Marketing Factors Affecting Sony's Performance: A Marketing Environmental Analysis

Clients and Market

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Overview................................................................................................................................1
Marketing Mix of Sony..........................................................................................................1
A Marketing Environmental Analysis....................................................................................2
Revised Market offering.........................................................................................................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Over the years, there are a number of marketing factors that are influencing companies
performance level in different ways. In present report, the organisation that has been taken into
consideration is Sony. Also, this report will be considering the information and relation with how
a number of marketing factors affecting Sony's performance level in different ways.
MAIN BODY
Overview
Sony is a multinational business enterprise known for its advance and high tech electronic
gadgets, devices and services. The respective business firm was incorporated in Tokyo, Japan by
the contributions of Kenichiro Yoshida in the year 1946. The company has been successful in
setting up a huge empire for itself in the field of electronics. Currently, Sony can be marked as
one of the most popular, renowned and celebrated business firms in the world.
Marketing Mix of Sony
 Product
Sony facilitates a variety of products and services to its customer set through a series well
defined and organised range. It provides video games, mobiles, play station, music players and
other related consumer electronic products. Along with this, Sony also facilitates electronic
services such as insurance, financial aid, banking services as well as advertising assistance.
According to Burak, P. (2021), Sony’s play station has emerged as a market leader within the
gaming industry all the across the globe.
 Price
Sony constitutes diversified price ranges for each of its products and services in the market
domain. The company has adopted a multi- level approach in order to cater each segment of
market ranking from high income groups to the low income groups. As per the viewpoints of
ŠEINAUSKIENƠ, B., & VIRVILAITƠ, R. (2020), the company excessively depends upon the
strategy of price skimming in order to acquire huge revenue margin in the market industry. For
instance, when a product or service is introduced in the market, the company charges a high price
and gradually skims or decrease the price in order to further elevate the sales and make it
affordable for other segments as well.
 Place
1