To analyze the impact of staff motivation schemes on employee retention: A case study on Sainsbury

This research proposal aims to analyze the impact of staff motivation schemes on employee retention in Sainsbury. The study will investigate the effective strategies that can be adopted by Sainsbury to overcome the issue of high employee turnover and enhance the motivation level of the employees.

Research Proposal Form
Student Name: ______________________ Student ID: ____________
Centre Name: _____________________
Tutor: ________________ Date: ___________________
Unit: ____________________
Proposed Title: _ To analyze the impact of staff motivation schemes on employee retention”. A case study
on Sainsbury.
____ _________________________________________
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a question, objective or hypothesis)
Title: To analyze the impact of staff motivation schemes on employee retention”. A case study on
Sainsbury
Introduction
Motivation is about encouraging an individual to perform the assigned task in the best possible way. By
motivating employees, it is possible to improve their level of commitment and loyalty in an efficient
manner. To enhance the motivation level of workforce different motivation schemes are adopted by a
company. In this context, monetary schemes such as incentives, bonus, profit sharing and more in
order to make the employees capable enough to fulfil their psychological needs. Additionally, non-
monetary ways like rewards, acknowledgment, appreciation and more can also be adopted to boost the
morale of the employees. The present study will analyze how motivation affect the performance level
of workforce in the company. Further, the strategies adopted by the company to deal with the
employee turnover issues and enhancing the motivation level of workforce.
Brief overview of organization
Sainsbury is a well-know supermarket chain of UK. It has a significant share in the retail industry of
the country. The company offers range of general products and groceries to the customers. It is founded
by John Jamed in 1869 in supermarket sector of UK.
Research Objectives:

 To understand the concept of staff motivation along with its need and importance
 To determine the impact of staff motivation in enhancing the employee retention level in
Sainsbury.
 To investigate effective strategies that can be adopted by Sainsbury to overcome the issue of
high employee turnover and enhancing motivation level of the employees
Research Questions:
 What is the concept of staff motivation along with its need and importance?
 What is the impact of staff motivation in enhancing the employee retention level in Sainsbury?
 What are the effective strategies that can be adopted by Sainsbury to overcome the issue of high
employee turnover and enhancing motivation level of the employees?
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you are studying, personal interest,
future plans, knowledge/skills you want to improve, why the topic is important):
The present study is based on the analysis of staff motivation schemes on the retention level of the employees. It
will help in assessing how motivation can affect the willingness of the employees to work with a particular company.
Additionally, strategies can be prepared to retain the workforce for longer duration. In personal context, the researcher will
be able to develop significant amount of knowledge and skills to grow in the future career. Carrying out the respective
project will enhance the knowledge of researcher in terms of staff motivation that will make the investigator enable to
undertake future roles and responsibilities in the workplace efficiently.
Section Three: Literature sources searched
Use of key literature sources to support your research question, objective or hypothesis:
Concept of staff motivation along with its need and importance
According to Woodbridge 2020, Motivation refers to encourage an individual to perform the assigned task in the
best possible way. Through motivation, it is easy to improve the level of commitment and loyalty of the employees so that
they become an important part of the organization. In addition, motivated staff members are likely to perform their duties
appropriately which further leads the overall production and profitability of the company at higher level. Additionally,
motivation is also helpful in strengthening the relation of the employees and managers so that the business organization can
accomplish pre-defined goals in an efficient manner.
Impact of staff motivation schemes in enhancing the employee retention level in Sainsbury
According to Kearney, 2018, there are ample of motivation schemes are adopted by a company to make the
employees a significant part of the company. Monetary schemes include incentives, bonus, profit sharing and more in order
to make the employees capable enough to fulfill their psychological needs. In addition, non-monetary ways such as rewards,
acknowledgment, appreciation and more can also be adopted to boost the morale of the employees. These schemes are
imperative to keep the employees inspired so that they work in favour of the company. With the effective application of
motivation schemes, the organization is able to inspire the workforce in an appropriate way. The motivation schemes have
direct impact on the retention of the employees which drive high productivity and profitability in the organization.
Therefore, motivation schemes are important aspects to encourage the employees to stay within the company for longer
period of time. It not only inspired the workforce to maximize the organizational growth but also makes them a significant

part of the company.
To investigate effective strategies that can be adopted by Sainsbury to overcome the issue of high employee turnover and
enhancing motivation level of the employees
As per stated by Luther, 2021, it is monitored that employee turnover has become a significant issue for the
companies in current time. Now, individuals look forward for the opportunities of growth rather serving to the one company
during their entire career. For this purpose, they keep switching from one organization to another in search of growth. This
attitude of the employees enhanced turnover rate of the company and also negatively affects the existing prestige of the
entity in market place. To control the high turnover of the employees, company can adopt monetary and non-monetary
techniques. Incentive, bonus and other such monetary schemes can be adopted by the organization to retain the workforce.
In addition to this, non-monetary ways such as rewards, recognition and more can also used to boost encourage employees
to become a part of the company for longer duration. These strategies are not only helpful in minimizing the employee
turnover but also drive higher motivation among the workforce.
It is analyzed that the authors did not identified the impact of motivation schemes on the retention of employees
appropriately. There is lack of identification in terms of various strategies and approaches to address the issue of employee
turnover .
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g research,
development and analysis of ideas, writing, data collection, numerical
analysis, tutor meetings, production of final outcome, evaluation, writing
the report):
How long this will
take:
Development and analysis of ideas 21 February
Writing proposal & ethics form 7 March
Writing literature review 28 March
Writing methodology 11 April
Data collection and analysis 25 April
Writing Discussion and conclusion 9 May
Gantt Chart

Section Five: Research approach and methodologies
Research Philosophy: Tow major types of research philosophies are positivism and interpretivism (De Hertogh, 2018). In
the given context, positivism approach has been selected as it helps in collection of numerical information which drive
authenticity and reliability in the research work.
Research approach: These are the step by step process to complete a project in a successful manner. Deductive and
inductive are the two well-known approaches of research out of which deductive approach has chosen in the current context
(Gilroy and et. al., 2018). It is because; this approach is useful in analyzing the existing theories in an appropriate way.
Research strategy: These are the plans to complete a research project in an appropriate way. The current project is based
on survey strategy as it will help in collecting the opinion of different respondents in an efficient manner.
Choice of methods: Qualitative and Quantitative are the crucial methods to carry out a research project (Alkhalifah, 2017).
The current project is based on quantitative analysis wherein various statistical tools and methods have been implemented to
gain valuable insights. It will help in driving authenticity in the overall research work.
Data Collection: In context of primary sources, questionnaire have selected so that the detailed information can be
collected from the individual participants. On the other hand, information has also drawn from secondary sources such as
websites, articles, journals, publications and more. It will help in meeting with the objectives of the existing research
project.
Data presentation: The information gathered through primary data collection will represent using tables and charts so that
it will be easy to draw the necessary interpretation.
Sampling: To gather the information, information has been taken from 40 respondents who are working at Sainsbury. Here,
the samples have been selected through random sampling method.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for another
qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV) Date

References
Alkhalifah, A., 2017. A research Methodology to Explore the Adoption of E-Government. International
Journal of Computer Engineering and Information Technology, 9(9), p.216.
De Hertogh, L.B., 2018. Feminist digital research methodology for rhetoricians of health and
medicine. Journal of Business and Technical Communication, 32(4), pp.480-503.
Gilroy, J., Dew, A., Lincoln, M., Ryall, L., Jensen, H., Taylor, K., Barton, R., McRae, K. and Flood, V., 2018.
Indigenous persons with disability in remote Australia: Research methodology and Indigenous
community control. Disability & Society, 33(7), pp.1025-1045.
Kearney, R., 2018. Public sector performance: management, motivation, and measurement. routledge.
Sood, K. and Boruah, A., 2018. Impact of Motivation on Employee Performances. International Journal of
Business & Engineering Research, 11.
Online
15 Tips to Reduce Employee Turnover and Improve Hiring and Retention in 2021. [Online]. Available
through:< https://www.netsuite.com/portal/resource/articles/human-resources/reduce-employee-
turnover.shtml/>
The importance of motivation in the workplace [Online]. Available through :<
https://www.penguins.co.uk/incentive-travel-blog/the-importance-of-motivation-in-the-workplace/>

Research Ethics approval form
All students conducting research activity that involves human participants or the use of data collected form
human participants are required to gain ethical approval before commencing their research. Please answer all
relevant questions and note that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed research fully with your unit tutor.
Please complete this form in good time before your research project is due to commence.
Section 1: Basic details:
Project title: To analyze the impact of staff motivation schemes on employee retention”. A case study on Sainsbury.
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your project:
 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :
Section 3: Participants
Please answer the following questions, giving full details where necessary.

Will your research involve human participants?
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults:
How will participants be recruited (identified and approached)?
Describe the processes you will use to inform participants about what you are doing:
With the help of random sampling method from employees of Asda stores.
How will you obtain consent from participants? Will this be written? How will it be made clear to
participants that they may withdraw consent to participate at any time?
Through making use of e-mails.
Studies involving questionnaires: will participants be given the option of omitting questions that do not
wish to answer?
Yes No
If no please explain why below and ensure that you cover any ethical issues arising from this
Studies involving observation: Confirm whether participants will be asked for their informed consent
to be observed.
Yes No
Will you debrief participants at the end of their participation (i.e give them a brief explanation of the
study)?
Yes No
Will participants be given information about the findings of your study?(This could be a brief summary
of your findings in general)

Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the Data Protection Act
(1998)
Yes No
Who will have access to the data and personal information?
During the research:
Where will the data be stored?
In USB portal and laptops
Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further details:
After the research:
Where will the data be stored? Laptop
How long will the data and records be kept for and in what format?
3-4 months
Will data be kept for use by other researchers? Yes No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may raise ethical concerns? If so,
please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may arise because of your
research. Please consider/address all issues that may apply. Ethical concerns may include, but are not
limited to the following :

 Informed consent.
 Potentially vulnerable participants.
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity
 Disclosures/ limits to confidentiality
 Data storage and security, both during and after the research (including transfer, sharing,
encryption, protection).
 Reporting
 Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s Research and Ethics Policy: Yes
No
I have discussed the ethical issues relating to my research with my Unit Tutor:
Yes No
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of the ethical issues that may arise
in the course of my research
Name: Date:
Please submit your completed form to your supervisor and also attach to the Research Proposal
when submitting to Turnitin.