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Report on Application of Stakeholder View Model

   

Added on  2020-04-07

17 Pages2916 Words45 Views
Running head: STAKEHOLDER ANALYSIS AND STRATEGY DEVELOPMENTStakeholder analysis and strategy developmentName of the Student:Name of the University:Author’s Note:

1STAKEHOLDER ANALYSIS AND STRATEGY DEVELOPMENTExecutive summary:The report is prepared for demonstrating the application of stakeholder view model for analyzingthe different categories of stakeholders of Snap Inc. A diagram depicting different groups ofstakeholders has been presented with Snap Inc as central organization that is surrounded by widerange of stakeholders. In addition to this, generic strategic programs have been recommended foreach stakeholder’s category. Later part of report deals with the recommendation of strategicprograms for stakeholders and helps in addressing the relevant issues associated with them.

2STAKEHOLDER ANALYSIS AND STRATEGY DEVELOPMENTTable of ContentsIntroduction:....................................................................................................................................3Discussion:.......................................................................................................................................3Identification of stakeholders of Snapchat:.....................................................................................3Analysis of stakeholder using stakeholder view model:..................................................................5Categorization of stakeholders and generic strategic program for selected stakeholders:..............7Recommended strategic program:.................................................................................................10Conclusion:....................................................................................................................................12References list:...............................................................................................................................13

3STAKEHOLDER ANALYSIS AND STRATEGY DEVELOPMENTIntroduction: The study focuses on the identification of various categories of stakeholders of chosenorganization. Analysis of stakeholders group is done by the application of stakeholder viewmodel that helps in addressing values and morals of stakeholders in managing organization. Suchmodel is regarded as descriptive that helps in providing concepts and language for describingcorporations and determining their impact on environment. The chosen organization for whichdifferent categories of stakeholders has to be indentified is Snap Inc which is an Americantechnology company incorporated on 24th May in year 2012 (Investor.snap.com 2018). Theproducts of Snap Inc are intended to enhance communication between people through imagesand videos. Some of the products offered by Snap Inc include friend’s page, camera, memories,snap map, snap chat and spectacles of which Snap chat is the flagship product of company.Generic stakeholder strategy for managing stakeholders can be viewed as marketing strategies;however literature on such strategy requires further development. Under the current study, theimportance of four generic strategies for managing four different group of stakeholder has alsobeen demonstrated.

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