Stakeholder Analysis and Strategy Program for Snap Inc

Running head: STAKEHOLDER ANALYSIS AND STRATEGY PROGRAM
Stakeholder analysis and strategy program
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1STAKEHOLDER ANALYSIS AND STRATEGY PROGRAM
Executive summary:
The report elucidates the analysis of different groups of stakeholder of Snap Inc, which is a
technology and camera company based in United States. Implementation of stakeholder view
model is done for analyzing the specific stakeholders belonging to different categories. Such
analysis of stakeholder is done by analyzing their motives and behavior. Each stakeholder
category of Snap Inc has been identified and accordingly generic strategic programs have been
listed for managing each group. In addition to this, for each of the selected stakeholders, strategic
programs have been recommended alongside providing explanation for the same.

2STAKEHOLDER ANALYSIS AND STRATEGY PROGRAM
Table of Contents
Introduction:....................................................................................................................................2
Discussion:.......................................................................................................................................2
Stakeholder view of organizational model of Snap Inc:..................................................................2
Analysis of stakeholder for four selected groups of stakeholders:..................................................2
Identification of stakeholder category and generic strategic program for selected stakeholders:...2
Recommended strategic program:...................................................................................................2
Conclusion:......................................................................................................................................2
References list:.................................................................................................................................4

3STAKEHOLDER ANALYSIS AND STRATEGY PROGRAM
Introduction:
The report is prepared to identify different categories of stakeholder or group of
stakeholder by the application of stakeholder view model. Organization that has been chosen for
the purpose of analysis is Snap Inc that is a technology company of United States. Stakeholders
have been identified by preparing a diagram with Snap Inc as the central organization. Analysis
of motives and behavior of the identified specific stakeholders have been demonstrated in the
report. Providing stakeholders with the targeted communication is the intention behind the
stakeholder categorization and this call for segmenting stakeholders into shared interest by
meaningful groups.
Discussion:
Stakeholder view of organizational model of Snap Inc:
This particular describes the stakeholder view model for outlining the specific
stakeholder within each group of stakeholder of Snap Inc. The model is used to prepare a
diagram representing the different stakeholder groups with Snap Inc being the central
organization. Snap Inc is an American camera and technology company that was incorporated in
the month of May in year 2012. Snapchat is the flagship product of Snap Inc that offers
communication platform to people by sharing images and videos (Investor.snap.com 2018).
Stakeholder view is a model that helps in articulating the importance of stakeholder approach to
the business and society as a whole. It put forward the view that managers of organization are not