Business Portfolio for Springhill Hospitality Industry (SHI)
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Added on Β 2023/06/11
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This business portfolio discusses the current operations, recommended future campaigns, and innovative ideas for Springhill Hospitality Industry (SHI). It also includes a sample of the quality services offered and a map of SHI in New York.
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BUSINESS PORTFOLIO1 BUSINESS PORTFOLIO Studentβs Name Professor Institution Affiliation Date
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BUSINESS PORTFOLIO2 Introduction The Springhill Hospitality Industry (SHI) is design to provide services such as the cruise line, transportation, theme park, event planning and lodging. The SHI is developed within the business plan for tourism department of Williamsville Hotel. SHI will provide services that feature a multi-billion company to provide importantly necessitates to the foreign people(Hallin, and Marnburg, 2008). Multi-groups are set to provide maintenance services to different hotel and restaurant. In most cases, the SHI will provide services to the people for disposable income and better utility of leisure time. The SHI is organized to provide accommodation services, restaurant and bars, and tourism travel services. The business plan is developed innovative ideas that provide better insights of tourism business. The orientation of the business system creates some better visualization of the SHI. The new technology is designing some good structure of the business system since the SHI is attracting international clients. High-quality products and efficient services create some better platforms for marketing the industry(Litvin, Goldsmith, and Pan, 2008). The SHI is perfecting current business operations and campaigning on a digital plan of offering good and services. As such, the business structure will have a better plan for upgrading and launching products and services in future. Current Business Operation The SHI is well integrated to offer goods and services in the international platforms. Unique characteristics of SHI help it provide wide variety of services and products. These services include cruise line, transportation, and theme park, event planning and lodging. The implementation plan of the SHI is to provide timely services and high quality of products to the
BUSINESS PORTFOLIO3 potential customers(Nadiri, and Tanova, 2010). The SHI development designs different distribution channel of the products. Traditional channels are used to integrate digital mode of distributing products to the potential customers. The management body provides that SHI will operate from one terminal point. The main point of operation is centrally located in New York City in America to enables business activities of distributing products. Pricing models of services offered in the SHI are grouped into various segments based on the mode of operation. Price is determined based on services hours and it is communicated through electronic documents. The second price model is based on project development plan which are charged through websites of the SHI. Additionally, retainer pricing helps in monitoring paycheck in different hotel and restaurant established under SHI. For example, the industries have some programs of charging $100 on services offered per 100 hours. The SHI have established different customers segments based on purchasing characteristics of each group. The first segments are made up of clients with same geographical features especially in the country, region, and streets of target customers (Sehlinger et al., 2016). The second segments of the customers involve demographic segments which are developed through marketing characteristic of each group such as occupation, marital status, income, education, religion, age, gender, race, and ethnicity. The SHI have psychographics customers that are formed by tangible market characteristic. These groups are defined by personality, social classes, values, and lifestyles. Branding strategy of the SHI is developed through pricing models and promotions effort of local people(Sehlinger et al., 2016). Brand positioning strategies are featured through public relations to help launch the new product through social media platforms. The SHI is able to create strong brand positioning through digital marketing platforms like Facebook, Instagram, and Twitter. Current promotions of the tourism services are done
BUSINESS PORTFOLIO4 through social media platforms. These procedures help to reach potential remote customers. The custom of defining marketing materials forms some reality in the appearance of products. The SHI is able to provide homegrown materials like postcards and custom posters in marketing services and different products in the hospitality industry(Felitti, 2017). With these features, the SHI is to integrate marketing campaigns in the international platforms. Recommended Future Campaign The integrated marketing campaign in the SHI is developed through different communication media. The strategic plan of the marketing procedures is designed through holistic approaches to defining marketing channel(Vanhove, 2017). Single medium campaigns design some software devices of marketing services in the global business. The traditional channels are integrated by SHI management organization to have automobile services to local clients. Powerful print media channels of advertising products design some better social media sites and internet websites of integrating marketing mix. Digital plan of the SHI has an effective system of enabling fewer competitions and effective extensions of hospitality services(Tran et al., 2017). Social media platforms should be properly utilized to launch new products. TV- network has a wide coverage in the broadcasting process (Zervas, Proserpio, and Byers, 2017). As such, tourism services and products can be advertised on different TV channel. Communication approaches to the business system should be implemented to boost the level of engagement, especially through magazines. With such strategies, the SHI can expand its services offering to international platforms.
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BUSINESS PORTFOLIO5 Recommended New or Innovative Idea The market segments of the SHI are realized through different opportunities in the market structures. The first market segment should minimize number of communication to avoid interceptions (Zervas, Proserpio, an Byers, 2017). The second market segments should minimize messages which are misunderstood. Equally, innovation should minimize annoying messages to encourage effective operations in SHI. The websites provide high-quality visualization of products to easily convince clients. The new technology should provide better platforms of engaging experts to come up with ideas of integrating the market system(Zervas, Proserpio, an Byers, 2017). The integration of marketing campaign designs some better modes of reaching potential clients. Upgrading plan of the products and services in the SHI should be applied through modern collateral media. New ideas in the business system have helped in assuring potential clients on quality services (Vanhove, 2017). The real-time planning of digital advertising procedures should incorporate different websites of the SHI. For example, short video clips and Ads can help in sharing experiences of the SHI through online platforms.
BUSINESS PORTFOLIO6 Sample of quality services offered in SHI
BUSINESS PORTFOLIO7 A map of Springhill Hospitality Industry (SHI) in New York
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BUSINESS PORTFOLIO8 References List Hallin, C.A. and Marnburg, E., 2008. Knowledge management in the hospitality industry: A review of empirical research.Tourism Management,29(2), pp.366-381. Litvin, S.W., Goldsmith, R.E. and Pan, B., 2008. Electronic word-of-mouth in hospitality and tourism management.Tourism management,29(3), pp.458-468. Nadiri, H. and Tanova, C., 2010. An investigation behavior in hospitality industry.International journal of hospitality management,29(1), pp.33-41. Vanhove, N., 2017.The Economics of Tourism Destinations: Theory and Practice. Routledge. Zervas, G., Proserpio, D. and Byers, J.W., 2017. The rise of the sharing economy: Estimating the impact of Airbnb on the hotel industry.Journal of Marketing Research,54(5), pp.687-705. Sehlinger, B., Kubersky, S., Testa, L. and Selga Jr, G., 2016.The Unofficial Guide to Disneyland 2017. Unofficial Guides. Tran, X., Barbosa, D., Maisel, J. and Zedonek, J., 2017. Influence of attachment theory on hotel service for specific customers.Anatolia,28(1), pp.69-79. Felitti, D.Q., 2017. Impact of great hotel sales teams canβt be underestimated. of the role of justice in turnover intentions, job satisfaction, and organizational citizenship