Importance of Cross Cultural Communication in Business

Running head: SOCIOLOGY
SOCIOLOGY
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SOCIOLOGY 1
Introduction
Cross cultural communication has become very important to the companies for the reason
of the growth within the global business, the internet and the technology. It is furthermore
termed as the intercultural communication (Arvizu & Saravia-Shore, 2017). The success of any
of the organization is dependable over the internal and the external rate of the communication.
The report highlights the importance of the cross cultural communication within the organization
by highlighting one of the relevant challenges of the poor cross cultural communication which is
the ethical dilemma which may arise within the process of the employment.
What is CCC
The cross cultural communication is the field of the study that involves how the people
from the involve in communication with the similar and the different ways among themselves
and how the endeavor towards the communication across the various of the cultures. According
to () the communication among the people belonging to different cultures s generally termed as
the cross cultural communication (Keith, 2019). Cross cultural communication has become very
important to the companies for the reason of the growth within the global business, the internet
and the technology. The understanding of the cross cultural communication has been essential
for the company that have some of the diverse range of the plans or the workforce regarding the
conduction of the global business It is furthermore termed as the intercultural communication. It
is to be understood that the communication is the lifeblood of any of the organization. The
success of any of the organization is dependable over the internal and the external rate of the
communication. Towards the effective understanding of the need of the global customers.

2SOCIOLOGY
Effective cross cultural communication is essential. This is because there lies several of the
cultural people and employees within the organization whose interaction and communication is
essential for the development of the organizational benefits.
What are the key elements of good CCC
Through out the world there lies different context of the cultures that bring some of the new and
the innovative challenges towards the workplace. With the advent of the modern technology and
the market, there has been an opening of the new market places that has promoted the business
towards a new geographic cultures and the locations. The context of the cross cultural
communication is the new norm that has been adopted by most of the business organization in
the current decade (Teunissen et al., 2017). There lies some of the major elements of cross
cultural communication that can impact over the effectiveness of the communication. Some of
the relevant elements of the cross cultural communication includes the facial expressions, eye
contact, use and the tone of the voice, personal space, body languages and gestures and
assumptions and stereotypes. According to Bird and Mendenhall (2016) without getting within
the cultures and the sub cultures, it is one of the most essential for the people for realizing the
fact that the basic understanding of the cultural diversity is the main key towards the effective
cross cultural communication. It has none of the secret regarding he fact that in the current days’
workplace, with the expansion of the business environment there includes various of the
geographical locations and the span of numerous of the cultures.