Business Portfolio for Springhill Hospitality Industry (SHI)

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BUSINESS PORTFOLIO
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Institution Affiliation
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Introduction
The Springhill Hospitality Industry (SHI) is design to provide services such as the cruise
line, transportation, theme park, event planning and lodging. The SHI is developed within the
business plan for tourism department of Williamsville Hotel. SHI will provide services that
feature a multi-billion company to provide importantly necessitates to the foreign people (Hallin,
and Marnburg, 2008). Multi-groups are set to provide maintenance services to different hotel and
restaurant. In most cases, the SHI will provide services to the people for disposable income and
better utility of leisure time.
The SHI is organized to provide accommodation services, restaurant and bars, and
tourism travel services. The business plan is developed innovative ideas that provide better
insights of tourism business. The orientation of the business system creates some better
visualization of the SHI. The new technology is designing some good structure of the business
system since the SHI is attracting international clients. High-quality products and efficient
services create some better platforms for marketing the industry (Litvin, Goldsmith, and Pan,
2008). The SHI is perfecting current business operations and campaigning on a digital plan of
offering good and services. As such, the business structure will have a better plan for upgrading
and launching products and services in future.
Current Business Operation
The SHI is well integrated to offer goods and services in the international platforms.
Unique characteristics of SHI help it provide wide variety of services and products. These
services include cruise line, transportation, and theme park, event planning and lodging. The
implementation plan of the SHI is to provide timely services and high quality of products to the

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potential customers (Nadiri, and Tanova, 2010). The SHI development designs different
distribution channel of the products. Traditional channels are used to integrate digital mode of
distributing products to the potential customers.
The management body provides that SHI will operate from one terminal point. The main
point of operation is centrally located in New York City in America to enables business activities
of distributing products. Pricing models of services offered in the SHI are grouped into various
segments based on the mode of operation. Price is determined based on services hours and it is
communicated through electronic documents. The second price model is based on project
development plan which are charged through websites of the SHI. Additionally, retainer pricing
helps in monitoring paycheck in different hotel and restaurant established under SHI. For
example, the industries have some programs of charging $100 on services offered per 100 hours.
The SHI have established different customers segments based on purchasing
characteristics of each group. The first segments are made up of clients with same geographical
features especially in the country, region, and streets of target customers (Sehlinger et al., 2016).
The second segments of the customers involve demographic segments which are developed
through marketing characteristic of each group such as occupation, marital status, income,
education, religion, age, gender, race, and ethnicity. The SHI have psychographics customers
that are formed by tangible market characteristic. These groups are defined by personality, social
classes, values, and lifestyles. Branding strategy of the SHI is developed through pricing models
and promotions effort of local people (Sehlinger et al., 2016). Brand positioning strategies are
featured through public relations to help launch the new product through social media platforms.
The SHI is able to create strong brand positioning through digital marketing platforms
like Facebook, Instagram, and Twitter. Current promotions of the tourism services are done