The research aims to explore the impact of social media on consumer buying behavior with the context of TESCO in UK. The report discusses the business strategic issues, literature review, proposed empirical investigation, research philosophy and approach, research strategy, research design, data collection method, sampling procedure, data analysis, plan and time table. The research would be conducted using interpretivism research philosophy and inductive research approach. Surveys conducted through questionnaire and literature review would be conducted by investigator in order to attain the aim and fulfill the objectives of this research. Probability sampling technique would be exercised in order to pool information without being partial. The researcher would be using statistical data in order to conduct research on this topic.