Impact of Staff Motivation on Employee Retention: A Study on ASDA

This research aims to evaluate the impact of staff motivation schemes to gain higher employees retention in ASDA. The literature review suggests that staff motivation is necessary for employee retention and ASDA uses various motivation schemes to retain their employees. The methodology used is deductive approach, survey strategy, quantitative methodology, and questionnaire as a research tool. The findings suggest that flexible working environment is the major staff motivation scheme for retaining more number of employees in the workplace.

Unit Number and Title Unit 11– Research
Project
Project Title Portfolio
IncludingProject
Proposal & Ethics Form
(Part 1)
1

Table of Contents
Chapter One: Introduction p-p
1.1 Research Aim and Rationale p
1.2 Research Questions p
1.3 Research Objectives p
1.4 Significance of the Research p
Chapter Two: Literature Review p-p
2.1 Introduction of Literature Review p
2.2 Main Body (with Headings and Sub-headings) p
2.3 Conclusion of Literature Review p
Chapter Three: Methodology p-p
3.1 Research Approach p
3.2 Research Strategy p
3.3 Research Methodology p
3.4 Research Tools p
3.5 Sampling p
3.5.1 Identifying Population and Research Site p
3.5.2 Sampling Strategy p
Chapter Four: Findings p
Chapter Five: Discussion p
Chapter Six: Conclusion, Recommendations and Implications for Further
Research p
References
Chapter One: Introduction
2

With the constant changing environment the uncertainty are arising a lot which decrease the
morale of the employee to work in effective manner. So motivating the staff is growing day
by day so that employee can retain in the organization. Staff motivation is defined as a
process by which employee energy level, enthusiasm, morale are being enhanced toward the
organization so that they can retain the talents within the company and can gain competitive
advantage out of it(De Sousa Sabbagha, Ledimo and Martins, 2018). Motivation is the word
which means “movers” which means moving. Staff motivation not only boosting their morale
but it is much more than enhancing their energy in such a way that they can work to acquire
the goals and objectives within the time. Enthusiasm staff is an assets for the organization
without which functioning of the business will be stop and they cant earn the profit. To study
the motivation of the staff the researcher has selected the organization ASDA. It is British
supermarket chain. The company was established in 1949 by Noel Stock dale and J. W.
Hindell. ASDA headquarter is in Leeds, United kingdom(Gordon, 2018).
1.1 Research Aim and Rationale
Research aim: To evaluate the impact of staff motivation schemes to gain higher employees
retention. A study on ASDA.”
Research rational: This research will help in developing personal and professional skill of the
researcher. At personal level it will help the learner to gain a detailed understanding about the
staff motivation. It will also help the researcher to know about the strategy that will help in
developing motivation and increase the retention. In professional level it will help in knowing
why staff motivation is necessary in cooperative sector and what are there impact on
organization performance. This will also help in developing the professional career of the
individual so that it can help in near future(Weuffen, Fotinatos and Andrews, 2021).
1.2 Research Questions
 What is the concept of employee's retention within an organisation?
 What are the impact of staff motivation schemes used by ASDA to gain higher
employees retention?
 Which employee's retention strategies adopted by ASDA to gain high quality of work?
 What are the major factors which make employee' retention more challenging within
ASDA?
3

1.3 Research Objectives
 To understand the concept of employee's retention within an organisation.
 To evaluate the impact of staff motivation schemes used by ASDA to gain higher
employees retention.
 To determine the employee's retention strategies adopted by ASDA to gain high quality
of work.
 To analyze major factors which make employee's retention more challenging within
ASDA.
1.4 Significance of the Research
The main purpose to chose the topic “impact of staff motivation in employee retention” is to
gain the knowledge about how motivation effect the employee. This researcher will help the
employee to know why motivation is important for them and what all benefits they can
obtained by boosting this morale. The organization will also get the help by knowing the
various strategy that is used by them to increase the motivation of the staff. For the researcher
and the student it will help them to develop their skills and knowledge which can be used in
future in their development career (Bibi, Ahmad and Majid, 2018).
Chapter Two: Literature Review
2.1 Introduction of Literature Review
Literature review is that part of the research section which contain all the secondary data of
the selected topic. It is used by the researcher to gain a understanding of all the past published
data of the chosen study.
2.2 Main Body (with Headings and Sub-headings)
What is the concept of employee's retention within an organization?
In this view of Narayanan, Rajithakumar and Menon (2019), Employee retention is
the organization strategy which is used by the company to keep their talented staff for longer
period of time. This is used by the administration so that they can reduce the employee
turnover within the workplace and can create a positive working environment for their
employee. This concept is used by the company so that they can reduce their cost of hiring
employee and can also gain competitive advantages out of the. Managing employee is the
hardest job which is done by the HR department as they are the person who look for the
human resource. To retain employee, mangers need to design many strategy so that they can
4

motivate the staff to work within the organization. Employees are the assets of the business
and their retention is important as if the turnover keeps on increasing g then the goals cannot
be achieves as well as productivity will also reduces. It is more effective for the companies to
retain the employee which is good for the business rather than recurting and orienting new
employee in the venture. Employees satisfaction and staff motivation are the two factor
which decide whether the employee will retain in the company(Yousuf and Siddiqui, 2019).
What are the impact of staff motivation schemes used by ASDA to gain higher employees
retention?
In the view of Dugovicova (2019), Staff motivation scheme directly impact in
employee retention. They both has positive relation if the employee is lee motivated then
retention will be high and if the staff is highly motivated then the turnover will be low. They
both goes hand in hand. ASDA uses various motivation scheme to retain their employee. One
of the scheme which is used by them is given financial reward to boost the morale. The
company gives perks and benefit to their staff in monetary term which help to motivate the
employee and this also affect in retention as the employee are earning extra benefits if that
work productively. Reward scheme are being using by the company to so that they cam
motivate as well as retain staff. The other scheme used by the ASDA is employee recognition
strategy which help the company in greater sense. The company identify the star performer of
the month and then gives gift which force the other employee also to work efficiently and
increase their motivation. This will increase the brand loyalty among the employee and will
willingly work for the business for longer time period(Pal, 2019).
Which employee's retention strategies adopted by ASDA to gain high quality of work?
According to Pandita and Ray (2018),There are various types of strategy that are
adopted by the ASDA to retain the employee as well as to gain high quality. First strategy
they acquire is providing positive feedback. This retention strategy help them as by providing
feedback employee will feel as part of the organization which will force them ton retain in the
company and can improve their work in more better way. Positive feedback should be given
to the employee on regular basis so that motivation will also boost. They also adopt the
strategy of health working environment because the working culture place a very important
role in retention and the quality of the work. Having a fun loving environment, initiative
creativity, good organization structure all play a role in providing effective work quality. To
retain the employee they also adopt the scheme of involving employee in decision making
5

process. The ASDA staff are being motivated to actively take part in the organization
decision and take out good ides for the company. This is done by the company as it will help
them to gain trust on the enterprise and feel like they are valued which also give the benefit of
working in a more productive manner(Yi and et. al, 2021).
What are the major factors which make employee' retention more challenging within ASDA?
As per Johnson, and Pike (2018), Many of the staff of the ASDA has a insecurity in
term of finance. This financial insecurity among them made it impossible for the company to
retain the employee for longer period. This insecurity also enhance the turnover rate in the
business. This factor is the most challenging factor despite of giving reward in term of
monetary. There are some employee in the company who think of money a lot which
demotivate them and also their productivity towards the work is also low which forces them
ton leave the organization. The next factor which influence the retention is work life balance.
The majority of the employee of ASAD is of view that it is impossible for them to maintain a
proper balance between the work and the life which increase the rate of staff turnover. They
are dissatisfy by themselves as they are not able to work professional as well as personally.
This is the major challenge that company faces which are decreasing the retention rateIrabor,
and Okolie, 2019).
2.3 Conclusion of Literature Review
From the above literature review it is being concluded that there is a direct
relationship between the motivation level and the retention. If staff feel motivated then this
will help the ASDA to retain their employee and improve their quality of work. This also
help the company overall performance and can compete with their competitor in best way.
Retention also increases the cost of the company and if motivational scheme is adopted in
positive manner then the cost will also be reduce to recruit new employee.
Chapter Three: Methodology3.1 Research Approach
Research approach help the researcher in chosen the appropriate strategy to gather and
evaluate the data. They are classified into two category deductive and inductive approach. In
this researcher has chosen the deductive approach which help the in developing a detailed
understanding based on the literature review and will help in explaining the quantitative
data(Snyder, 2019).
6

3.2 Research Strategy
There are various strategy through which actual and appropriate data can be gather.
Experimental, survey, action research, observation, literature review. In this topic investigator
has selected the survey strategy as it will help in collecting the wider data in systematic
manner. This also help in gathering large information in less time. This will also used to
collect information from an individual through filling their responses in the selected
tools(Kumar, 2018).
3.3 Research Methodology
Research methodology is a systematic procedures which is used to identify, collect.
Evaluate and analyses the information about the given topic. There are two type research
methodology quantitative and qualitative. Quantitative methodology is used when the
information is in the form of quantity which can easily be measured to get accurate
information and qualitative methodology is used when the information is not in based on
numeric value. I this research the researcher has chosen quantitative methodology because
the data is to be collected is in the form of numbers so that accurate evaluation can be
made(Novikov and Novikov, 2019).
3.4 Research Tools
Research tool is an instrument which is used to collect the information. Theses are
those equipment which are used by the researcher so that data can be obtained in actual
manner. Interview, questionnaires, case study etc., Are the types of research tool. In this
investigator has selected questionnaire to collect data as it will require less time and data can
be obtained in figures. This will also helpful for the respondent as it will provide choices to
answer the question and is most economical tool to collect the information(Bairagi and
Munot, 2019).
3.5 Sampling
Sampling is the statistical technique of selecting the respondent from the whole
population. There are two types of sampling techniques this are probability sampling and non
probability sampling. Probability sampling is a technique were respondent are selected
randomly and each and every one get an equal chance of getting chosen. No probability
sampling is the process were individual are selected by unfair way. They don't get an equal
opportunity of being selected(Ledford and Gast, 2018).
7

3.5.1 Identifying Population and Research Site
To conduct this research the investigator has chosen the sample size of 30 employee
from the ASDA company and the research site to conduct this survey is the supermarket of
ASDA in UK.
3.5.2 Sampling Strategy
In this report the investigator has chosen the probability sampling so that the
employee of ASDA get an equal chance of being selected to respond they given question. So
that each employee has an equal probability of being chosen (Whicher, Philbin and Aronson,
2018).
Chapter Four: Findings (Data Analysis and Presentation)
Frequency Distribution Table
Q1) Do you think that motivating workforce in the organisation is
necessary?
Frequency
a) Yes 25
b) No' 5
Q2) As you are working in ASDA, do they formulate and develop
several staff motivation strategies?
Frequency
a) Yes 28
b) No 2
Q3) As per your gained experience in ASDA, what is the major staff
motivation scheme for retaining more number of employees in the
workplace?
Frequency
a) Arranging and organising learning and development sessions 6
b) Offering rewards and benefits as per employees performance 5
c) Giving timely appreciation and recognition 4
d) Creating career path and professional opportunities 5
e) Flexible working environment 10
Q4) As per your observation, is ASDA able to retain their talented and Frequency
8

efficient employees from the above mentioned motivation schemes?
a) Yes 20
b) No 10
Q5) According to your perspective, what is the best retention strategy
adopted by ASDA for increasing the productivity of workplace?
Frequency
a) Motivating and encouraging employees 9
b) Real time communication 5
c) Increasing diversity and eliminating discrimination 8
d) Increasing employee participation and engagement 8
Q6) As per your experience, what are the factors that become barrier
while retaining talented employees within ASDA?
Frequency
a) Salary dissatisfaction 6
b) Lower growth opportunities 5
c) Unrealistic expectations 7
d) Outdated technologies 4
e) No work-life balance 8
Q7) If you get chance then what are the ways that could be adopted by
ASDA for mitigating challenges while retaining talented employees?
Frequency
a) Direct communication with employees 5
b) Properly structuring and making budget 6
c) Considering requirements and expectations of employees 8
d) Adopting latest technologies and techniques 5
e) Motivating and guiding workforce 6
9

Q1) Do you think that motivating workforce in the organisation is
necessary?
Frequency
a) Yes 25
b) No 5
a) Yes b) No
0
5
10
15
20
25
25
5
Q2) As you are working in ASDA, do they formulate and develop
several staff motivation strategies?
Frequency
a) Yes 28
b) No 2
10

a) Yes b) No
0
5
10
15
20
25
30 28
2
Q3) As per your gained experience in ASDA, what is the major staff
motivation scheme for retaining more number of employees in the
workplace?
Frequency
a) Arranging and organising learning and development sessions 6
b) Offering rewards and benefits as per employees performance 5
c) Giving timely appreciation and recognition 4
d) Creating career path and professional opportunities 5
e) Flexible working environment 10
11

a) Arranging and organising learning and development sessions
d) Creating career path and professional opportunities
0
1
2
3
4
5
6
7
8
9
10
6
5
4
5
10
Q4) As per your observation, is ASDA able to retain their talented and
efficient employees from the above mentioned motivation schemes?
Frequency
a) Yes 20
b) No 10
12

a) Yes b) No
0
2
4
6
8
10
12
14
16
18
20
20
10
Q5) According to your perspective, what is the best retention strategy
adopted by ASDA for increasing the productivity of workplace?
Frequency
a) Motivating and encouraging employees 9
b) Real time communication 5
c) Increasing diversity and eliminating discrimination 8
d) Increasing employee participation and engagement 8
13

a) Motivating and encouraging employees
c) Increasing diversity and eliminating discrimination
0
1
2
3
4
5
6
7
8
9
9
5
8 8
Q6) As per your experience, what are the factors that become barrier
while retaining talented employees within ASDA?
Frequency
a) Salary dissatisfaction 6
b) Lower growth opportunities 5
c) Unrealistic expectations 7
d) Outdated technologies 4
e) No work-life balance 8
14

a) Salary dissatisfaction
b) Lower growth opportunities
c) Unrealistic expectations
d) Outdated technologies
e) No work-life balance
0
1
2
3
4
5
6
7
8
6
5
7
4
8
Q7) If you get chance then what are the ways that could be adopted by
ASDA for mitigating challenges while retaining talented employees?
Frequency
a) Direct communication with employees 5
b) Properly structuring and making budget 6
c) Considering requirements and expectations of employees 8
d) Adopting latest technologies and techniques 5
e) Motivating and guiding workforce 6
15

a) Direct communication with employees
c) Considering requirements and expectations of employees
e) Motivating and guiding workforce
0
1
2
3
4
5
6
7
8
5
6
8
5
6
Chapter Five: Discussion (Data Interpretation)Question 1: Motivating workforce in the organisation is necessary
Interpretation: From the above accumulated data, it is interpreted that majority of respondents
have answered that motivating workforce in the organisation is quite necessary.
Question 2: Formulate and develop several staff motivation strategies
Interpretation: As per the above gathered data, it is understood that majority of participants
believe that ASDA develop and formulate several motivation strategies.
Question 3: Major staff motivation scheme for retaining more number of employees in the
workplace
Interpretation: With the above assembled piece of information, it is understood that there are
various staff motivation schemes that are learning sessions, rewards, recognition,
appreciation etc. Majorly 10 respondents believe that flexible working environment is the
best way for encouraging workforce.
Question 4: ASDA able to retain their talented and efficient employees from the above
mentioned motivation schemes
Interpretation: With the mentioned data it is understood that 20 respondents said yes that
ASDA is able to retain their efficient and talented employees by adopted motivation
16

strategies. This helps them to encourage workforce towards work. The remaining 10
respondents said no that the adopted schemes are not helping company to retain their
employees because it is not making them satisfied.
Question 5: Best retention strategy adopted by ASDA for increasing the productivity of
workplace
Interpretation: With the above accumulated data it is analysed that majorly 9 respondents
believe that encouraging and motivating employees is the best retention strategy. This helps
in satisfying their physiological factors.
Question 6: Factors that become barrier while retaining talented employees within ASDA
Interpretation: With the accumulated piece of data, it is recorded that majority 8 participants
have answered that no work-life balance is one of the biggest factor that becomes barrier in
retaining talented employees.
Question 7: Ways that could be adopted by ASDA for mitigating challenges while retaining
talented employees
Interpretation: With the accumulated piece of information, it is analysed that majority of 8
respondents have answered that considering expectations and requirements of employees
because this will help in fulfilling their personal requirement. The other 5 participants said
that direct communication with employees is best way because it assists in knowing
information of the organisation. Another 6 respondents said that properly structuring and
making budget is the other way for challenges in the path of motivating employees. Another
5 respondents answered that adopting latest techniques and technologies is the other strategy
to motivate employees because this will make them understand about advance and new
technology. The remaining 6 respondents have said that guiding and motivating workforce is
the other way for motivating employees.
Chapter Six: Conclusion, Recommendations and Implications for Further
Research
17

CONCLUSION
From the above accumulated data, it is summarised that motivating workforce is quite
important in the organisation because it accommodates in retaining talented employees in the
workplace. It is identified that company puts efforts for formulating motivation strategies and
schemes so that workforce could perform better and continue their work in the same
organisation. For collecting information, primary and secondary are used as it facilitates in
assembling raw and second-hand information about motivation schemes used by the
company. It has used several sources such as journals, articles, newspapers, magazines,
questionnaire etc. The report has covered different ways for motivating employees and retain
their talented staff in the workplace for longer period of time.
RECOMMENDATIONS
From the above recorded piece of information, there are certain recommendations to
ASDA so that they successfully motivate their best and talented workforce in the workplace.
Some of the recommendations are given below:
 ASDA should focus on providing employees room to grow. Every employee focuses
on getting developmental opportunities so the company should provide more
opportunities to employees which may include promotions, giving more authority and
responsibility.
 ASDA should adopt advance technologies for real time communication between
employees and employers. This will help company to improve their relationship
between higher level employers and employees.
IMPLICATIONS FOR FURTHER RESEARCH
The current research conducted on motivating employees will help in research that
will be conducted in future. This report will serve as foundation for other research on the
topic motivating and encouraging employees. Basically, the current investigation will act as
secondary source.
References
De Sousa Sabbagha, M., Ledimo, O. and Martins, N., 2018. Predicting staff retention from
employee motivation and job satisfaction. Journal of Psychology in Africa. 28(2).
pp.136-140.
18

Gordon, S.D., 2018. Leadership's role in teachers' commitment and retention: A case study
analysis. Delaware State University.
Bibi, P., Ahmad, A. and Majid, A.H.A., 2018. The impact of training and development and
supervisor support on employees retention in academic institutions: The moderating
role of work environment. Gadjah Mada International Journal of Business. 20(1).
pp.113-131.
Weuffen, S., Fotinatos, N. and Andrews, T., 2021. Evaluating sociocultural influences
affecting participation and understanding of academic support services and
programs (SSPs): Impacts on notions of attrition, retention, and success in higher
education. Journal of College Student Retention: Research, Theory &
Practice. 23(1). pp.118-138.
Narayanan, A., Rajithakumar, S. and Menon, M., 2019. Talent management and employee
retention: An integrative research framework. Human Resource Development
Review. 18(2). pp.228-247.
Yousuf, S. and Siddiqui, D.A., 2019. Factors Influencing Employee Retention: A Karachi
Based Comparative Study on IT and Banking Industry. Yousuf, S. and Siddiqui, DA
(2019). Factors Influencing Employee Retention: A Karachi Based Comparative
Study on IT and Banking Industry. International Journal of Human Resource
Studies. 9(1). pp.42-62.
Dugovicova, J., 2019. Impact of employee motivation on employee retention rates. Webster
University.
Pal, P., 2019. Measuring Moderating Effect Of Employee Motivation On Safety And Welfare
Practices And Employees Retention: An Evidence From Health Care Industry In
Uttarakhand. Available at SSRN 3508300.
Pandita, D. and Ray, S., 2018. Talent management and employee engagement–a meta-
analysis of their impact on talent retention. Industrial and Commercial Training.
Yi, S., and et. Al, 2021. Should I stay or should I go? Visit frequency as fitness centre
retention strategy. Managing Sport and Leisure. 26(4). pp.268-286.
Johnson, S. and Pike, B., 2018. Employee Retention: The State of Engagement in Public
Accounting Firms and Why It Matters. The CPA Journal. 88(12). pp.64-66.
Irabor, I.E. and Okolie, U.C., 2019. A review of employees’ job satisfaction and its affect on
their retention. Annals of Spiru Haret University. Economic Series. 19(2). pp.93-
114.
Snyder, H., 2019. Literature review as a research methodology: An overview and
guidelines. Journal of business research. 104. pp.333-339.
Kumar, R., 2018. Research methodology: A step-by-step guide for beginners. Sage.
Novikov, A.M. and Novikov, D.A., 2019. Research methodology: From philosophy of
science to research design. CRC Press.
Bairagi, V. and Munot, M.V. eds., 2019. Research methodology: A practical and scientific
approach. CRC Press.
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Ledford, J.R. and Gast, D.L. eds., 2018. Single case research methodology. New York, NY:
Routledge.
Whicher, D., Philbin, S. and Aronson, N., 2018. An overview of the impact of rare disease
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pp.1-12.
20

APPENDIX
Q1) Do you think that motivating workforce in the organisation is necessary?
a) Yes
b) No'
Q2) As you are working in ASDA, do they formulate and develop several staff motivation
strategies?
a) Yes
b) No
Q3) As per your gained experience in ASDA, what is the major staff motivation scheme for
retaining more number of employees in the workplace?
a) Arranging and organising learning and development sessions
b) Offering rewards and benefits as per employees performance
c) Giving timely appreciation and recognition
d) Creating career path and professional opportunities
e) Flexible working environment
Q4) As per your observation, is ASDA able to retain their talented and efficient employees from
the above mentioned motivation schemes?
a) Yes
b) No
Q5) According to your perspective, what is the best retention strategy adopted by ASDA for
increasing the productivity of workplace?
a) Motivating and encouraging employees
b) Real time communication
c) Increasing diversity and eliminating discrimination
d) Increasing employee participation and engagement
Q6) As per your experience, what are the factors that become barrier while retaining talented
employees within ASDA?
a) Salary dissatisfaction
b) Lower growth opportunities
c) Unrealistic expectations
d) Outdated technologies
e) No work-life balance
Q7) If you get chance then what are the ways that could be adopted by ASDA for mitigating
21

challenges while retaining talented employees?
a) Direct communication with employees
b) Properly structuring and making budget
c) Considering requirements and expectations of employees
d) Adopting latest technologies and techniques
e) Motivating and guiding workforce
22