Taringa: A Social Network for the Spanish Speaking Community

Running head: SOCIAL RESEARCH
Social Research
Name
Institutional Affiliation

SOCIAL RESEARCH 2
Introduction
Taringa is a social network that primarily targets the Spanish speaking community. It was
created by Fernando Sanza, a cipher and launched in Argentina in 2004 (Biba & Katayama,
2012). It is an open platform that has an audience of 27 million registered users who can submit
and share their general interest topics and learn new ideas, information and knowledge. The
platform is mainly used in every Hispanophone countries, for example, Spain, Colombia, Chile,
Peru, Argentina, and the US Spanish speaking community (Fabre & Grumbach, 2016).
According to ComScore Statistics, it is the 4th most popular Latin American social network and
the 2nd one after Facebook in Argentina. Being a foreign site, it is listed as one of the social
networks to outshine Facebook (Biba & Katayama, 2012).
Particular Features
The platform has been described to be a combination of both Reddit and Facebook in that it
builds around user-generated content that is divided into topics (Gainous, Wagner, & Gray,
2016). It has different features that make the website interesting to use such as:
Homepage
This is the main page of the website. In this page, the posts are arranged in chronological order
and also shows the best content submitted by the community. It is important to note that each
country has its personalized homepage display whereby, the highly rated local issues at the time
are shown due to the géo-tracking feature. The homepage displays the posts which are content
created by the users in the form of links, images, text, and videos (Popper, 2015). When the
posts are submitted, they are reviewed through commenting, earnings points and shared to