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Sony SWOT and PESTLE Analysis Assignment

   

Added on  2019-12-28

12 Pages3936 Words576 ViewsType: 576
Business DevelopmentLeadership ManagementPolitical Science
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Strategic Analysis
Sony SWOT and PESTLE Analysis Assignment_1

Table of ContentsINTRODUCTION...........................................................................................................................3Business strategic management- .....................................................................................................4Strategic management process- .......................................................................................................4Strategy Formulation-.................................................................................................................7Strategy Implementation- ...........................................................................................................8Competitive Analysis- ................................................................................................................8Corporate Governance- ..............................................................................................................9Risk Analysis-.............................................................................................................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................12
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INTRODUCTIONStrategic analysis is a process to determine the research of environment of business thatcan be evaluate the business strategy which can help to achieve effective goals and objective. Inthe organization strategic analysis is a essential process to develop the plan ans implementeffective process to develop their business in appropriate manner. Strategic analysis includesome tools that can measure business process: PEST, SWOT analysis and Porter's five forcesmodel which can set the appropriate and best goals and target. In the PEST analysis that is standfor Political, Economic, Social and Technological analysis that can be identify the microenvironment of the organization (5 Steps to Performing a Competitive Analysis). PEST analysissupport in the developing economy in better process. SWOT analysis is a effective strategicplanning in the business entity which is evaluate the mission and vision of the enterprise that canshow the Strength, Weakness, Opportunity and Threats. In another hand the porter's five forcemodel that can be define Supplier Power, Buyer Power, Competitive Rivalry, Threat ofSubstitution and Threat of New Entity that can be define the competitive magnitude in businessentity. The present report is based on the Sony company which is introduce the electronic itemsin the market. In the below mentioned report based on the risk management strategy and strategicmanagement that can evaluate the business ides to achieve effective goals and objectives inappropriate manner.Business strategic management-It is a whole management of the business strategy which is used by the manager of theorganization to achieve effective goals and objectives. It can help to improve the performance aswell as profitability of the company. In the Sony company the strategic management is acontinuous process that can support to take effective and best decision regarding the process ofthe industry as well as enterprise. Strategic management provide directions to the business thatcan help to develop the effective objective and goals. In the organization the strategicmanagement assist appropriate plan to take best decision regarding the environments andcompetitive dynamics. Business strategic management effective process to set the strategy in theenterprise to established vision, mission and goals of the company. In another process it can beincrease the coordination of the whole activity and resources of the business (The role ofcompetitor analysis).
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Strategic management process- In the Sony company the strategic management process is a continues process todetermine the new and innovation way to evaluate the strategy which is implement in thebusiness to attain success in appropriate manner that can help to increase the companyperformance. In the strategic management process there are some step that is involve to the Sonycompany to improve their performance in the market that is setting the goals, analysis theprocess, strategy formation, implementation and monitoring of the same that can help to attaingoals and objectives. It is a effective way to show that how to implement in the businessproperly. Strategic management process in the Sony company they have to involve four steps toevaluate the effective performance:Environmental Scanning- In the business entity the environmental scanning is a process to collecting, analysing andproviding effective information regarding the purpose of strategic in the organization that canhelp to evaluate the internal and external factor of the business which can support in theinfluencing the organization performance as well as productivity in better way. Sony companyhave to include the environmental scanning in their process that can assist the systematic surveyof the data to evaluate and show opportunities and threats in business entity (Yoo and Lee,2011). There are two type of environmental factors in the Sony company:Internal factor- Basically in this element of the environmental scanning it may include innerstrength and weakness that affect to Sony company to meet appropriate objective that can definethe innovative process to achieve target in effective manner. SWOT analysis is a part of internalfactor that is a effective process to determine the position of Sony:Strength- Sony corporation is a popular industry that can evaluate the business growth ineffective manner. The strength of Sony company is it is a strong brand in the market that canhelp to attract the customers to use their service and products. Sony is a diversified business thatcan be determine different product in different sector so that they can achieve effective target andenhance the probability. Diversification is a effective process to aware customers in largenumber to increase the brand image as well as sales of products. Sony company is a strongestbrand in the market to get success and attract more customers to buy their new products andservice. This company introduce popular and new product that can help to increase numbers ofservice users as well as profitability in market place.
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