Comparative Psychology of Social Media and Traditional Media Marketing

Dissertation Proposal

Contents
Title: A comparative psychology between social media and traditional media marketing......................................3
Aims / objectives.......................................................................................................................................................3
Rationale...................................................................................................................................................................3
Possible research design and methods......................................................................................................................3
Feasibility..................................................................................................................................................................4
How this fits with existing academic work?.............................................................................................................4
Timescale..................................................................................................................................................................5
REFERENCES..........................................................................................................................................................7
Social Media vs. Traditional Media, 2022. [Online]. Available through: https://uhurunetwork.com/social-media-
vs-traditional-media/.................................................................................................................................................7

Title: A comparative psychology between social media and
traditional media marketing.
Aims / objectives
Research aim:
“To identify the comparison between social media and traditional media marketing”.
Research Objectives:
 To gain understanding about concept of social media and traditional media marketing.
 To analyse the difference between social media and traditional media marketing.
 To examine the social media tools and traditional media tools used by companies for
marketing the products and services.
Research Questions:
 What is the concept of social media and traditional media marketing?
 What is the difference between social media and traditional media marketing?
 What are the social media tools and traditional media tools used by companies for
marketing the products and services?
Rationale
The main reason to conduct the research is to gain detailed understanding about the social
media marketing and traditional media marketing. This research will also help in showing the
relationship between social media and traditional media marketing (Tagge, Lackland and
Ovbiagele, 2021). The existing investigation has also of great interest in me as it will help in
achieving dual perspective that are personal and professional. With respect to the personal it
will help in enhancing the knowledge about the topic as well as develop various skills in me.
On the other side, with respect to professional the current investigation would assist in
building sound professional career (Moran and Carroll, 2020).
Possible research design and methods
As per the current research the methodology which will be used for collecting and analysis
data is quantitative research method. This will help in gathering numerical information in the
form of numbers and values in less time and cost. To collect numerical method positivism
philosophy will be chosen and to test the theories deductive approach will be used (Eisend