Impact of Staff Motivation Strategies on Employee Retention: A Study on TESCO

This research study focuses on the impact of staff motivation strategies on employee retention in TESCO. The study aims to identify suitable ways to enhance the overall motivation level of the employees in a significant manner.

Business Project

Table of Contents
Chapter One: Introduction...........................................................................................................................3
Background to the research:....................................................................................................................3
Organizational background......................................................................................................................3
Significance of the problem.....................................................................................................................3
Statement of purpose:..............................................................................................................................4
Statement of the problem:........................................................................................................................4
Aim:........................................................................................................................................................4
Objectives:...............................................................................................................................................4
Questions.................................................................................................................................................5
Chapter Two-Literature Review:.................................................................................................................5
Chapter three-Research methodology..........................................................................................................5
Research Design......................................................................................................................................5
Data Collection Methods.........................................................................................................................5
Data Collection Instruments....................................................................................................................5
Sampling.................................................................................................................................................5
Reliability................................................................................................................................................5
Validity....................................................................................................................................................5
Ethics.......................................................................................................................................................5
Limitations of the research......................................................................................................................5
Chapter Four: Data analysis and Findings...................................................................................................5
Chapter Five: Conclusion and recommendations.........................................................................................6
References...................................................................................................................................................7

Chapter One: Introduction
Background to the research:
Presently, motivation is highly important in order to encourage the workers to perform
their duties efficiently. Motivated employees are the assets of the company as they have the
willingness to perform the assigned work in profound manner. In addition, motivation provides a
reason to the employees so that they work in a particular way (Al Badawy, Fahmy and Magdy,
2017). By motivating workforce, a company can easily get the desired work done in significant
manner. Here, motivation is directly associated with retention of employees. Further, motivation
is a process of guiding, encouraging as well as managing particular behavior of workforce. To
perform the assigned duties appropriately, it is highly imperative to have the willingness. Here,
motivation is helpful in developing the willingness among the workforce. Motivation creates the
positive mindset of workers so that they get ready to perform the organizational tasks in better
way. Retention of employees is highly important in order to maintain a positive image of
company in market place (De Sousa Sabbagha, Ledimo and Martins, 2018). For this purpose, the
business entities are likely to adopt different motivational strategies.
Motivation is a crucial business function to stimulate the people so that they take
appropriate actions to accomplish the pre-defined goals. In business context, motivation is
important in order to encourage the workforce to perform assigned work with greater efficiency.
Here, motivated employees are likely to put their best for the success and future betterment of
the organization. A motivated workforce contributes in increasing output of the company.
Motivation strategies play a crucial role in retaining workforce for longer duration. Here,
motivation is directly associated with retention of employees. Further, motivation is a process of
guiding, encouraging as well as managing particular behavior of workforce. To perform the
assigned duties appropriately, it is highly imperative to have the willingness. Here, motivation is
helpful in developing the willingness among the workforce. Motivation creates the positive
mindset of workers so that they get ready to perform the organizational tasks in better way. If
employees are motivated, they are likely to stay within the company for longer period of time.
Monetary and non-monetary are two major methods of motivation. In context of monetary
methods, the business managers are likely to adopt different ways such as incentives, bonus,

increment in salary and more In present time, non-monetary methods are also highly important to
keep the employees inspired. In this regard, organizations are likely to follow different strategies
such as appreciation, appraisal, promotions and more. By following such strategies, it is possible
to retain the employees with company. The present study is based on impact of motivation on
retention of workforce. This will also help in identifying suitable ways to enhance the overall
motivation level of the employees in significant manner.
Organizational background
The present study is based on TESCO that is a multinational supermarket chain. It offers
groceries and varieties of general products such as mobile phones, accessories, clothes and more.
Founded in the year of 1919, TESCO was started by Jack Cohen as a small shop to sell the
surplus groceries. Now, the organization has presence at nearly 13 countries. In addition, they
have been diversified the business in different field like finance, retailing, tale-communication
etc. Revenue of the entity is growing rapidly. The entity recorded 6 % growth in revenue for the
fiscal year of 2021-22 (Tesco reported 6% increase in revenue for fiscal year 2021-22).
Significance of the problem
Motivated employees are likely to stay within the business entity for longer period of
time. It minimizes the turnover of workers and also ensures the future success of the entity. In
the present context, the problem is related with lower retention level of workforce. It is important
to address the respective problem in order to identify the appropriate strategies to enhance the
overall retention and motivation level of workforce.
Statement of purpose:
The main aim of current research is to develop the understanding regarding the concept
of motivation within the organization. It helps to know how motivation is useful in improving the
morale of workforce. Further, the study is useful in terms of structuring appropriate strategies to
motivate the employees in significant manner.After undertaking the study, the researcher will
able to assess the impact of motivation on the retention of employees within the company. In
personal context, the study will also make the investigator enable to enhance the communication,
presentation and other such skills to ensure growth & success in the future period of time.

Statement of the problem:
Nowadays, retention of employees is not easy as they are likely to switch from one
company to other in search of better growth opportunities. High employee turnover put a direct
impact on the existing image of an entity. To retain the workforce for longer duration, it is
imperative to keep them motivated. For this purpose, it is imperative to motivate and encourage
the workers by using effective strategies. In the present context, the problem has been identified
in motivating the workforce effectively that will directly create issues in retention of workforce
significantly.
Aim:
“To identify the impact of staff motivation strategies on the retention of employees within the
organization”. A study on TESCO.
Objectives:
 To acknowledge the concept of staff motivation within organization.
 To identify the impact of staff motivation strategies of TESCO on the retention of
employees within the company.
 To recommend the ways to enhance the employee motivation level within TESCO in
order to retain employees for longer duration.
Questions
 What is concept of staff motivation within organization?
 What is the impact of staff motivation strategies of TESCO on the retention of employees
within the company?
 What are the ways to enhance the employee motivation level within TESCO in order to
retain employees for longer duration?
Structure of dissertation:
Chapter 1: Introduction: This is one of the important sections of the overall research. It includes
overall information about the research along with aims & objectives of research. This chapter
basically provides summary regarding the research project. Additionally, this will also include
scope of project.

Chapter 2: Literature Review: This is the second chapter wherein secondary information is
included regarding a specific topic. Here, the information includes from articles, journals and
more. Through this, it is possible to fill the gap in research in an efficient manner.
Chapter 3- Methodology: This is considered as one of the most important chapters of research
project that includes tools, techniques as well as methods of data collection & analysis. Further,
it covers research philosophy, approaches, strategy, data collection and analysis methods and
more. The main objective of research methodology is to collect and analyze the data to reach at
meaningful conclusion in significant manner.
Chapter 4- Data Analysis and Findings: Here, the collected data is analyzed using appropriate
tools. In this, potential outcomes are gathered out of the research so that effective decisions can
be made in future period of time
Chapter 5 Conclusions and Recommendations: This is the last but important chapter of
research for completing the dissertation in timely manner. It includes summarized information of
the entire study that will assist the reader in identification of aims & objectives in an efficient
manner.
Chapter Two-Literature Review:

Chapter three-Research methodology
Research Design
Data Collection Methods
Data Collection Instruments
Sampling
Reliability
Validity
Ethics
Limitations of the research
Chapter Four: Data analysis and Findings
Chapter Five: Conclusion and recommendations

References
Books and journals
Al Badawy, T.A., Fahmy, V.M. and Magdy, M.M., 2017. Can employer branding raise the
retention and motivation of Egyptian employees?. Journal of Competitiveness Studies, 25(3/4),
pp.250-265.
Books and journals
De Sousa Sabbagha, M., Ledimo, O. and Martins, N., 2018. Predicting staff retention from
employee motivation and job satisfaction. Journal of Psychology in Africa, 28(2), pp.136-140.
Online
Tesco reported 6% increase in revenue for fiscal year 2021-22.[Online]. Available through :<
https://www.retail-insight-network.com/news/tesco-results-2021-22/>