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Sony Ericsson - Business Strategy

   

Added on  2020-01-07

9 Pages2622 Words107 Views
Business Strategy
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INTRODUCTIONFor every organization, business strategy is very important because it helps to achievestrategic objectives and goals. It involves management related planning process that helps toimprove the performance of organization (Sadler, 2003). It is basically concerned with the issuesrelated to resources like product development, sales planning, business planning and raising fundetc. in this context, business strategy also helps to plan the strategies for product features andallocation of new business (Woodcock, Green and Starkey, 2011). To understand the concept ofbusiness strategy, Sony Ericsson is considered according to given case study. The present reportwill help to understand the options of strategic alternatives like growth and retrenchment etc.Further, it describes the planning and formulation process of strategy to analyze the need ofseveral resources. In this report, both selection and implementation of appropriate strategies arealso defined.TASK 1In ppt.TASK 2In ppt.TASK 33.1 Possible alternative strategies The strategic alternatives are such as market entry, substantive growth, limited growthand retrenchment. The Sony could adopt these above options to consider the future strategy.Market entryTo consider the company's future strategy, Sony could adopt this option. According tomarket entry option, firm could enter in new target market by offering the existing product's ofcompany. In this context, firm could use few methods in new foreign market such as franchising,joint venture and strategic alliance (Cadle, Paul and Yeates, 2010).Substantive growthWith the help of this strategic option, Sony could increase their sales and profits. Itprovides two options such as integration and diversification. Cited firm could also merge with1
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