, Inc..
Khatri, C., Chapman, S.J., Glasbey, J., Kelly, M., Nepogodiev, D., Bhangu, A., Fitzgerald,
J.E. and STARSurg Committee, 2015. Social media and internet driven study recruitment:
evaluating a new model for promoting collaborator engagement and participation. PloS
one, 10(3), p.e0118899.
Scott, D.M., 2015. The new rules of marketing and PR: How to use social media, online
video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly.
John Wiley & Sons.
Tuten, T.L. and Solomon, M.R., 2017. Social media marketing. Sage.