Strategies for Increasing Profit through Satisfaction and Cost Reduction

The provided content focuses on the importance of satisfaction and cost reduction in increasing profit for a business entity. The articles and books mentioned highlight the significance of strategic management, competitor analysis, and SWOT analysis in achieving business objectives. The works of various authors, such as Abraham, David, Eden, Greco, Helms, Hill, Lee, MA, Moon, Pokryshevskaya, Rothaermel, Treverton, Wheelen, Xu, Yoo, and online resources like Tutor2U and Impact BND, emphasize the need for effective strategy development to drive business success. In essence, the content underscores the critical role of satisfaction and cost reduction in boosting profitability.

Strategic Analysis

Table of Contents
INTRODUCTION...........................................................................................................................3
Business strategic management- .....................................................................................................4
Strategic management process- .......................................................................................................4
Strategy Formulation-.................................................................................................................7
Strategy Implementation- ...........................................................................................................8
Competitive Analysis- ................................................................................................................8
Corporate Governance- ..............................................................................................................9
Risk Analysis-.............................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Strategic analysis is a process to determine the research of environment of business that
can be evaluate the business strategy which can help to achieve effective goals and objective. In
the organization strategic analysis is a essential process to develop the plan ans implement
effective process to develop their business in appropriate manner. Strategic analysis include
some tools that can measure business process: PEST, SWOT analysis and Porter's five forces
model which can set the appropriate and best goals and target. In the PEST analysis that is stand
for Political, Economic, Social and Technological analysis that can be identify the micro
environment of the organization (5 Steps to Performing a Competitive Analysis). PEST analysis
support in the developing economy in better process. SWOT analysis is a effective strategic
planning in the business entity which is evaluate the mission and vision of the enterprise that can
show the Strength, Weakness, Opportunity and Threats. In another hand the porter's five force
model that can be define Supplier Power, Buyer Power, Competitive Rivalry, Threat of
Substitution and Threat of New Entity that can be define the competitive magnitude in business
entity. The present report is based on the Sony company which is introduce the electronic items
in the market. In the below mentioned report based on the risk management strategy and strategic
management that can evaluate the business ides to achieve effective goals and objectives in
appropriate manner.
Business strategic management-
It is a whole management of the business strategy which is used by the manager of the
organization to achieve effective goals and objectives. It can help to improve the performance as
well as profitability of the company. In the Sony company the strategic management is a
continuous process that can support to take effective and best decision regarding the process of
the industry as well as enterprise. Strategic management provide directions to the business that
can help to develop the effective objective and goals. In the organization the strategic
management assist appropriate plan to take best decision regarding the environments and
competitive dynamics. Business strategic management effective process to set the strategy in the
enterprise to established vision, mission and goals of the company. In another process it can be
increase the coordination of the whole activity and resources of the business (The role of
competitor analysis).

Strategic management process-
In the Sony company the strategic management process is a continues process to
determine the new and innovation way to evaluate the strategy which is implement in the
business to attain success in appropriate manner that can help to increase the company
performance. In the strategic management process there are some step that is involve to the Sony
company to improve their performance in the market that is setting the goals, analysis the
process, strategy formation, implementation and monitoring of the same that can help to attain
goals and objectives. It is a effective way to show that how to implement in the business
properly. Strategic management process in the Sony company they have to involve four steps to
evaluate the effective performance:
Environmental Scanning-
In the business entity the environmental scanning is a process to collecting, analysing and
providing effective information regarding the purpose of strategic in the organization that can
help to evaluate the internal and external factor of the business which can support in the
influencing the organization performance as well as productivity in better way. Sony company
have to include the environmental scanning in their process that can assist the systematic survey
of the data to evaluate and show opportunities and threats in business entity (Yoo and Lee,
2011). There are two type of environmental factors in the Sony company:
Internal factor- Basically in this element of the environmental scanning it may include inner
strength and weakness that affect to Sony company to meet appropriate objective that can define
the innovative process to achieve target in effective manner. SWOT analysis is a part of internal
factor that is a effective process to determine the position of Sony:
Strength- Sony corporation is a popular industry that can evaluate the business growth in
effective manner. The strength of Sony company is it is a strong brand in the market that can
help to attract the customers to use their service and products. Sony is a diversified business that
can be determine different product in different sector so that they can achieve effective target and
enhance the probability. Diversification is a effective process to aware customers in large
number to increase the brand image as well as sales of products. Sony company is a strongest
brand in the market to get success and attract more customers to buy their new products and
service. This company introduce popular and new product that can help to increase numbers of
service users as well as profitability in market place.

Weakness- this element define the weakness of Sony company because the cost of
promoting of the product is very high so that the sales will be decrease in the market. In this
company many products are law so the performance also law. Limitability of some product is
also weak point of the company because in the market other company introduce same product
and same features so that company have to faced many problem regarding sales in the
marketplace and it can also reduce profitability as well as productivity (Xu, Liu and Zhang,
2012).
Opportunities- in the Sony company has opportunity to grow business in effective
manner. Opportunities are part of the external strategic factors that can evaluate the profitability
in high level. Diversification of advance business can help to increase company performance as
well as production in market. Sony is a greatest industry so that they can develop new product in
business as well as enterprise which is increase the financial gain in company. Rapid innovation
can help to improve the competitive advantage so that they can achieve effective and appropriate
result to grow the business.
Threats- it can be dine the hurdle which is faced by the Sony company. Cyber attack is a
big problem to company that can reduce productivity in the business and also generate risk with
is difficult to the organization to improve their performance in the market. In another hand the
software privacy is big challenge for Sony to maintain the profitability. Simulated is also
problem for the company to increase the revenue but it can decrease it which is faced by the
Sony company.
External factor- This is one of the critical factors which having a large impact on the business
and its future performance. These factors can not be controllable for a firm but with an effective
analyses and evaluation so that they can overcome these factors in an effective manner (Wheelen
and Hunger, 2011).
Political:- It is an role and the regulation, which had forced from an stable government in
their business. An political factors of an Sony could be changed at any time and the Sony would
affect at any of the time when ever it is been changed. The instability of any of the country could
also can make effect on the political condition of the place. Some of the situation which would
come because of his competitors would also make effect on Sony. As Sony is an globalized
company so the changes in the international law that can be also effect them.
Economical factors:- The economy situation of the Sony was not going in an good

manner as that would make effect to the economic shrunk. As because of the economic shrunk
and the credit crunch it has also been affected to Sony as because it is an international business.
In an recent time the economic conditions of japan had been become an worst as because of the
earthquake problem.
Social factors:- Sony had been gained an proper reputation as they provides the best
products and the services to the people, but then also they need to have an proper awareness of
the customers demand, and many of the other things which are like the social lifestyle and the
conditions of the social. Social group had been established an well corporate.
Technological factors:- the technological factor is an essential factor for the Sony as they
are working in the technological sector (Treverton and Ghez, 2012). They are working in the day
to day sector of technology as they are dealing with the software so it is important for them to
have an proper knowledge of the new techniques as they have to make an relevant changes in
their products so that it could be attractive to customers. So that they have to make an proper
changes in their products according to the new technologies which will be helpful of the people
to operate of day to day and they would connect with the new technologies.
Environment factor:- the environment factor had been also became an very essential
factor as because of the scarcity of the raw materials which they provides and the increasing of
an environment pollution and many more (Rothaermel, 2015). And it has to done carefully as
they would can make affects from that also.
Legal factors: It is necessary for Sony corporation to fulfil the legal environment. There
are some external factors that must be consider by Sony:
They need to improve their patent protection.
They have to increase their e – waste regulations.
They can also enhance their product regulations.
External factors helps to give opportunities to the company so that they can develop. If Sony also
enhance their product quality then also they can provide proper satisfaction to their customers.
They also need to know about the rights of the customers so that they do not harm them. If they
fulfil all the legal factors then they can also take advantages from their customers
(Pokryshevskaya and Antipov, 2012).

Strategy Formulation-
It is a essential part of the business to decide best process to established goals and
objectives in the Sony. In Sony company the strategic plan is effective process which is decided
by the managers with the help of communicating all employees of business. Strategy formulation
basically relate to awareness of customers about the company as well as organization. In Sony
company the strategy formulation include some step to define effectiveness in the business that
are: establishing organizations objectives, measuring environment, define target, analysis of the
business performance and last step is choice of strategy that can help to achieve appropriate
target (Moon, Yao and Friesz, 2010). It can be involve Ansoff matrix to evaluate and expand the
growth of the Sony company that are:
Market Penetration- it can be include effective process to increase market share of the Sony
company so that they can achieve the effective goals of the organization as well as business
entity. This strategy have to focus on the selling process of the product and service that can help
to increase the market share and performance of the business in appropriate manner.
Product Development- Sony company can be involve the production production that can be
evaluate the new product in market. This strategy based on development of the new product and
new market which can meet to customers needs and wants and also satisfy demand of the service
users. Product development strategy can help to achieving their objective and goals of Sony
company.
Market Development- it is effective process as well as strategy to determine the new market of
present and current product which can help to increase the purchasing power of the non buying
customers. Market development strategy have to focus on selling process of product in new
market place that can help to increase profitability as well as performance of the Sony company.
It can help to develop the new market and also target to non buying customers (MA, ZHANG
and YUAN, 2010).
Diversification- Sony company have diversify their products in market to achieve effective
target that can increase the productivity as well as performance. Basically it is a process to
identify new product and new market in organization and it can reduce the risk to improve
productivity of Sony company. Diversification is more effective process to evaluate the
effectiveness to develop new product in new market to achieve more profit in effective manner.

Strategy Implementation-
Sony company can choose the market development strategy to develop their product in
the new market to get effective result and also improve their image as well as improve product
quality in market to attract more customers and also reduce uncertainty. Market development
strategy have to determine the effective goals and objective if business to grow market share.
Basically Sony corporation is a popular industry in market which is evaluate effectiveness and
flexibility to improve the productivity and also enhance the quality of the production. It can be
established target of the business and also evaluate the effective process which can help to
achieve success (Lee, Ahn and Bang, 2011).
Strategy Evaluation-
this is a effective assignment that can be provide appropriate information and
performance regarding the Sony corporation which can define the objectives to promote their
product and service in the market. In the above mentioned report the company choose the market
development strategy to develop selling process in effective manner that can help to get effective
target and results to improve quality of the product in new market. It can help to reducing the
risk as well as uncertainty ans also less the competitors of same product in market. In this
strategy which have to increase market share (Hill, Jones and Schilling, 2014).
Competitive Analysis-
It is a process to evaluate the competitors and strategy which can determine the strength
and weakness of the business regarding the product and service. Sony corporation have to
determine the advantage of their product which is different and cost to other product and service
so it is a bast way to promote their item in market. Competitive analysis is a effective process to
develop their product in market and get appropriate profitability. Most of country the Sony is
greatest industry to develop their process according to another company to get advantage to grow
their business in effective way (Helms and Nixon, 2010).
Corporate Governance-
it is a systematic process to define effective performance of the company as well as
employees. Sony corporation can involve corporate governance that can evaluate and manage
companies techniques which is introduce by the top management and director of the company. It
is a effective process to determine the social as well as economic goals and ensure to physical
phenomenon which can help to develop the economic growth. It is a law full system in Sony

corporation to maintain company performance in effective manner so that they can achieve goals
and objectives in appropriate manner. Better corporate governance in the company to reduce
wastage, uncertainty and mismanagement in the business that can help to develop the brand
image in the marketplace (Greco, Cricelli and Grimaldi, 2013).
Risk Analysis-
According to this recent measurements as per the assessments made regarding the
attractiveness of the products manufactured by Sony Corporation in the United Kingdom region,
they are seem to be shown at a risk score of 9.00. it also portrays that the company is at a zero
level of corresponds to a very high level of risks and also 10 corresponds near to a very low risk.
The score of risks given to the Sony Corporation is high than the groups that are peering with
them and shows the certain importance. The past sales chart and the expected rates of sales of
Sony Corporation is definitely making it visible how they have improved the sales and its flows,
the sales rate have being variable since the year of 2010 and it seem to go low by a significant
amount in 2011 and 2012. But it is also visible that they came over their risks they faced and
they got the heights of sales in 2013 to 2015. Sony Corporation recent research and scope of
future sales are expecting to go high by 0.2 to 0.3 million GBP (Great British Pounds). As the
analysis of risks faced by Sony Corporation came to a conclusion that they have been successful
in coming over the risks they faced economically and technologically to capture more of the
market at a rate of 35797 million GBP to leave behind competitors like Sharp, LG, Panasonic
and Samsung Corporation (Eden and Ackermann, 2013).
RECOMANDATION
Every company want growth in their business which can be achieve by following below
mentioned recommendations:
Innovation- Sony corporation have to define the innovative ideas that can help to improve
quality of the product and service which is evaluate the performance as well as productivity.
Innovation is more effective process to develop their business in effective manner and achieve
appropriate result that can evaluate the market share and also define the efficiency in company.
Product diversification- it is a effective n more important to all company but Sony corporation
can define the different product and service which can afforded by the lay men and premium
men. It is more important and effective process to increase the profit as well as productivity in
the business process (David, 2011).

Increase sale- Sony corporation involve some effective factor to increase sale in the market with
the help of internet like online via web site and different app so that the customers can buy
product easily and increase sale process in market that can help to increase profitability and
market share.
Customers satisfaction- it is most effective and important to every business so that they can
enhance company performance as well as productivity. Sony corporation have to evaluate
customers needs and wants according to their demand they can fulfil their wants in effective
manner so that service users can effectively user company service (Abraham, 2013).
Cost reduction- Sony corporation can develop their plant in Asian country like India and China,
in their country the lobar cost is very law so the product have to manufactured in effective price.
Government policy of the Asian country is very effective so the company can evaluate this
policy in our company to get more and effective result to improve their business.
CONCLUSION
In the above mentioned report has been conclude that the strategic management is more
effective to develop Sony corporation in effective manner. It can be define the risk analysis,
corporate governance, competitive analysis and strategic management process to define the
effective performance as well as profitability in the business. Sony corporation define the
effective process to develop as well as increase market share that can help to achieve target and
objectives in appropriate manner. In the present report involve some recommendation to get
higher profitability with the help of innovation, increase sales, customers satisfaction and cost
reduction that can help to increase profit in the business entity.

REFERENCES
Books and Journal
Abraham, S., 2013. Will business model innovation replace strategic analysis?. Strategy &
Leadership. 41(2). pp.31-38.
David, F.R., 2011. Strategic management: Concepts and cases. Peaeson/Prentice Hall.
Eden, C. and Ackermann, F., 2013. Making strategy: The journey of strategic management.
Sage.
Greco, M., Cricelli, L. and Grimaldi, M., 2013. A strategic management framework of tangible
and intangible assets. European Management Journal. 31(1). pp.55-66.
Helms, M.M. and Nixon, J., 2010. Exploring SWOT analysis–where are we now? A review of
academic research from the last decade. Journal of strategy and management. 3(3).
pp.215-251.
Hill, C.W., Jones, G.R. and Schilling, M.A., 2014. Strategic management: theory: an integrated
approach. Cengage Learning.
Lee, D.J., Ahn, J.H. and Bang, Y., 2011. Managing consumer privacy concerns in
personalization: a strategic analysis of privacy protection. Mis Quarterly. pp.423-444.
MA, J.H., ZHANG, Q. and YUAN, J., 2010. The Strategic Analysis of the Development of the
Logistics Industry in Shandong Province Based on the SWOT-PEST Matrix [J].
Technology and Innovation Management. 3. p.022.
Moon, Y., Yao, T. and Friesz, T.L., 2010. Dynamic pricing and inventory policies: A strategic
analysis of dual channel supply chain design. Service Science. 2(3). pp.196-215.
Pokryshevskaya, E.B. and Antipov, E.A., 2012. The strategic analysis of online customers’
repeat purchase intentions. Journal of Targeting, Measurement and Analysis for
Marketing. 20(3-4). pp.203-211.
Rothaermel, F.T., 2015. Strategic management. New York, NY: McGraw-Hill.
Treverton, G.F. and Ghez, J.J., 2012. Making Strategic Analysis Matter. RAND CORP
ARLINGTON VA NATIONAL SECURITY RESEARCH DIV.
Wheelen, T.L. and Hunger, J.D., 2011. Concepts in strategic management and business policy.
Pearson Education India.
Xu, H., Liu, Z.Z. and Zhang, S.H., 2012. A strategic analysis of dual-channel supply chain
design with price and delivery lead time considerations. International Journal of
Production Economics. 139(2). pp.654-663.
Yoo, W.S. and Lee, E., 2011. Internet channel entry: A strategic analysis of mixed channel
structures. Marketing Science. 30(1). pp.29-41.
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