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Business Strategy assignment : Sony

   

Added on  2019-12-28

8 Pages2735 Words224 Views
BUSINESS STRATEGY
Business Strategy assignment : Sony_1
Table of ContentsIntroduction..........................................................................................................................................3Task 1....................................................................................................................................................3Task 2....................................................................................................................................................33.1 Evaluating key options for consideration of future strategies...................................................33.2 Recommend the one strategy.....................................................................................................44.1 Assessing roles and responsibilities of Sony staff.....................................................................54.2 Estimating resource requirements to implement new strategy for Sony organisation...............64.3 Evaluating smart objectives which can help it Sony to achieve its overall strategic.................6execution.........................................................................................................................................6Conclusion............................................................................................................................................7References............................................................................................................................................8
Business Strategy assignment : Sony_2
INTRODUCTIONBusiness strategy is a long term action plan which is used to achieve goals and objectives ofthe organization. It is essential for the corporation to expand in the specific industry (Rothaermel,2015). Sony is an electronics organization which provides optimistic products and services toconsumers in the different countries. The present report describes alternative strategies forexpanding organization in various nations. Further, it defines suitable future strategies for the Sonyorganization. Further, it evaluate requirement of resources which is necessary for the firm to executenew strategy in the market. In addition to this, it also compares roles and responsibilities oforganizational employees for executing business planning. TASK 1Power point presentationTASK 23.1 Evaluating key options for consideration of future strategiesSony Corporation has adopted several future strategies like substantive growth,retrenchment, market entry as well as limited growth for further expansion.Substantive growth: Management of Sony can adopt this process for planning strategy. Substantivegrowth is categorised as vertical, horizontal, related and unrelated diversification strategies.According to Higgin Omer and Phillips (2015), the firm can use horizontal process for designingstrategic plans. Further, organisation can use merger process to expand its operations in othernations. In the merger process, two enterprises are merged together to increase its business activitiesin the global market (Higgin Omer and Phillips, 2015). As per Alstete and Beutell (2016), Sony andother organisation can make strategies to add effective values which can help in selling moreelectronics products in the global markets. Merger process can contribute effective role for the firmto increase its profit and revenues of its products by utilizing both organisational resources (Alsteteand Beutell, 2016). However, it creates delay to take any new product development decisionsbecause consent of directors of Sony and other organisation are necessary to initiate any type ofbusiness activities in the global market. Limited growth: There are many strategies which are used by Sony organisation. Firm can utilizelimited growth strategies by using market penetration and new product development strategies.According to Morris et.al. (2015), the firm can select new product development and marketpenetration strategies to increase its sales of the mobile phones and other products (Morris et.al.,2015), these methods can contribute effective role for Sony to increase its manufacturing capacityand market share in other nations. Henry (2012), Limited growth can provide better opportunities
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